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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Zane Grey, premier chronicler of the American West and legendary storyteller, is sure to captivate new and loyal fans with this reissue of the last of his four Western epics.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
"The Chamber of Cheesecakes has been opened. Dieter's Beware!" reads the sinister warning in this hysterical parody of J.K. Rowling's "Harry Potter" series. In this farce all of your favorite Harry Potter characters, places, and past events have been twisted around with devilish wit. You'll follow the adventures of Harry Putter, Ron Cheesley, and Hermione Stranger in their sixth year at school, seventh if you count preschool. While some of the encounters are spoofs reminiscent of the original tales, others are new, keeping the storyline fresh and unpredictable. If you like the original Harry Potter series, you'll love this crazy parody.
Anagram Solver is the essential guide to cracking all types of quiz and crossword featuring anagrams. Containing over 200,000 words and phrases, Anagram Solver includes plural noun forms, palindromes, idioms, first names and all parts of speech. Anagrams are grouped by the number of letters they contain with the letters set out in alphabetical order so that once the letters of an anagram are arranged alphabetically, finding the solution is as easy as locating the word in a dictionary.