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Pepall's Industrial Organization: Contemporary Theory and Empirical Applications, 5th Edition offers an accessible text in which topics are organized in a manner that motivates and facilitates progression from one chapter to the next. It serves as a complete, but concise, introduction to modern industrial economics. The text uniquely uses the tools of game theory, information economics, contracting issues, and practical examples to examine multiple facets of industrial organization. The fifth edition is more broadly accessible, balancing the tension between making modern industrial analysis accessible while also presenting the formal abstract modeling that gives the analysis its power. The more overtly mathematical content is presented in the Contemporary Industrial Organization text (aimed at the top tier universities) while this Fifth Edition will less mathematical (aimed at a wider range of four-year colleges and state universities.
The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
Portuguese edition (Melhor Saude em Africa: Experiencia e Ensinamentos Colhidos). Poor health in Sub-Saharan Africa has immense economic consequences. Besides the high mortality and disease rates and the pain and suffering it causes, poor health robs the continent of human capital, reduces returns to learning, impedes entrepreneurial activities, and restricts economic growth. This study argues that despite financial constraints, significant improvements are possible in many countries, as has been seen in Benin, Botswana, Kenya, Mauritius, and Zimbabwe. The book also presents positive ideas on how to make these improvements. Better Health in Africa documents lessons learned and best practices in four major areas. 1) African households and communities need the knowledge and resources to recognize and respond effectively to health problems. Threats to health should be made known and countered through public and private services. 2) Human and financial resources must be used more productively by reforming health care systems. Correcting sources of waste and inefficiency must take top priority. 3) Cost-effective packages of basic health services can do much to meet the needs of households and reduce the burden of disease. Networks of local health centers and small hospitals in rural and periurban areas can facilitate delivery. 4) Additonal funds totaling $1.6 billion a year can help those living in Africa's low-income areas obtain basic health services. Cost-sharing can make an important contribution to health equity and the sustainability of health services. The report emphasizes that no government should delay committing itself to the task, although progress toward better health will vary from country to country and no single formula will apply to all. Better Health in Africa presents action plans and yardsticks for measuring progress. The idea of the core, cost-effective package of health services complements World Development Report 1993: Investing in Health with an operationally oriented perspective on health services. The report also reflects the views of organizations such as the World Health Organization and UNICEF that will work together in helping African countries adapt and implement the report's recommendations. Also available: English (ISBN 0-8213-2817-4) Stock No. 12817; French (ISBN 0-8213-2818-2) Stock No. 12818.