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The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!
Protect your business and family against cyber attacks Cybersecurity is the protection against the unauthorized or criminal use of electronic data and the practice of ensuring the integrity, confidentiality, and availability of information. Being "cyber-secure" means that a person or organization has both protected itself against attacks by cyber criminals and other online scoundrels, and ensured that it has the ability to recover if it is attacked. If keeping your business or your family safe from cybersecurity threats is on your to-do list, Cybersecurity For Dummies will introduce you to the basics of becoming cyber-secure! You’ll learn what threats exist, and how to identify, protect against, detect, and respond to these threats, as well as how to recover if you have been breached! The who and why of cybersecurity threats Basic cybersecurity concepts What to do to be cyber-secure Cybersecurity careers What to think about to stay cybersecure in the future Now is the time to identify vulnerabilities that may make you a victim of cyber-crime — and to defend yourself before it is too late.
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A practical approach shows you how to ensure that visitors to your site are satisfied, kept happy, and return. You'll explore the various types of online communities and benefit from learning an assortment of tips and tools that will help you stand out above the competition, attract more visitors and gain the attention of potential advertisers and investors. Aims at providing community managers the information they need to get a handle on their online communities and make them successful Addresses the role of the community manager, the core community management tasks, and how to create an online community Highlights ways to build relationships within your community, evaluate return on investment, and handle and respond to criticism Offers advice for establishing policies and transparency and encouraging community interaction Online Community Management For Dummies is the ideal introductory guide for making sure that visitors to your site have a good experience and return for more.
Get great grades from a distance New to online academia and need someone to show you around? You're in the right place—and you're not alone! As more of everything goes online—fueled by tech trends as well as unexpected events like the COVID-19 crisis—it's no surprise that many of us are getting our educations there, too. Online Learning For Dummies is here to welcome you to the gigantic (and gigantically exciting!) virtual campus, and help you get settled in by providing an overview of the endless opportunities offered by distance learning, as well as offering practical advice to make sure you have the right equipment, mindset, and study techniques for success. In a step-by-step style, this friendly guide takes you from the process of determining what sort of online program is right for you, through applying and enrolling, to building the skills you'll need to succeed. You'll learn how to navigate the common features of the online learning classroom, explore the digital etiquette that will help you get the most out of your instructors and fellow students, and discover how to effectively and professionally present your work. You'll also find out how to develop good online study habits to help you avoid distraction, and how to set aside undisturbed time in between juggling the demands of work, family, and social life. Evaluate the latest courses and opportunities Make sure you have the correct hardware and software Develop your online study skills via best practices Avoid digital fatigue Regardless of age or experience, we can all do with a few pointers on how to get more from the vast array of educational opportunities offered online. This book has them all: Get reading, get online, and get the most from that education you've been dreaming about.
Mind your online P's and Q's with this expert digital manners guide Conducting yourself online can be challenging. It sometimes seems like the web and social media is tailor-made to cause upset and anger. But, with the right guide, anyone can learn how to be a beacon of civility and politeness online. In Digital Etiquette For Dummies, a team of online communication experts share their combined insights into improving your presence on social media, writing emails that exude positivity and clarity, behaving correctly in virtual meetings, and much more. You'll become a paragon of politeness as you learn to apply the timeless rules of etiquette to the unique environment of the web, social media, email, Zoom, and smartphones. In this book, you'll also: Learn near-universal etiquette rules for email, social media, cellphones, and more Discover ways to make sure that your polite attitude isn't being lost in the text-only context of a business email Avoid common social media pitfalls and digital faux pas that can trip up even the most careful communicators A great handbook for anyone who uses digital communication in business or in their personal life (so, pretty much everyone), Digital Etiquette For Dummies also belongs on the reading lists of those trying to improve their online interactions on social media.
Created especially for the Australian customer! Get things done, find the stuff you want online If you've been feeling left behind while the world went online, wait no longer! With this friendly guide to translate Internet jargon, you'll find joining the online revolution is easy and a whole lot of fun. Fully updated, The Internet For Dummies, 3rd Australian Edition, gets you up to speed on broadband, wireless connections, email, blogging, Google and staying safe on the Internet. Discover how to: Install and operate a Web browser Establish and use an email account Keep yourself and your kids safe online Shop, bank and pay bills with your PC Download and play music and videos
Make digital learning effortless with Canvas The potential of digital learning is limitless. But implementing it in the real-world can sometimes be a challenge, especially when you have to learn the ins and outs of a new platform. So, why not choose a learning management system (LMS) that actually makes your life, and the lives of your students, easier? In Canvas For Dummies, a team of expert digital educators walks you through every important aspect of the hugely popular Canvas LMS. Written specifically for busy teachers hoping to make the most of the tools at their disposal, the book offers step-by-step instructions to design, build, and integrate a fully functional Canvas environment. From creating your first classroom home page to taking advantage of Canvas modules, you’ll learn how to use the platform to engage your students and improve their learning. Full of practical guidance and useful tips, this “how-to” handbook helps you: Navigate the creation of a blended learning environment and take advantage of the benefits of both in-person and online learning Manage collaborative environments and leverage Canvas modules to deliver a superior learning experience Integrate your Canvas modules with pre-existing, in-person material to create an intuitive environment This book is an absolute necessity for any educator or parent hoping to improve student outcomes with the powerful tools included in the Canvas LMS.
Secure your CSSP certification CCSP is the world’s leading Cloud Security certification. It covers the advanced technical skills and knowledge to design, manage, and secure data, applications, and infrastructure in the cloud using best practices, policies, and procedures. If you’re a cloud security professional seeking your CSSP certification, this book is a perfect way to prepare for the exam. Covering in detail all six domains, the expert advice in this book gives you key information you'll need to pass the exam. In addition to the information covered on the exam, you'll get tips on setting up a study plan, tips for exam day, and access to an online test bank of questions. Key information for all six exam domains Test -taking and exam day tips and tricks Free online practice questions and flashcards Coverage of the core concepts From getting familiar with the core concepts to establishing a study plan, this book is all you need to hang your hat on that certification!
The easy way to build effective online surveys for your business, with three months of free service! By targeting select response groups, online surveys are a great way to help your business, group, or organization get valuable feedback quickly. But with over 40 vendors and hundreds of options available, where do you start? This friendly book walks you step by step through the process of creating, launching, and getting results from an online survey. You'll learn about the tools involved, what results to expect, how to build a compelling survey, tips for identifying the right audience, and how to analyze the results. Discover What a survey is and how to put one together Survey lingo and a sample survey to study How to develop questions and assemble them into an attractive, easy-to-use interface that encourages response Tips for identifying and contacting the respondents you want to hear from The steps involved in making a usable analysis of the results Pitfalls to avoid, things to check out before launching a survey, and best practices With the book, you'll also receive three months of free service from a top survey vendor to get you started.