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Now in a fully revised and updated fourth edition, Advanced Theory and Practice in Sport Marketing is still the only textbook to introduce key theory and best practice in sport marketing at an advanced level. The book goes beyond the introductory sport marketing course by exploring advanced marketing theories related to topics such as ethics and social responsibility, international marketing, marketing research and information systems, data analytics, consumer behavior, product and logistics management, branding and brand management, sales management, promotions, social media and networking, destination marketing, and evaluating performance. New to this edition are sections on pricing structures and strategies, experiential marketing, new digital marketing communications and technology, emotional intelligence in sport marketing, and social entrepreneurship. This is also one of the first books to consider the challenges of sports marketing in a post-COVID world. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world. This is an essential textbook for courses on sport marketing, and invaluable recommended reading for any general course on sport business, sport management, sport development, or marketing. Ancillary resources include a test bank, PowerPoint slides, and a master course syllabus.
Sport performance analysis techniques help coaches, athletes and sport scientists develop an objective understanding of actual sport performance, as opposed to self-report, fitness tests or laboratory based experiments. For example, contemporary performance analysis enables elite sports people and coaches to obtain live feedback of match statistics and video sequences using flexible internet systems, systems that have become an indispensible tool for all those involved in high performance sport. The Routledge Handbook of Sports Performance Analysis is the most comprehensive guide to this exciting and dynamic branch of sport science ever to be published. The book explores performance analysis across the four main contexts in which it is commonly used: support for coaches and athletes; the media; judging sport contests, and academic research. It offers an up-to-date account of methodological advances in PA research, assesses the evidence underpinning contemporary theories of sport performance, and reviews developments in applied PA across a wide range of sports, from soccer to track and field athletics. Covering every important aspect of PA, including tactics, strategy, mechanical aspects of technique, physical aspects of performance such as work-rate, coach behaviour and referee behaviour, this is an essential reference for any serious student, researcher or practitioner working in sport performance analysis, sport coaching or high performance sport.
Assessment in natural contexts through observation is unquestionably complex. Systematic observation grounded in observational methodology offers a wide range of possibilities to the rigorous study of everyday behavior in their natural context. These possibilities have been enriched in recent decades with the explosion of information and communication technologies. In this eBook we assemble 23 articles from several researchers who have made important contributions to this evolving field. The articles included in this eBook has been organized with a first part on general methodological developments and a second part with methodological contributions that emphasize different application areas. Considering the enormous possibilities of the systematic observation in the study of daily life, we hope this eBook will be useful to understand innovative applications in different fields.
A treatment-focused guide for sports-related health issues in children and adolescents JAMA REVIEW! "The editors are outstanding, experienced physicians with a great wealth of knowledge as well as practical proficiency in this field. The other contributors are also first-rate authors, and all have done a wonderful job in researching the subjects and writing them up in a way that is easy to read and understand. I firmly believe that Pediatric Practice Sports Medicine will quickly become the favorite of students, residents, and primary care clinicians. It will be embraced because of its ease of use and its valuable, practical contents. I am sure it will find its way to medical libraries throughout the nation or world and to most offices for primary care clinicians. I would recommend this book for anyone dealing with pediatric and adolescent patients, even if that interaction takes place only a few times per year. I think that this will be a must-have reference for pediatricians, family practitioners, student health clinicians, pediatric and family nurse practitioners, and physician assistants and anyone working with children and adolescents."--Journal of the American Medical Association 4 STAR DOODY'S REVIEW " The book does an outstanding job of describing the etiology, presentation, evaluation, and treatment of various problems, providing a quick and valuable resource for practitioners....This is a well organized, comprehensive book that will prove useful to any primary care physician who treats younger athletes. The detailed discussions of common problems supplemented by numerous illustrations and tables will simplify the often challenging task of caring for this demanding patient population."--Doody's Review Service "Pediatric Practice: Sports Medicine is a 'must-have' book for every medical practitioner who provides care to children and adolescents."--Sandra J. Hoffmann, MD, MS, FACSM, FACP, Fellow of the American College of Sports Medicine, Board of Trustees (2006-2009) of the American College of Sport Medicine, Associate Professor, Dept. of Family Medicine, Idaho State University School of Medicine (from the foreword) Pediatric Practice: Sports Medicine explains the practical aspects of treating children who participate in sports. The authors cover everything from screening and safety issues to the treatment of sports-related injuries and trauma. How to manage patients with medical conditions that impact sports participation is also included. Providing critical information about what you need to know and do in virtually any case, this book also offers valuable perspectives on pathophysiology, epidemiology, and diagnosis. This full color guide is designed to ensure quick, easy searches for treatment directives. Perfect for pediatricians, family practice physicians, and nurse practitioners, Pediatric Practice: Sports Medicine is the handiest and most comprehensive guide available for treating children participating in sports of all kinds. Features of the Pediatric Practice Series: More than 450 full-color illustrations Tips that tell you what you must know--and what you must do--at every stage of care Diagnostic and treatment algorithms Signs/Symptoms and Differential Diagnosis boxes "What to Refer" boxes, which examine all the relevant clinical considerations Diagnostic Tests--with a realistic emphasis on the right tests to order Medical Treatment coverage that includes drugs, dosages, and administration in an easy-to-read tabular format Convenient icons and a templated chapter design
The sport of soccer has evolved immensely since its beginning around 2,000 years ago and is now considered the most popular sport in the world. The research related to the physical, psychological, and tactical aspects of the game has risen in conjunction with its fame. Elite Soccer Players: Maximizing Performance and Safety seeks to inform the reader with the most current research connected to optimizing physical performance and reducing the risk of injury of the elite soccer athlete for a variety of ages. After providing an initial brief overview of applying physical and psychological scientific concepts in soccer ("Part I: Laying the Foundation”), this book then takes the reader through a series of important yet novel parts including: “Athlete Monitoring and Data Analysis,” “Optimizing Physical Performance,” “Injury Epidemiology and Risk Reduction,” “Achieving Peak Performance and Safety in Various Environmental Conditions,” and “Unique Aspects of the Game.” The goal of Elite Soccer Players: Maximizing Performance and Safety is to conceptualize and expand upon the current research associated with these topics and provide an applicable point of view to the coaches, sport scientists, strength and conditioning coaches, and sports medicine professionals who work with these athletes every day.
The papers in this volume comprise the refereed proceedings of the conference Arti- cial Intelligence in Theory and Practice (IFIP AI 2010), which formed part of the 21st World Computer Congress of IFIP, the International Federation for Information Pr- essing (WCC-2010), in Brisbane, Australia in September 2010. The conference was organized by the IFIP Technical Committee on Artificial Int- ligence (Technical Committee 12) and its Working Group 12.5 (Artificial Intelligence Applications). All papers were reviewed by at least two members of our Program Committee. - nal decisions were made by the Executive Program Committee, which comprised John Debenham (University of Technology, Sydney, Australia), Ilias Maglogiannis (University of Central Greece, Lamia, Greece), Eunika Mercier-Laurent (KIM, France) and myself. The best papers were selected for the conference, either as long papers (maximum 10 pages) or as short papers (maximum 5 pages) and are included in this volume. The international nature of IFIP is amply reflected in the large number of countries represented here. I should like to thank the Conference Chair, Tharam Dillon, for all his efforts and the members of our Program Committee for reviewing papers under a very tight de- line.
The term "skill" encompasses an array of topics and issues. For example, individuals are skilled in a variety of domains such as chess, typing, air traffic control, or knitting; researchers study skill in a variety of ways, including speed of acquisition, accuracy of performance, and retention over time; and there are a variety of approaches to the study of skill such as computer modeling or experimental analysis. Contributing to the understanding of whether, how, when, and why skills may decline as a function of age is the goal of this volume. This book is based on the Aging and Skill Conference sponsored by the Center for Applied Cognitive Research on Aging. The broad focus of the conference was to discuss cognitive theories underlying age-related skill acquisition, transfer, and retention and to discuss applications of these theories to such issues as age-adaptive training, compensatory strategies and devices, and utilization of new and existing technology. The contributors were asked to discuss the cognitive theory relevant to their topic, explain how the theory informs the field about aging, examine where gaps exist among general cognitive theory in this area and theories of aging, and demonstrate the practical relevance of the theory to enhancing or enabling activities of daily living--for work, home, or leisure--for older adults. This is the first book to focus exclusively on aging and skill. It covers a range of abilities, provides the theoretical basis for the current status of age-related differences in skill, and offers direct evidence of the applicability of research on proficiency to aspects of daily living. Each chapter was written either by an expert in the field of aging, or by an expert in the field of skill--many expert in both areas.