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This book examines competitive balance and outcome uncertainty from multiple perspectives. Chapters address the topic in different sports in a range of countries, to help to understand its significance. It provides readers with important new insights into previously unexplored dimensions as well as a rich context for better understanding why fans, teams, and leagues value competitive balance. The book challenges readers to think about the topic in a broad and rigorous way, and in some cases to question widely held beliefs about how outcome uncertainty motivates competitive balance, and how sports fans actually view competitive balance.
This book is the first academic contribution that deals with international taxation of income sources from sports events. Using an interdisciplinary approach, with in-depth analysis of both sports law and international tax law, it is notably the first academic work to conduct a thorough analysis in the fields of international taxation of eSports, sports betting as well as illegal/unlawful income sources that may be obtained in relation to a sporting event, such as kickback payments. After describing the general methodologies of income tax and VAT from an international standpoint, defining key terms such as ‘eSports’ and ‘bidding procedure’, the book examines in detail the taxation of the services that are rendered and the goods that are sold, thereby the income obtained, in relation to an international sports event from both income tax and VAT perspectives. Also analysed are government funding in the sports sector, along with its taxation modalities, as well as specific tax exemption regulations enacted for the purposes of mega sporting events. Highlighting the absence of an acceptable level of certainty in the field of taxation of international sports events, the work makes pertinent suggestions as to the future of international sporting event taxation law. With international appeal, this comprehensive book constitutes essential reading for tax and sports law scholars.
The theoretical premise of this research can be traced back to seminal studies of economist0́9s Simon Rottenberg (1956) and Walter Neale (1964), who both noted the importance of uncertainty of outcome in attracting spectators to live sporting events. In examining the economics of sport leagues, both researchers came upon this 0́the uncertainty of outcome hypothesis0́+ (UOH), which is the general premise that fans would rather see a contest in which teams are evenly paired with one another in terms of talent and strength. Stemming from the UOH, came the idea of competitive balance, the concept that there is a relative level of equality in on-field strength between teams in a league (Forrest & Simmons, 2002). Key questions which arise from this literature include: 0́In what manner can competitive balance be measured?0́+ and 0́Is competitive balance a significant factor in determining fan attendance at sporting events?0́+ In order to tackle these issues, along with the prior stated research questions, this dissertation research uses a two-fold approach to investigating competitive balance. Within the literature on competitive balance, there are a great number of metrics which have been developed, however researchers remain divided among which metric(s) are the best. With this in mind, this dissertation approaches this problem by the creation of a new competitive balance metric, the Dynamic Competitive Balance Ratio (DCBR). This metric, which is evolved from prior metrics (Humphreys, 2002), is special in that it allows for a different measure for each team in every time period, and its length can be adjusted for any time period larger than a single season. Thus, through the creation of this metric, this dissertation research attempts to further the competitive balance research through the creation of a new metric in order to correct for several existing issues among current competitive balance metrics. In the second part of this dissertation, the DCBR is included as part of an economic demand model to estimate fan demand for attending MLB games from 1980 till the present. In order to do this, a regression model is utilized to estimate results from the panel data set, with proper econometric corrections made to take into account a variety of issues which may arise such as: heteroskedasticity, autocorrelation, the use of fixed or random effects, and so forth. Because of the lack of demand studies in sport which have employed a competitive balance metric as part of the model, through construction and estimation of results, this dissertation provides an important extension of the theoretical understanding of competitive balance by giving further evidence of what effect competitive balance has on a consumer0́9s choice to attend sporting events. Analysis of the estimated results also provide a more robust picture of the factors which attract (or deter) consumers from choosing to attend MLB games in person, which in turn presents better information for sport managers to understand why fans come to sporting events. Such findings can be directly translated into better decision making in sport management, by informing administrators, owners, and managers as to what factors attract fans to sporting events, as well as the importance of having competitive balance in these sport leagues. It is thus, that this research examines the significance of competitive balance from a variety of levels. From this, it is evidenced that this dissertation research presents a number of contributions, in terms of theoretical knowledge, empirical understanding, as well as practical application of competitive balance and the demand for attendance at sporting events, and thus providing an overall improvement of sport for fans, owners, managers, and other related stakeholders.
The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.
Presenting a comprehensive and pragmatic view on challenges around sporting events, this timely Research Handbook examines the hosting of major sporting events and the impacts they can have on stakeholders. Looking beyond the host destination, it provides a wealth of conceptual analysis on the organisation and administration of such events, including the bidding process, planning, management, sponsorship issues, and marketing.
“Sport has the power to change the world.” Sports Economics Uncut expresses this insight from Nelson Mandela, exploring sports as a fascinating mirror of the world and a powerful agent of change. In it, Brian Goff covers subjects ranging from the ebb and flow of racial discrimination, to inequality, law enforcement, managers and risky decisions, club membership, and politics. Much more than merely a review or synthesis, this book extends existing perspectives and explores provocative questions such as: how systematic is racial bias in pro sports today? Is all racial segregation in sports due to racial bias? How much are college athletes really worth, and is league parity really optimal?
Following consistent and rapid general economic growth, Pacific Rim countries have grown as a major force in sports. Australia, China, Japan and Korea populated the top ten medals list at the 2012 London Olympics. Pacific Rim countries are major consumers of international sports and domestic professional sports have expanded continuously over time. Nippon Professional Baseball and the Korean Baseball Organization are the second and third largest baseball leagues measured by attendance and revenue following Major League Baseball in the U.S. This book also includes event studies of team ownership, assessment of human capital markets, analysis of the relationship between attendance and competitive balance, the components of fan demand in common the world over, and business decisions concerning attendance and pricing. There is already demand for comprehensive study of the sports business in the Pacific Rim as witnessed by this growth. This book will be of interest of researchers studying and/or teaching in the fields of sports economics and sports management as well as a general audience interested in business governance around the world.
The uncertainty of outcome hypothesis (UOH) informs economists' understanding of consumer decisions to attend sporting events and team revenue generation. We develop a model of fan behavior based on standard expected utility methods which incorporates fan heterogeneity in terms of decisions to travel to away games and strong preferences for wins. The model reflects aggregate attendance outcomes across local and visiting fans, generates predictions consistent with the UOH, and gives rise to concave league-wide revenue functions. Empirical analysis of game outcomes and attendance at regular season National Basketball association games from 1979 to 2013 supports key predictions of the model.
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Economists have entered into the realm of sports to provide what they believe to be more cogent explanations for sport-related behaviour and to suggest ways in which incentives can improve sports outcomes. But prices and income, the traditional workhorses of conventional economics, can only provide partial explanations and understandings. Drawing on a bounded rationality approach to behavioural economics, this book demonstrates the analytical insights to be gained by supplementing the conventional economics toolbox with psychological, cognitive, sociological, and institutional factors. The international cast list of contributors cover a wide range of sports topics on which a behavioural approach can reveal new insights. These include preferences, managerial, efficiency, choking, doping, favouritism, athlete well- being, and spectator behaviour. Throughout the book, there is an emphasis on the cognitive limits to smart decision-making as well as the critical role played by the decision-making environment. This volume demonstrates that adopting a bounded rationality approach, complimented with other behaviouralist approaches, helps to better explain sport-related behavioural, sub-optimal behavioural, and market failures. It also provides insights that could be used to improve sports outcomes and the well-being of those involved in sports and to better configure policy to enhance sports performance. This groundbreaking book will be an indispensable reference to students and scholars of sports economics, sports management, and sports science.