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“That’s the game my dear Lucette!” (What is happiness?) “Beef, the taste of being together.” (What is religion?) “Because you’re worth it.” (Who am I?) The “creators” of ads seem to be teaching us to live through the great “concepts” of philosophy, such as happiness, freedom, nature, the self or religion. But how many ounces of philosophy are there in this world of ads? That’s the question this book asks, without forgetting to include a dose of humor in its ingredients. Born in Rouen in 1974, Gilles Vervisch is an associate professor of philosophy, a high school teacher and a radio host. He is the author of Comment ai-je pu croire au Père Noël? (2009), De la tête aux pieds (2010), and Tais-toi et double! (2011).
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
"Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.
The first unauthorized look at the philosophy behind Heroes, one of TV's most popular shows When ordinary individuals from around the world inexplicably develop superhuman abilities, they question who they are, struggle to cope with new responsibilities, and decide whether to use their new power for good or for evil. Every episode of Tim Kring's hit TV show Heroes is a philosophical quandary. Heroes and Philosophy is the first book to analyze how philosophy makes this show so compelling. It lets you examine questions crucial to our existence as thinking, rational beings. Is the Company evil, or good? Does Hiro really have a destiny? Do we? Is it okay to lie in order to hide your powers or save the world? Heroes and Philosophy offers answers to these and other intriguing questions. Brings the insight of history's philosophical heavyweights such as Plato and Nietzche to Heroes characters and settings Adds a fun and fascinating dimension to your understanding of the show Expands your thinking about Heroes as the series expands from graphic and text novels to action figures and a video game Whether you're new to Heroes or have been a fan since day one, this book will take your enjoyment of the show to the next level.
A theoretical defense of advertising, based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. The author defends advertising because it appeals to the self-interest of consumers and promotes the profit-making gains of the capitalists.
This substantially revised and updated edition of Calvin Pinchin's balanced and lucid introductory guide to philosophy is organized around the key areas students will cover, including: Theory of Knowledge; Ethics; Social and Political Philosophy; Philosophy of Religion; Philosophy of Mind; and - new for this edition - Philosophy of Science.
For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
24 and Philosophy is a book you just can't do without. It's all here, folks: the reason Presidents trust him; how Jack cuts through the lies and ambiguities; why he puts his life on the line for others; and how he knows which knee cap to blow out to get that all-important next lead. With the help of twenty "24 crazed" philosophers, you'll figure out what makes this guy tick, and much much more. A witty, but philosophical exploration of the popular television series 24, now in its sixth season Addresses pressing ethical issues relating to torture, terrorism and warfare Raises fascinating questions about knowledge, loyalty, and suspicion Explores in-depth the character and behaviour of Jack Bauer Written by philosophers who are all serious fans of the show
“This lively collection of essays on the ideas underpinning his films enriches and enlarges our understanding of Spielberg’s complex body of work.” —Joseph McBride, author of Steven Spielberg: A Biography Few directors have had as powerful an influence on the film industry and the movie-going public as Steven Spielberg. Whatever the subject—dinosaurs, war, extra-terrestrials, slavery, the Holocaust, or terrorism—one clear and consistent touchstone is present in all of Spielberg’s films: an interest in the human condition. In movies ranging from Jaws to Schindler’s List to Amistad to Jurassic Park, he has brought to life some of the most popular heroes—and most despised villains—of all time. In Steven Spielberg and Philosophy, Dean A. Kowalski and some of the nation’s most respected philosophers investigate Spielberg’s art to illuminate the nature of humanity. The book explores rich themes such as cinematic realism, fictional belief, terrorism, family ethics, consciousness, virtue and moral character, human rights, and religion in Spielberg’s work. Avid moviegoers and deep thinkers will discover plenty to enjoy in this collection.