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On the World Wide Web, speed and efficiency are vital. Users have little patience for slow web pages, while network administrators want to make the most of their available bandwidth. A properly designed web cache reduces network traffic and improves access times to popular web sites--a boon to network administrators and web users alike.Web Caching hands you all the technical information you need to design, deploy, and operate an effective web caching service. It starts with the basics of how web caching works, from the HTTP headers that govern cachability to cache validation and replacement algorithms.Topics covered in this book include: Designing an effective cache solution Configuring web browsers to use a cache Setting up a collection of caches that can talk to each other Configuring an interception cache or proxy Monitoring and fine-tuning the performance of a cache Configuring web servers to cooperate with web caches Benchmarking cache products The book also covers the important political aspects of web caching, including privacy, intellectual property, and security issues.Internet service providers, large corporations, or educational institutions--in short, any network that provides connectivity to a wide variety of users--can reap enormous benefit from running a well-tuned web caching service. Web Caching shows you how to do it right.
Remember when an optimized website was one that merely didn't take all day to appear? Times have changed. Today, website optimization can spell the difference between enterprise success and failure, and it takes a lot more know-how to achieve success. This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained. Website Optimization combines the disciplines of online marketing and site performance tuning to attain the competitive advantage necessary on today's Web. You'll learn how to improve your online marketing with effective paid and natural search engine visibility strategies, strengthened lead creation and conversion to sales methods, and gold-standard ad copywriting guidelines. Plus, your increased site speed, reduced download footprint, improved reliability, and improved navigability will work synergistically with those marketing methods to optimize your site's total effectiveness. In this book for business and IT managers, author Andrew King, president of Website Optimization, LLC, has assembled experts in several key specialties to teach you: Search engine optimization -- addressing best (and worst) practices to improve search engine visibility, including step-by-step keyword optimization guidelines, category and tag cloud creation, and guerilla PR techniques to boost inbound links and improve rankings Pay-per-click optimization -- including ad copywriting guidelines, setting profit-driven goals, calculating and optimizing bids, landing page optimization, and campaign management tips Optimizing conversion rates -- increasing leads with site landing page guidelines, such as benefit-oriented copy, credibility-based design, value hierarchies, and tips on creating unique selling propositions and slogans Web performance tuning -- optimizing ways to use (X)HTML, CSS, and Ajax to increase speed, reduce your download footprint, and increase reliability Advanced tuning -- including client-side techniques such as on-demand content, progressive enhancement, and inline images to save HTTP requests. Plus server-side tips include improving parallelism, using cache control, browser sniffing, HTTP compression, and URL rewriting to remap links and preserve traffic Web metrics -- illustrating the best metrics and tools to gather details about visitors and measure web conversion and success rates. Covering both search marketing metrics and web performance measures including Pathloss and waterfall graphs Website Optimization not only provides you with a strategy for success, it also offers specific techniques for you and your staff to follow. A profitable website needs to be well designed, current, highly responsive, and optimally persuasive if you're to attract prospects, convert them to buyers, and get them to come back for more. This book describes precisely what you need to accomplish to achieve all of those goals.
Ajax, or Asynchronous JavaScript and XML, exploded onto the scene in the spring of 2005 and remains the hottest story among web developers. With its rich combination of technologies, Ajax provides astrong foundation for creating interactive web applications with XML or JSON-based web services by using JavaScript in the browser to process the web server response. Ajax Design Patterns shows you best practices that can dramatically improve your web development projects. It investigates how others have successfully dealt with conflictingdesign principles in the past and then relays that information directly to you. The patterns outlined in the book fall into four categories: Foundational technology: Examines the raw technologies required for Ajax development Programming: Exposes techniques that developers have discovered to ensure their Ajax applications are maintainable Functionality and usability: Describes the types of user interfaces you'll come across in Ajax applications, as well as the new types of functionality that Ajax makes possible Development: Explains the process being used to monitor, debug, and test Ajax applications Ajax Design Patterns will also get you up to speed with core Ajax technologies, such as XMLHttpRequest, the DOM, and JSON. Technical discussions are followed by code examples so you can see for yourself just what is-and isn't-possible with Ajax. This handy reference will help you to produce high-quality Ajax architectures, streamline web application performance, and improve the userexperience. Michael Mahemoff holds a PhD in Computer Science and Software Engineering from the University of Melbourne, where his thesis was "Design Reuse in Software Engineering and Human-Computer Interaction." He lives in London and consults on software development issues in banking, health care, and logistics. "Michael Mahemoff's Ajax Design Patterns is a truly comprehensive compendium of webapplication design expertise, centered around but not limited to Ajax techniques. Polished nuggets of design wisdom are supported by tutorials and real-world code examples resulting in a book thatserves not only as an intermediate to expert handbook but also as an extensive reference for building rich interactive web applications." --Brent Ashley, remote scripting pioneer
In Web Caching and Replication, two AT&T Labs experts bring together real-world implementations, the latest IETF and W3C technical standards, and the field's most advanced research, offering systematic guidance for maximizing Web scalability and performance. The authors first introduce key concepts of Web caching and replication.They introduce HTTP's support for caching and replication, and broadly characterize Web behavior, offering practical rules of thumb for optimizing performance. Next, they focus on caching, helping implementers realistically assess proxy caching, deploy proxies in corporate and ISP networks; and utilize cooperative proxy caching. They offer in-depth insights into cache consistency, and caching the "uncacheable" -- including "cookied" and dynamic content. Part III introduces today's best techniques for web replication, offering in-depth coverage of content delivery networks, server selection, content placement, and more. For all networking professionals, IT professionals, and engineers involved with building or optimizing Internet services or equipment; for content delivery specialists and service providers; and for owners of large sites concerned about scalability and performance.
How prepared are you to build fast and efficient web applications? This eloquent book provides what every web developer should know about the network, from fundamental limitations that affect performance to major innovations for building even more powerful browser applications—including HTTP 2.0 and XHR improvements, Server-Sent Events (SSE), WebSocket, and WebRTC. Author Ilya Grigorik, a web performance engineer at Google, demonstrates performance optimization best practices for TCP, UDP, and TLS protocols, and explains unique wireless and mobile network optimization requirements. You’ll then dive into performance characteristics of technologies such as HTTP 2.0, client-side network scripting with XHR, real-time streaming with SSE and WebSocket, and P2P communication with WebRTC. Deliver superlative TCP, UDP, and TLS performance Speed up network performance over 3G/4G mobile networks Develop fast and energy-efficient mobile applications Address bottlenecks in HTTP 1.x and other browser protocols Plan for and deliver the best HTTP 2.0 performance Enable efficient real-time streaming in the browser Create efficient peer-to-peer videoconferencing and low-latency applications with real-time WebRTC transports
A guide to the applications of content aware networking such as server load balancing, firewall load balancing, Web caching and Web cache redirection. This is growing to a $1 billion market. The authors are specialists from Nortel.
Computing and information technology.
Want your web site to display more quickly? This book presents 14 specific rules that will cut 25% to 50% off response time when users request a page. Author Steve Souders, in his job as Chief Performance Yahoo!, collected these best practices while optimizing some of the most-visited pages on the Web. Even sites that had already been highly optimized, such as Yahoo! Search and the Yahoo! Front Page, were able to benefit from these surprisingly simple performance guidelines. The rules in High Performance Web Sites explain how you can optimize the performance of the Ajax, CSS, JavaScript, Flash, and images that you've already built into your site -- adjustments that are critical for any rich web application. Other sources of information pay a lot of attention to tuning web servers, databases, and hardware, but the bulk of display time is taken up on the browser side and by the communication between server and browser. High Performance Web Sites covers every aspect of that process. Each performance rule is supported by specific examples, and code snippets are available on the book's companion web site. The rules include how to: Make Fewer HTTP Requests Use a Content Delivery Network Add an Expires Header Gzip Components Put Stylesheets at the Top Put Scripts at the Bottom Avoid CSS Expressions Make JavaScript and CSS External Reduce DNS Lookups Minify JavaScript Avoid Redirects Remove Duplicates Scripts Configure ETags Make Ajax Cacheable If you're building pages for high traffic destinations and want to optimize the experience of users visiting your site, this book is indispensable. "If everyone would implement just 20% of Steve's guidelines, the Web would be adramatically better place. Between this book and Steve's YSlow extension, there's reallyno excuse for having a sluggish web site anymore." -Joe Hewitt, Developer of Firebug debugger and Mozilla's DOM Inspector "Steve Souders has done a fantastic job of distilling a massive, semi-arcane art down to a set of concise, actionable, pragmatic engineering steps that will change the world of web performance." -Eric Lawrence, Developer of the Fiddler Web Debugger, Microsoft Corporation
The last decade has seen a tremendous growth in the usage of the World Wide Web. The Web has grown so fast that it seems to be becoming an unusable and slow behemoth. Web caching is one way to tame and make this behemoth a friendly and useful giant. The key idea in Web caching is to cache frequently accessed content so that it may be used profitably later. This book focuses entirely on Web caching techniques. Much of the material in this book is very relevant for those interested in understanding the wide gamut of Web caching research. It will be helpful for those interested in making use of the power of the Web in a more profitable way. Audience and purpose of this book This book presents key concepts in Web caching and is meant to be suited for a wide variety of readers including advanced undergraduate and graduate students‚ programmers‚ network administrators‚ researchers‚ teachers‚ techn- ogists and Internet Service Providers (ISPs).