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Religiously, God is the creator of everything seen and unseen; thus, one can ascribe to Him the names of His creation as well, at least in their primordial form. In the mentality of ancient Semitic peoples, naming a place or a person meant determining the role or fate of the named entity, as names were considered to be mysteriously connected with the reality they designated. Subsequently, God gave people the freedom to name persons, objects, and places. However, people carried out this act (precisely) in relation to the divinity, either by remaining devoted to the sacred or by growing estranged from it, an attitude that generated profane names. The sacred/profane dichotomy occurs in all the branches of onomastics, such as anthroponymy, toponymy, and ergonymy. It is circumscribed to complex and interdisciplinary analysis which does not rely on language sciences exclusively, but also on theology, ethnology, sociology, psychology, philosophy, anthropology, geography, history and other connected fields, as well as culture in general. Despite the contributors’ cultural diversity (29 researchers from 16 countries – England, Finland, Germany, Hungary, Italy, Japan, Jordan, Kenya, Nigeria, Poland, Romania, Russia, South Africa, Spain, U.S.A., and Zimbabwe – on four continents) and their adherence to different religions and faiths, the studies in Onomastics between Sacred and Profane share a common goal that consist of the analysis of names that reveal a person’s identity and behavior, or the existence, configuration and symbolic nature of a place or an object. One can state that names are tightly connected to the surrounding reality, be it profane or religious, in every geographical area and every historical period, and this phenomenon can still be observed today. The particularity of this book lies in the multicultural and multidisciplinary approach in theory and praxis.
Onomastics is an area of scholarly interest that has grown considerably in importance in recent years. Consequently, the 27th International Congress of Onomastic Sciences, held in 2021 in Kraków, Poland, gathered scholars from all over the world, active in all subfields of onomastic enquiry, as well as those exploring the areas bordering on other disciplines of the humanities. It thus became a venue for presenting state-of-the-art research in the study of proper names, proposing novel approaches and opening new vistas for future research. The present work is the third of the three volumes of conference proceedings that are the fruit of the congress. Being the most diverse thematically, it contains contributions on the general and applied aspects of onomastics, onymy in literature and other cultural texts, and chrematonyms. It ends with two reports. The volume comprises 30 individual articles, contributed by 35 scholars. The first section, devoted to general and applied onomastics, features texts concerned with ever-interesting questions relevant to all practitioners of the discipline: the essence of properhood, the meaning of proper names, and onomastic terminology. Scholars whose papers focused on applied onomastics were interested in problems occasioned by the translation of onyms, by their pronunciation in cross-cultural contact, and by the use of exonyms, drawing for exemplification on the Hungarian, German and Czech language material respectively. Literary onomastics in its broad definition constitutes by far the largest part of the volume. Contributors to this section represent diverse literatures, including Scottish, Russian, Polish, Czech and Nigerian. The scope and internal subdivisions of literary onomastics are discussed and the activities of the Italian Society for Literary Onomastics are presented. The name Dracula is analysed in depth, and so is the Old Prussian onym Patollo. Some researchers take a step into the wider realm of culture. Their attention is attracted by the names of spirits in the beliefs adhered to in Southwest China, by the proper names in a medieval Scottish document, by the onyms that personify hunger in Italian wartime epistolography, and by toponyms in video games. The third section deals with chrematonyms as diverse as names of railway locomotives in Britain, logonyms in Slovakia and perfume names in a Slovak online shop. The naming patterns of Chinese restaurants in Czechia are studied too, as well as the names of travel agencies in Germany, Ukraine and Poland. Finally, the reader is presented with two reports. One outlines new tendencies in Nordic socio-onomastics, while the other presents the new paradigm in the publication of “Onoma”, the journal of the ICOS. The book is a must not only for onomasticians, but also for researchers in related disciplines, ranging from history, via human geography or philosophy of language, to social studies. However, professionals active in naming will find it useful as well, since it provides a much-needed supranational perspective and enables cross-cultural comparisons.
This volume takes up rhetorical approaches to our primarily linguistic understanding of how names work, considering how theories of materiality in rhetoric enrich conceptions of the name as word or symbol and help explain the processes of name bestowal, accumulation, loss, and theft. Contributors theorize the formation, modification, and recontexualization of names as a result of technological and cultural change, and consider the ways in which naming influences identity and affects/grants power.
Names are very powerful and significant, especially in the African context. Across societies, there is a universal, albeit taken-for-granted fact that all human beings have names. Names Fashioned by Gender is a collection of essays on onomastics—a linguistics field of study focusing on the origin, form, history and use of proper names. The study of naming potentially provides significant evidence about the role of gender in the assimilation and/or enculturation processes as personal names evoke insight into the construction of gender and personhood in African societies. The book takes intellectual course from the idea that how names are viewed and used is heavily context-dependent and gendered. It demonstrates that personal names are narratives derived from different contexts within various cultures and circumstances subsequently imposing different identities on name bearers. Through persuasive essays, this book elucidates that naming is an activity that needs to be conducted cautiously because names tend to determine the destiny and character of an individual. Print editions not for sale in Sub-Saharan Africa.
Literary Onomastics surveys different methods of studying names in works of literature and offers representative works of literary onomastic analysis. Included in this volume are qualitative studies that examine select names as well as quantitative studies that examine entire systems of names. These studies of literary names straddle centuries, cross genres, and defy simple categorization. Leading and emerging scholars in this field provide insight into the namecraft of William Shakespeare, Philip Sidney, John Donne, Julia Alvarez, Ursula K. Le Guin, Zadie Smith, George R. R. Martin, and Britain's Rebel Writers. The theories and methods they employ are associated with cultural, linguistic, rhetorical, feminist, and ethnic studies. Collectively, these scholars demonstrate the many approaches available to the study of names and naming practices in literary works. Additionally, they consider how names function in a variety of genres and mediums, including poetry, novels, science fiction, and fantasy.
Across many social and commercial domains, governments regulate the official names used to identify individuals, groups, places, companies & products, and even diseases. This innovative volume investigates the relationship between names and the law, with its significant implications for identity (individual, familial, race, ethnicity, gender, species, brand & product industry, etc.) and status (social, scientific, economic, and political). I. M. Nick introduces the state of the art on this interdisciplinary topic3⁄4 providing a diachronic and synchronic view of onomastics and the law3⁄4 and expert contributors examine seminal Anglo-American legal cases to demonstrate how name polices relate to broader questions of power, privilege, and politics. Each chapter offers an overview of key issues in onomastics and language policy across multiple geo-cultural contexts, and applies the interdisciplinary insights to real-world policies. This book is a valuable resource for scholars of legal linguistics, forensic linguistics, onomastics, language policy, and cultural studies.
In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.
This edited book examines names and naming policies, trends and practices in a variety of multicultural contexts across America, Europe, Africa and Asia. In the first part of the book, the authors take theoretical and practical approaches to the study of names and naming in these settings, exploring legal, societal, political and other factors. In the second part of the book, the authors explore ways in which names mirror and contribute to the construction of identity in areas defined by multiculturalism. The book takes an interdisciplinary approach to onomastics, and it will be of interest to scholars working across a number of fields, including linguistics, sociology, anthropology, politics, geography, history, religion and cultural studies.
In this handbook, scholars from around the world offer an up-to-date account of the state of the art in different areas of onomastics, in a format that is both useful to specialists in related fields and accessible to the general reader. Since Ancient Greece, names have been regarded as central to the study of language, and this has continued to be a major theme of both philosophical and linguistic enquiry throughout the history of Western thought. The investigation of name origins is more recent, as is the study of names in literature. Relatively new is the study of names in society, which draws on techniques from sociolinguistics and has gradually been gathering momentum over the last few decades. The structure of this volume reflects the emergence of the main branches of name studies, in roughly chronological order. The first Part focuses on name theory and outlines key issues about the role of names in language, focusing on grammar, meaning, and discourse. Parts II and III deal with the study of place-names and personal names respectively, while Part IV outlines contrasting approaches to the study of names in literature, with case studies from different languages and time periods. Part V explores the field of socio-onomastics, with chapters relating to the names of people, places, and commercial products. Part VI then examines the interdisciplinary nature of name studies, before the concluding Part presents a selection of animate and inanimate referents ranging from aircraft to animals, and explains the naming strategies adopted for them.
This volume brings together a selection of papers in linguistics presented at the 13th edition of the Conference on British and American Studies. Structured into three chapters, the studies included here are illustrative for the different perspectives, methodologies, and research traditions in the investigation of language-related phenomena. The first chapter, “Language Change and Cross-Linguistic Analysis”, is mainly concerned with the external and internal catalysts for language change, and with a number of morphosyntactic and semantic particularities of Romanian, set in contrast with other languages. Aspects related to first or second language learning and language as an instrument of thought form the content of the second chapter, “Language Acquisition, Teaching and Processing”. The focus of the final chapter, “Pragmatics, Translation, and the Negotiation of Meaning”, is language as an instrument of power and (self-)communication.