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This is an introductory book on how to optimally analyze non-quantitative data, based on the author’s experiences over 60 years of research. The major message to the readers is that qualitative (non-quantitative) data are much more informative than quantitative data. This is good news for readers in applied areas of statistics such as those in the social sciences and marketing research, where qualitative data are everywhere. But how can one analyze qualitative data quantitatively and extract more information than from the sophisticated analysis of quantitative data? The key rests in illustrations of difficult topics in a way that anyone can understand. It is the author’s wish soon the use of AI will open a gate for simple means for optimal analysis of qualitative data, as illustrated throughout the book.
Written by an experienced researcher in the field of qualitative methods, this dynamic new book provides a definitive introduction to analysing qualitative data. It is a clear, accessible and practical guide to each stage of the process, including: - Designing and managing qualitative data for analysis - Working with data through interpretive, comparative, pattern and relational analyses - Developing explanatory theory and coherent conclusions, based on qualitative data. The book pairs theoretical discussion with practical advice using a host of examples from diverse projects across the social sciences. It describes data analysis strategies in actionable steps and helpfully links to the use of computer software where relevant. This is an exciting new addition to the literature on qualitative data analysis and a must-read for anyone who has collected, or is preparing to collect, their own data.
Qualitative Data Analysis shows that learning how to analyse qualitative data by computer can be fun. Written in a stimulating style, with examples drawn mainly from every day life and contemporary humour, it should appeal to a wide audience.
The latest edition of this best-selling textbook by Miles and Huberman not only is considerably expanded in content, but is now available in paperback. Bringing the art of qualitative analysis up-to-date, this edition adds hundreds of new techniques, ideas and references developed in the past decade. The increase in the use of computers in qualitative analysis is also reflected in this volume. There is an extensive appendix on criteria to choose from among the currently available analysis packages. Through examples from a host of social science and professional disciplines, Qualitative Data Analysis remains the most comprehensive and complete treatment of this topic currently available to scholars and applied researchers.
This book provides ten case studies with concise real-world examples illustrating how MAXQDA is used in practice. In each research example, the authors present their way of using MAXQDA, addressing a variety of practical questions, such as how the coding system was developed, how coded documents were analyzed, what tools were used, and how those tools informed the results. Embedded in the context of each research example, readers can follow analytical processes step-by-step and gain insights into efficient ways to use MAXQDA. Readers can benefit from this book in several ways: - Get inspirations and solutions for their own projects - Avoid pitfalls by considering the lessons learned from each author presented at the end of each chapter - Use the examples in teaching Audience: - All researchers who want to get to learn the potential of qualitative data analysis with MAXQDA - All users of MAXQDA who want to expand their knowledge and skills, no matter if they are novices or experts
Are you new to qualitative research? Are you planning to do interviews or focus groups and wondering what on earth you′ll do with the data once it′s collected? Do you have a pile of transcripts staring at you right now and are you lost as to how to identify themes, code your data and work out what it all means? Fear not, help is here! In this brilliant new book, Jamie Harding breaks down the process of analysing qualitative data into simple, retraceable steps. After providing some top tips for designing your research and collecting your data, he takes you through the different stages of analysis, from the first reading of your transcripts, to presenting your findings in a report or dissertation. For each stage of the process there are demonstrations using real data and exercises for you to perform yourself. He unpicks what happens behind the scenes in qualitative data analysis - the bit that′s hard to learn without seeing it happen and trying it for yourself. While acknowledging that there are many different forms that qualitative data analysis can take, the book provides a series of ideas and examples that you will find invaluable when analysing your own data. This book is perfect for all social science students who are struggling with data analysis and are looking for someone to guide the way.
This book is a companion to the first volume of The Practice of Qualitative Data Analysis published in 2021. Volume 2 provides an additional nine case studies of real-world examples that illustrate how MAXQDA is used in actual research projects. Each chapter is organized to walk the reader through the research example, beginning with an introduction to the topic, a discussion of data collection and methodological approach, and a step-by-step description of how they used MAXQDA from start to finish, gaining insights into both efficient ways to use MAXQDA and innovative approaches they might not be aware of. Readers can benefit from this book in several ways: - Get inspirations and solutions for their own projects - Learn more about innovative methodological approaches - Avoid pitfalls by learning from the lessons offered by the authors at the end of each chapter - Draw insights from more than 120 screenshots that illustrate qualitative research in practice Audience: - All researchers who want to get to learn the potential of qualitative data analysis with MAXQDA - All MAXQDA users who want to expand their knowledge and skills, regardless of whether they are novices or experts
A Step-by-Step Guide to Qualitative Data Coding is a comprehensive qualitative data analysis guide. It is designed to help readers to systematically analyze qualitative data in a transparent and consistent manner, thus promoting the credibility of their findings. The book examines the art of coding data, categorizing codes, and synthesizing categories and themes. Using real data for demonstrations, it provides step-by-step instructions and illustrations for analyzing qualitative data. Some of the demonstrations include conducting manual coding using Microsoft Word and how to use qualitative data analysis software such as Dedoose, NVivo and QDA Miner Lite to analyze data. It also contains creative ways of presenting qualitative findings and provides practical examples. After reading this book, readers will be able to: Analyze qualitative data and present their findings Select an appropriate qualitative analysis tool Decide on the right qualitative coding and categorization strategies for their analysis Develop relationships among categories/themes Choose a suitable format for the presentation of the findings It is a great resource for qualitative research instructors and undergraduate and graduate students who want to gain skills in analyzing qualitative data or who plan to conduct a qualitative study. It is also useful for researchers and practitioners in the social and health sciences fields.
Introduces and gives examples of some interpretive techniques for analyzing qualitative data that derive from four theories: ethnomethodology, semiotics, dramaturgy and deconstruction.