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What if you had a real message within? A message that had the potential to have a powerful effect upon the world. The central idea of this book is: you have a real message within. It's a clear, concise road mapEto help anybody who is thinking ofEbecoming a professional speaker and help them to start on their journey.EIt's an ultimate toolbox for finding and delivering your message as a speaker and entrepreneur. Samuel speaks to the reader in a frank and engaging manner, coloured with the richness of his life experiences. This book is a must have for anyone who wants to find their flow and pack a bigger punch.
This helpful resource shows you how to transform unconvincing messages into compelling copy. The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now must pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. This book comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn't Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling-engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
Journaling Techniques for Growing, Healing, and Creativity “When Lynda [Monk] talks about her own journaling practice, a spirit of flexibility infuses her approach.” —Rebecca Kochenderfer, Journaling.com #1 Best Seller in Writing Skills Writing Guides The Great Book of Journaling provides calming tools for quelling worry and anxiety from psychotherapist Eric Maisel. As well as expert writing tips from Lynda Monk, Director of the International Association for Journal Writing. Journal Writing for High Self-Esteem. This is the next-generation book on journaling techniques that introduces a younger generation to the immense benefits of journaling and provides all journal writers with the tools they need to grow, heal, and deepen their personal writing experience. Utilize Therapeutic Writing. Journal writing can promote individual healing, creativity, and community-building. The Great Book of Journaling offers multiple perspectives on journaling techniques in an easy-to-use, practical format, along with providing a comprehensive introduction to various techniques and methods for deepening your personal writing. Learn from the Best. We’ve rounded up 40 of the top journal experts in the world to explain exactly what journal writing can do for you! The Great Book of Journaling is full of practical tips, evidence-based research, and rich anecdotes from their coaching, teaching, therapy work with journal writers, or their personal journal writing. The Great Book of Journaling can help: Create high self-esteem, self-love, and self-confidence Improve your health and your sense of wellbeing Calm your worry and anxiety Serve your creative needs Deepen your personal writing Readers of books on journal writing such as Mindfulness Journal, The Self-Discovery Journal, or No Worries will love The Great Book of Journaling.
Learn how to institute Reactive Programming (RP) for your back-end development with Node.js. Up to now, RP has most often been used in front-end development, but with its cutting-edge approach you can also transform your back-end programming. Reactive Programming with Node.js will show you the paradigms of RP, why you should use it, and the variations available to you. You will learn how to use the main libraries necessary to provide an enhanced development experience in Node.js, including RxJS, Bacon.js, Kefir.js, and Highland.js. You will also create a custom library that provides a variety of key features, and learn how to scale up a system developed using RP in Node.js. Ideal for back-end developers with knowledge of Node.js or JavaScript, this book enables you to get up and running with RP in Node.js, and revolutionize your back-end development. What You'll Learn: Review the variations of Reactive programming Use the main libraries that provide this type of development experience in Node.js Create a custom library Scale up a system developed using RP in Node.js Who This Book Is For: Any back-end developers who understand Node.js or are advanced enough to pick up the basics. Ideal for developers who have an interest in learning about this different programming paradigm that's being used more and more every day.
An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation’s largest interactive advocate association.
The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys." Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
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