Perceptual Distortion in the Development of Brand Attitudes Stephen Jacob Miller Published: 1970 Total Pages: 26 Get eBook
Advances in Discriminating Among Stochastic Models of Consumer Brand Choice Behavior R. Dale Wilson Published: 1978 Total Pages: 38 Get eBook
Theory Development in Consumer Buying Behavior Peter D. Bennett Published: 1976 Total Pages: 38 Get eBook
Perspectives on Product-meaning Research Rebecca Huff Holman Published: 1979 Total Pages: 42 Get eBook
An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique R. Dale Wilson Published: 1978 Total Pages: 32 Get eBook
Product Familiarity, Brand Name and Price Influences on Product Evaluation Puthankurissi S. Raju Published: 1976 Total Pages: 28 Get eBook
An Annotated Index to the Proceedings of the American Marketing Association Conferences, '66/'71 Robert L. King Published: 1973 Total Pages: 168 Get eBook
Theoretical Perspectives on Exploratory Behavior Puthankurissi S. Raju Published: 1977 Total Pages: 56 Get eBook
On the Validity of Research Methods in Consumer Dealing Activity R. Dale Wilson Published: 1979 Total Pages: 34 Get eBook
Testing Stochastic Models of Consumer Choice Behavior R. Dale Wilson Published: 1977 Total Pages: 66 Get eBook
