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Presenting a variety of historiographical approaches, this Research Handbook explores the historical development of trademarks and the associated commercial practices of branding. It has an international scope, covering trademark history in Australia, Israel, pre-modern Europe, Sweden, the UK, and the US.
Vols. for 1971- include annual reports and statistical summaries.
This encyclopedia spans the relationships among business, ethics and society, with an emphasis on business ethics and the role of business in society.