Katherine A. Siggerud
Published: 2008-08
Total Pages: 47
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Two risk behaviors related to fatal traffic crashes are failure to use safety belts and driving while impaired by alcohol. High-visibility enforce. (HVE) campaigns that combine enforce. of a traffic safety law with media to inform the public about the campaign are effective in reducing these behaviors. In 2005, the Safe, Accountable, Flexible, Efficient Transportation Equity Act: authorized funding of an HVE program, including safety belt and impaired-driving campaigns. The Nat. Highway Traffic Safety Admin. (NHTSA) provides enforce. activities for the campaigns. This report addresses: the extent to which NHTSA has implemented the HVE program; and the impact of the campaigns and challenges that exist in conducting the campaigns. Illus.