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No existen reglas universales que digan cómo ser un buen emprendedor. Sin embargo, no prever la tesorería o pensar que el beneficio llegará rápido forman parte de los errores habituales. En este curso, te daremos algunos consejos fruto de la experiencia para que no tropieces en las mismas piedras que los que iniciaron esta aventura antes que tú. Emprender es un camino a menudo complicado y lleno de dificultades que debemos ir sorteando para que no afecten negativamente a nuestro negocio. Recuerda que nuestra actividad se va a desarrollar dentro del mundo real y los errores pueden truncar tu proyecto.
Un libro donde volcamos nuestra de experiencia y conocimiento en marketing, estrategias de mercado, comunicación y diseño gráfico, para potenciar emprendimientos de forma fácil y sencilla. Un aporte a seguir acompañando a todos los emprendedores del país y el mundo, los grandes generadores de fuente de trabajo y oportunidades.
¡Quítate las excusas y arranca ese emprendimiento ya! Guía para emprender sin dinero: Un manual para transformar las excusas en negocios exitosos es una estrategia práctica para quitarte el miedo a emprender y te demuestra que cualquiera puede ser dueño de su propio emprendimiento siempre y cuando lo haga de manera sistemática. Patricia Villanueva te brinda sus mejores consejos, ordenados de manera pragmática y complementados con un sinnúmero de ejemplos de emprendedores provenientes de todas partes del mundo para inspirarte a comenzar tu primer negocio, dejando cualquier excusa a un lado.
Todos podemos tener éxito - ¡Si queremos!- El primer requisito para obtener éxito, es querer tener éxito; es decir que todo el que quiera obtener éxito, sin importar la edad, el momento, el nivel académico, puede, -si lo quiere-, tener éxito.Todos nacemos con la semilla del éxito. ¿Cómo lograrlo?, aquí, no te voy a dar secretos, porque no los hay, son muy evidentes las pruebas y están a la vista, frente a ti, a tu lado, pero tal vez no las veas. Tampoco te voy a dar reglas, ni te voy a someter a un régimen de aprendizaje, de memorización, o de cambios psicológicos, de tu personalidad, simplemente, te voy a indicar en una forma sencilla como lo puedes lograr. Para lograr el éxito, puedes empezar desde cero, empezar a partir de este momento.Nos enfocaremos en el libro en explicar con palabras sencillas como se puede lograr el éxito; narraremos, contaremos y utilizaremos algunas historias que sirvan de imagen, referencias, y ejemplos, como soporte y apoyo educativo, para tener una comprensión más clara de los temas tratadosNadie nació para ser fracasado. ¡TODOS NACEMOS CON LA SEMILLA DEL ÉXITO¡ Como todos tenemos la semilla del éxito, lo que debemos hacer es sembrarla, cultivarla y cosecharla. ¿Tú crees que simplemente porque tengas la semilla, es razón suficiente para que florezca el éxito? -Pues claro, que ¡NO¡- Fíjate en esto: - Todos tenemos ojos, pero algunos solo ven algunas cosas.- Todos tenemos pies, pero algunos solo caminan al mismo sitio.- Todos hablamos, pero algunos solo dicen tonterías.- Todos pensamos, pero algunos no piensan en nada- Todos tenemos manos, pero algunos no hacen nada- Todos tenemos la semilla del éxito, pero algunos no la siembran Todos los seres humanos, nacemos con un cerebro igual, del mismo tamaño, y con la misma capacidad de desarrollo; por lo tanto todos tenemos la capacidad de lograr el éxito, por igual. ¿Qué esperas?Todos tenemos nuestra propia semilla para el éxito, pero muchas veces no nos preocupamos, ni ocupamos por sembrarla, para hacerlo realidad; lo ignoramos, preferimos muchas veces pasar penurias, no movilizarnos, que dedicarnos a cultivarla; en otras palabras preferimos la flojera, la vida fácil, el estar sin hacer nada, hacer lo menos o el menor esfuerzo posible; que hacer un esfuerzo por encontrar el éxito y en algunos casos, algunos esperan que otros los lleven de la mano. -Antes que ellos buscar la forma propia de ganárselo- No entienden que el éxito es personal, el éxito se gana, se le puede decir a una persona la forma y manera de llegar a ser exitoso, pero es la propia persona quien debe emprender el camino, es como si alguien te preguntara ¿Cómo hago para llegar a tal ciudad? Y Ud. le da la explicación; pero quien tiene que hacer el recorrido y viajar, es la otra persona, su ayuda consistió en enseñarle el camino; y a lo mejor en darle apoyo, para el viaje; pero Ud. no viaja, a la ciudad.
¿Tienes una idea y te gustaría hacer de ella un negocio rentable? ¿Te preguntas cómo lo hacen otros? ¿No sabes por dónde empezar? Entonces este libro es para ti. Es lo que has estado buscando, una guía básica de emprendimiento. Si nunca has emprendido, este es un buen libro para partir, iniciando todo de una idea. Aprenderás conceptos generales, de gran utilidad para empezar desde cero tu negocio. Lo que estás a punto de leer NO es un libro teórico más, de autoayuda. ¡Estas claves en realidad SÍ FUNCIONAN! Las hemos probado. Depende de ti ponerlas en práctica. Yo lo hice y obtuve excelentes resultados . Para escribir este increíble libro, uní esfuerzos con emprendedores exitosos que nos enseñan cómo neutralizar el miedo y tener éxito al generar empresas desde tu casa. No necesitas experiencia previa para lograrlo. Nuestra misión es compartir contigo una información muy relevante, un tesoro cuyo cofre hemos descubierto y ahora lo compartimos, lo ponemos frente a ti para que lo abras si quieres y uses su contenido para tu bienestar. Cada cual es dueño de su destino. Te espera una experiencia increíble, que cambiará tu vida, como cambió la nuestra y la de muchos otros que se reinventaron y ahora son grandes emprendedores, les apasiona lo que hacen y se levantan animados cada mañana al despertar. No esperes más. ADQUIERE HOY TU COPIA de este EXTRAORDINARIO libro, HACIENDO "CLIC" EN EL BOTÓN "COMPRAR AHORA" (Buy Now) en la parte superior de esta página.
Value Chain Finance is a solution to such dilemmas.
A radical shift in perspective to transform your organization to become more innovative The Design Thinking Playbook is an actionable guide to the future of business. By stepping back and questioning the current mindset, the faults of the status quo stand out in stark relief—and this guide gives you the tools and frameworks you need to kick off a digital transformation. Design Thinking is about approaching things differently with a strong user orientation and fast iterations with multidisciplinary teams to solve wicked problems. It is equally applicable to (re-)design products, services, processes, business models, and ecosystems. It inspires radical innovation as a matter of course, and ignites capabilities beyond mere potential. Unmatched as a source of competitive advantage, Design Thinking is the driving force behind those who will lead industries through transformations and evolutions. This book describes how Design Thinking is applied across a variety of industries, enriched with other proven approaches as well as the necessary tools, and the knowledge to use them effectively. Packed with solutions for common challenges including digital transformation, this practical, highly visual discussion shows you how Design Thinking fits into agile methods within management, innovation, and startups. Explore the digitized future using new design criteria to create real value for the user Foster radical innovation through an inspiring framework for action Gather the right people to build highly-motivated teams Apply Design Thinking, Systems Thinking, Big Data Analytics, and Lean Start-up using new tools and a fresh new perspective Create Minimum Viable Ecosystems (MVEs) for digital processes and services which becomes for example essential in building Blockchain applications Practical frameworks, real-world solutions, and radical innovation wrapped in a whole new outlook give you the power to mindfully lead to new heights. From systems and operations to people, projects, culture, digitalization, and beyond, this invaluable mind shift paves the way for organizations—and individuals—to do great things. When you're ready to give your organization a big step forward, The Design Thinking Playbook is your practical guide to a more innovative future.
The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.
Need to run a workshop? Your attendees are trusting you with their time and attention. What are you giving them in return? Most workshops don't work. They fail to deliver real results and they fail to keep the audience energetic and engaged. They're stressful to run and painful to attend. Designing and running a brilliant workshop is easier than you think. It's not about flashy showmanship or natural charisma. Instead, it's about following a set of clear, simple rules for structuring and arranging the day. Discover and use key design principles such as: Naturally refresh and maintain the audience's attention and energy by alternating the "teaching format" (e.g. lecture, small group discussion, hands-on practice) every 20 minutes and making strategic use of good breaks Dramatically improve your educational impact by choosing an exercise which is properly matched to the type of knowledge/skill/wisdom currently being taught Save dozens of hours by beginning your design process with a simple "skeleton" of Learning Outcomes and timings rather than jumping straight into slides and materials Finish on time, every time, by intentionally designing flexible "schedule springs" into your session, allowing you to seamlessly adjust to delays and bad luck, and to ensure that everyone learns what they came for without running late The first half of the book covers everything you'll need to know about designing and refining the session itself. With a good design in hand, teaching a brilliant workshop goes from arduous to nearly automatic. The second half of the book shifts from ahead-of-time design to day-of facilitation. Learn the essential facilitation needed to solve unexpected problems and run a smooth, stress-free workshop: Reliable tools and tactics for crowd control, recovering attention, and shifting between tasks (without feeling like you're fighting against your audience) Clear guidance for picking the best room setup, and also improving a "bad" room to make the most of it Spotting and problem-solving the six major types of "difficult" attentees who are being either accidentally or intentionally disruptive (including the most common issue of bringing a hostile expert onto your side) Checklists and reminders of what to bring, what to do, and when to do it, in order to ensure that nothing gets forgotten, overlooked, or lost At no point in the book will we ask you to "put on a big smile" or "project confidence". That's fluffy BS which doesn't work. Instead, we'll give you clear, concrete tools for managing a crowd and seamlessly guiding everyone to an effective outcome. Why we're the right authors to help you succeed Over the last 15 years, we've designed and run a huge number of successful workshops (and a few major flops) covering every type of audience: executives, undergrads, MBAs, disadvantaged youths, busy professionals, and more. We've designed everything from 20-minute teasers to 3-month intensives, in locations ranging from Costa Rica and Qatar to London and Berlin. We've taught for companies like HP and Deloitte and for universities like Oxford and NYU. We've built workshops for every price point, from free upskilling (paid for by the state or employer) through to $4000-per-seat premium events. We've taught casual sessions, with beer in hand and flip-flop on foot, through to formal, posh affairs with glitzy venues and high-end catering. In every case, no matter where it was located or who it was for, the process outlined in these pages worked. Perhaps most importantly, we can teach you how to do this. We've trained up teachers from scratch who are now billing upwards of $5000 per day and getting invited back to teach again and again. This stuff isn't complicated. You can learn it!