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This is the first truly ecosystem-oriented book on peatlands. It adopts an ecosystems approach to understanding the world's boreal peatlands. The focus is on biogeochemical patterns and processes, production, decomposition, and peat accumulation, and it provides additional information on animal and fungal diversity. A recurring theme is the legacy of boreal peatlands as impressive accumulators of carbon as peat over millennia.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Many terms often used to describe old-growth forests imply that these forests are less vigorous, less productive and less stable than younger forests. But research in the last two decades has yielded results that challenge the view of old-growth forests being in decline. Given the importance of forests in battling climate change and the fact that old-growth forests are shrinking at a rate of 0.5% per year, these new results have come not a moment too soon. This book is the first ever to focus on the ecosystem functioning of old-growth forests. It is an exhaustive compendium of information that contains original work conducted by the authors. In addition, it is truly global in scope as it studies boreal forests in Canada, temperate old-growth forests in Europe and the Americas, and global tropical forests. Written in part to affect future policy, this eminently readable book is as useful for the scientist and student as it is for the politician and politically-interested layman.
With intriguing domes of pinkish granite surrounded by a sea of Hill Country limestone, Enchanted Rock State Natural Area attracts over 300,000 visitors every year who come to the park to hike, rock climb, spelunk, camp, picnic, and observe birds and wildflowers. Geologists from around the world come to Enchanted Rock to examine landforms that were shaped by forces on ancient continents of Earth more than one billion years ago! All of these visitors, however, are only the latest comers in a line of human history that stretches back 13,000 years to early Native Americans and includes Spanish explorers, Mexican and German settlers, and thirteen private and public owners up to the current owner, the state of Texas. Surprisingly, given the area's wealth of unusual geology, native plants and animals, and human history, no comprehensive guide to Enchanted Rock has been published before now. In Enchanted Rock, you'll find everything you need to fully appreciate this unique place. Lance Allred draws on the work of specialists in many fields to offer a popular account of the park's history, geology, weather, flora, and fauna. Whether you want to know more about how Enchanted Rock was formed, identify a wildflower or butterfly, or learn more about plant communities along the hiking trails, you'll find accurate information here, presented in an inviting style. Over a thousand color photographs illustrate the enjoyable text.
A comprehensive guide to the mosses of the Northeast and Appalachians This is the first book to help general readers recognize 200 common mosses of the Northeast and the Appalachian Mountains. With just this field guide, a hand lens, and a spray bottle—no microscopes necessary—readers will be able to identify and name many of the common species of mosses growing in the region's backyards, parks, forests, wetlands, and mountains. At the heart of this guide is an innovative, color-tabbed system that helps readers pick out small groups of similar species. Illustrated identification keys, colorful habitat and leaf photos, more than 600 detailed line drawings, and written descriptions help differentiate the species. This accessible book allows all nature enthusiasts to make accurate identifications and gain access to the enchanting world of mosses. 200 species included More than 600 detailed line drawings More than 400 color photographs Innovative color-tabbed system for species identification Illustrated species identification keys Helpful tips for moss collecting
NOTE: NO FURTHER DISCOUNT FOR THIS PRINT PRODUCT-- OVERSTOCK SALE -- Significantly reduced list price USDA-NRCS. Issued in spiral ringboundbinder. By Philip J. Schoeneberger, et al. Summarizes and updates the current National Cooperative SoilSurvey conventions for describing soils. Intended to be both currentand usable by the entire soil science community."
In the early decades of the twenty-first century, the most commonly held truth is that knowledge is power. Yet a select few men and women begin to suspect what few will admit: we know nothing at all. The world’s oil resources have dwindled. The rich are turning richer and the power-mongers are becoming more powerful. China and the United States dominate the globe in a geopolitical chess match. The human mind has merged with the cybergrid, yet the human race seems not to have evolved much at all. Then, on a remote South American mountain, two scientists stumble on a grisly scene. Here, while trying to protect an ancient sacred rock, a primitive tribe has been slaughtered. No witnesses remain to reveal what could have inspired such carnage. Or so it would seem. In the international arena, meanwhile, a new global race is on: a weapon capable of tipping the balance of power is discovered. Among the competitors are a National Security Agency director who is playing at an elaborate doublecross within his own agency and a vengeance-seeking Israeli meteor hunter. Shamans and zealots, geniuses and madmen–all seek to unlock mysteries that fell to earth millennia ago. But the key lies with four mute children who may unwittingly hold the secret to the planet’s survival–or its destruction.
"Southern California is home not only to the country's second largest metropolitan center but to an estimated 3,000 to 4,000 different kinds of insects. Insects of the Los Angeles Basin provides an introduction to more than 400 of the most conspicuous or curious of these invertebrate animals and to about 70 spiders, mites and ticks, and related forms. With color photographs or drawings of all but a few species, the text describes the size and most striking physical characteristics of adults and immature stages and gives information on locomotion and behavior, offensive and defensive maneuvers, mating rituals, food preferences, nests and traps, and noises and scents. The specific habitat and general geographic range of each insect are included, as are lore and superstition regarding some notorious species." "The author, Dr. Charles L. Hogue, has answered the questions that he was most often asked in his position as Curator of Entomology at the Natural History Museum of Los Angeles County. The result is a highly readable text with an emphasis on the effects that insects have on the people who encounter them."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved