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In the spirit of Freakonomics, a smart, "pop" guide for determining the real level of danger behind many media-hyped...
Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
The author, with over three decades of focused research on fear and fearlessness and 45 years as an emancipatory educator, argues that philosophy and philosophy of education have missed several great opportunities to help bring about theoretical and meta-perspectival clarity, wisdom, compassion, and practical ways to the sphere of fear management/education (FME) throughout history. FME is not simple, nor a luxury, it is complex. It’s foundational to good curriculum but it requires careful philosophical critique. This book embarks on a unique transdisciplinary understanding of The Fear Problematique and how it can be integrated as a pivotal contextual reference for assessing the ‘best’ way to go in Education today and tomorrow. Educational philosophy is examined and shown to have largely ‘missed the boat’ in terms of responding critically and ethically to the insidious demand of having to truly educate ourselves when we are so scared stiff. Such a state of growing chronic fear, of morphing types of fear, and a culture of fear, ought to be central in shaping a philosophy of fear(ism) for education. The book challenges all leaders, but especially philosophers and educators, to upgrade their own fear imaginary and fear education for the 21st century, a century of terror likely to grow in the cascading global crises.
A collection of essays on the conceptual, political & philosophical importance of stillness, the diversity of this contributions illuminates the multiplicity of ontological & epistemological registers through which stillness moves, from human geography to media studies, cultural theory to fine arts.
The World's Fearlessness Teachings addresses the human fear problem in a truly unique and insightful way, summarizing the teachings on fearlessness from around the world and throughout history. The author then utilizes critical integral theory (a la Wilber) as an approach to categorize the developmental and evolutionary spectrum of fear management systems known thus far. The author has spent twenty years researching the timely topic of fear and how to best manage and transform it. From this experience, he offers an educational healing vision to address the challenges of a dangerous 21st century. Fear's empire has taken rule. It is time to resist it using the best intelligence from both sacred and secular traditions, as well as the transformational theories humanity has to offer. Fisher maps out ten fear management systems that will benefit future-positive leaders everywhere.
Are you afraid you might succumb to bird flu? Worried that a life of poverty awaits you in old age? Concerned that you might not be having as much sex as the French? Anxious that our planet is under threat from climate change or a collision with an asteroid? If any, or all, of these things worry you, you're not alone. Anxiety is a part of modern life. But why? We're living longer, safer, and healthier lives than at any time in human history. So what is there to worry about? In this witty and revealing book, Simon Briscoe and Hugh Aldersey-Williams strip away the hysteria that surrounds over forty of today's most common scare stories, from overpopulation and murder rates to fish shortages and obesity levels, and show the extraordinary extent to which statistics are manipulated or misrepresented by vested interests and the media, eager to exploit our fears. And most importantly they offer a toolkit for skepticism—ways of helping readers sort out what really is worth panicking about from the stuff that really isn't.
Sharpen your skills and shape attitudes to achieve high levels of success personally and professionally The Optimism Advantage offers tangible, proven techniques for turning life's obstacles into opportunities with confidence and competence. Today's economy offers plenty of reasons to feel powerless and frustrated. But why would you, when it offers just as many reasons to be optimistic, resourceful, and persistent? After all, adversity is everywhere...but it's how you handle adversity that makes the difference in your personal and professional life. Each chapter provides new ways to sharpen your own skills and help others to face ever-present organizational and personal challenges with the kind of positive attitude that leads to resilience and results. Presents important truths for maintaining your sanity and effectiveness during times of economic or organizational turmoil Shows you how to turn yourself into a valuable, recyclable asset, rather than a disposable "employee" Author Terry Paulson is a preeminent expert on the human side of optimism and a powerful, renowned professional speaker The Optimism Advantage offers much needed relief, hope, and practical tools for everyone who feels trapped and powerless in the face of current economic conditions.
This book examines four conspiracy narratives from Mexico that push the boundaries of conspiracy research in a new direction. They include narratives about Lee Harvey Oswald's visit to Mexico City, shortly before he apparently assassinated JFK, and street gangs across borders and how some of our worst fears are projected into them. Mexico is a fertile terrain for conspiracy theories due to its complex social environment and its proximity to the United States, which not only made it a strategic platform during the Cold War but also today’s land of bad hombres that according to Donald Trump should be fended off with a wall. Conspiracy theories are always narrative in nature, telling us about the state of the world and the actors behind such states of affairs. This narrativity tends to be so enthralling that they have increasingly become the substance of entertainment and even politics. This volume analyses Mexican conspiracy narratives, explaining how they produce meaning in a variety of different social and political contexts. This book will be of interest to researchers of conspiracy theories, crime and its representations, Mexican politics and society, and US–Latin American relations.
A geologist takes readers inside contemporary earthquake research to offer a new account of the Midwest’s legendary New Madrid fault—“an exceptional read” (Choice). In the winter of 1811-12, a series of large earthquakes in the New Madrid seismic zone shook the Midwest. These historic geological events are often incorrectly described as the biggest ever to hit the United States. Today the federal government ranks the earthquake hazard in the Midwest as high as California's and is pressuring communities to undertake expensive preparations for disaster. In Disaster Deferred, geologist Seth Stein revisits these earthquakes, the legends that have grown around them, and the predictions of doom that have followed in their wake. He details how limited scientific knowledge, bureaucratic instincts, and the media's love of a good story have exaggerated these hazards. Debunking the hype, Stein explains how contemporary seismological techniques—including the use of GPS—painting a very different-and much less frightening-picture of the future. Using new geological ideas and data, he calls for a more sensible, less costly policy. “An essential book for policy makers, economists, and notably educators.”—Choice