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Rome: setting the stage / Richard E. Spear -- Naples / Christopher R. Marshall -- Bologna / Raffaella Morselli -- Florence / Elena Fumagalli -- Venice / Philip Sohm -- Five industrious cities / Renata Ago -- The painting industry in early modern Italy / Richard A. Goldthwaite.
Many mistakenly believe an artist can succeed with artistic talent alone. But Eric Rhoads knows that there are many brilliant artists who will never be discovered and never sell any artwork. Eric Rhoads is an outdoor (plein air) landscape painter, a portrait artist, and the world's foremost art marketing expert, having guided thousands of artists to success. He has founded numerous companies, and marketed both products and art. Eric is publisher and founder of several influential and nationally distributed art magazines and newsletters, as well as popular conferences and events.Many of today's most brilliant artists remain unknown. Their plight is not new. Today, Vincent Van Gogh's works are in incredibly high demand; in fact, his portrait of Doctor Gachet recently sold for $82.5 million. But in his lifetime Van Gogh sold only two of his 2,000 works of art. Van Gogh truly was a starving artist.Ending the stereotype of the starving artist is this book's essential purpose. It is Eric Rhoads' mission that artists no longer suffer this fate. This book will unleash your inner marketer. Under Eric's guidance, you will learn timeless marketing techniques that will allow you to live your dreams, no matter how lofty and unobtainable you think they may be.
In order to succeed in a construction business you have to be able to mark up the price of your jobs to cover overhead expenses and make a decent profit. The problem is how much to mark it up. You don't want to lose jobs because you charge too much, and you don't want to work for free because you've charged too little. If you know how much to mark up you can apply it to your job costs and arrive at the right sales price for your work. This book gives you the background and the calculations necessary to easily figure the markup that is right for your business. Includes a CD-ROM with forms and checklists for your use.
How to Price Your Art is a comprehensive guide that enables visual artists to price their work confidently and with profit in mind. Whether you are new to pricing your art or have been an artist for years and are simply wanting to develop a pricing strategy for your art business, this book will give you everything you need. You can absolutely learn how to price your artwork with confidence inside the pages of this book. And I'd love to show you how, especially if you're still pricing your art based on what you "think" it's worth and constantly second-guessing yourself. Knowing how to price your art means the difference between barely making ends meet and actually making money with your art. It enables you to build your art business, create income and have the impact you dream of as an artist. It's the difference between an expensive hobby and a profitable business. If you're like most artists, knowing how to price your art is a constant frustration which takes the joy right out of creating. Add to that the confusion of trying to understand how things like where you live, the type of art you create and your experience level fit in to your pricing and it can be downright overwhelming! Thankfully, pricing your artwork doesn't have to be a mystery, anymore! Inside this book, I'll teach you: 7 Factors that Determine Art Pricing An Easy Pricing Formula for Pricing Your Art How to Make a Profit on Every Sale 5 Keys to Creating a Pricing Strategy Why Fear of Raising Your Prices is All In Your Head My Biggest Pricing Mistakes and How to Avoid Them Plus you'll be getting a copy of my Art Pricing Worksheet which will make pricing your art super easy for you. I'll also be covering important topics including: Why Uniqueness Commands Higher Prices How to Price for Retail, Wholesale & Consignment Perception Influences Pricing Accounting for Packing, Shipping & Taxes Where to Start If You've Never Sold Anything How to Create Multiple Price Points Knowing When to Increase Your Prices Should you list your prices on your website? Discounts & Bonuses Every day that goes by you're not pricing your art profitably is one more day that's costing you the time, money, freedom and impact you were designed to make in the world. The longer you keep doing this, the more money you're literally throwing down the drain.
This is an art book which highlights the possibility of using natural, organic materials as art supplies and inspiration.
Davis explains how to find valuable paintings, develop a stable of pickers and dealers, form an art investment club, raise money to buy paintings, and a number of other topics of interest to art collectors.
Finally make a living doing what you love. A compete and easy-to-follow system for the artist who wasn't born with a business mind. Learn how to find buyers, get paid fairly, negotiate nicely, deal with copycats and sell more art.
Every year many highly skilled professionals in the painting trade attempt to go into business on their own. Even though they may be excellent painters, almost all of them fail. They fail because they don't know how to run a painting enterprise as a business. Knowing the trade is necessary but not enough. This book teaches the professional how to succeed in business from the initial organization to the most complex management skills. It provides easy-to-follow lessons in all the needed methods of management in the business of painting. (See the table of contents on its website, THEBUSINESSOFPAINTING.COM.)The author is a college graduate, a veteran of army's counterintelligence corps, a former public high school history teacher, and apprentice painter in his teens who thought he knew a lot about the trade. (he didn't).Even while teaching school he ran a sideline business in house painting and hired experienced painters to work for him while he was busy in the school. During school vacations he worked alongside of his more skilled employees and learned from them a lot more of the trade. He also picked up lots of management acumen by way of trial and error and quizzing other business people who always seemed willing to pass along their knowledge. This seemingly foolish approach to a career as a painting contractor did actually work but it took years to perfect. Following the guidance of this book can allow the professional painter to bypass all the mistakes made by the author in his progress to success. the business he started by doing the work by himself now employs fifty painters and works in six states.the author decided very early that he disliked working for homeowners and moved into commercial work where quality requirements were high and most of the customers were honest. As of this publication date, the author is now in his twentieth year of retirement.His teaching background influenced his urge to write this book and he sincerely hopes and expects that all painting contractors who follow its advice can succeed.
Based on the author’s successful courses and workshops, Painting for the Absolute and Utter Beginner really does start at the beginning, helping new painters find "what works" while providing information on all the necessary tools, tips, and techniques they’ll need to create a representational painting. The chapters follow a progressive sequence that teaches basic skills through practical, accessible exercises–how to handle a brush, achieve the right paint consistency, mix color, and create dimension–building a solid foundation that readers can rely on as painting projects grow more challenging. A special feature is the artwork and commentary of real students, which helps beginners set realistic goals and shows them how other artists at the same level of experience have worked through inevitable setbacks to achieve success.
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