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Invisible Search and Online Search Engines considers the use of search engines in contemporary everyday life and the challenges this poses for media and information literacy. Looking for mediated information is mostly done online and arbitrated by the various tools and devices that people carry with them on a daily basis. Because of this, search engines have a significant impact on the structure of our lives, and personal and public memories. Haider and Sundin consider what this means for society, whilst also uniting research on information retrieval with research on how people actually look for and encounter information. Search engines are now one of society’s key infrastructures for knowing and becoming informed. While their use is dispersed across myriads of social practices, where they have acquired close to naturalised positions, they are commercially and technically centralised. Arguing that search, searching, and search engines have become so widely used that we have stopped noticing them, Haider and Sundin consider what it means to be so reliant on this all-encompassing and increasingly invisible information infrastructure. Invisible Search and Online Search Engines is the first book to approach search and search engines from a perspective that combines insights from the technical expertise of information science research with a social science and humanities approach. As such, the book should be essential reading for academics, researchers, and students working on and studying information science, library and information science (LIS), media studies, journalism, digital cultures, and educational sciences.
Whether uncovering breaking stories, finding reliable background information, or finding the right contributors for stories and packages, there is now a wealth of information available to journalists online - but where to begin? In Search: Theory and Practice in Journalism Online, Murray Dick provides a practical and theoretical overview of the journalistic research potential in various online tools. Written by a leading expert in the field, the book offers experience-based guidance into online search for journalism. Key features: - Up-to-date coverage of advanced search, the 'invisible web', social media, multimedia and the verification of online material - A critical overview of theory in online ethics, verification, and use of social media in journalism online - Original research into search theory, privacy, trust and rights issues online - Student-friendly pedagogy based upon professional practice and informed by experts in online research Search: Theory and Practice in Journalism Online is essential reading for undergraduate students of digital journalism, online reporting and journalism studies.
Too many webpage owners feel that once they submit their page to a search engine they are guaranteed success. That is generally not the case. Simply submitting your web page to a search engine is not always enough to get any hits. Most web pages require search engine optimization to become truly successful. Search engine optimization (SEO) is the art and science of making web pages attractive to the search engines. The goal of search engine optimization is to have your website ranked in the top ten internet search hits that appear on the first page. Why is it important to be on the first page? It is important because the average internet user doesn't click on any of the sites listed on the second or third page. Out of sight, out of mind. One of our clients reported a two hundred and ten percent increase on her e-commerce sight when we redesigned her webpage for optimal search engine optimization.
Online searches help people find information on the internet. Search engines can help find anything from the weather forecast to an episode of a favorite TV show. With more and more devices performing searches, people can find the information they need anywhere. Includes glossary, websites, and bibliography for further reading.
This book provides a comprehensive, authoritative, and state-of-the-art discussion of fundamental legal issues in intermediary liability online, while also describing advancement in intermediary liability theory and identifying recent policy trends.
Online business, or e-commerce, has become the buzzword of the past year. The media and key influencers alike are talking about the potential of e-commerce but many Australian businesses have not reached their potential and those managing them don’t know how to go about it. One of the obstacles is the lack of affordable, local knowledge in the area. The assumption is that anyone with a website can appear on Google and be successful - but the reality is vastly different. Consultants will charge tens of thousands of dollars to give the same advice that is contained in this book, which includes an outline of the e-commerce opportunity, how to design and build an effective website, the best marketing and advertising strategies, logistics and payment solutions, utilising marketplaces and mobile commerce, and the key to outstanding online customer service. In this straightforward user-friendly guide, Todd Alexander, an author with 10 years’ experience as an e-commerce expert, provides the essential tools to get all types of businesses get online and make their websites successful and profitable.
Bridge the gap between research and practice with Introduction to Research: Understanding and Applying Multiple Strategies, 5th Edition. This easy-to-read edition covers all the major research design strategies: qualitative, quantitative, naturalistic, experimental-type, and mixed method. And with the text’s up-to-date research information and references, you will have a solid foundation from which to critique and understand research designs and their applications to healthcare and human service settings. Case examples provide real-life snapshots of what it is like to participate in different types of research processes, identify research dilemmas relevant to chapter subjects, and alert you to problems you might encounter. Authors make the topics more accessible, so research becomes more relevant - and topics come to life. Covers experimental-type, naturalistic, and mixed method design strategies to improve your ability to compare, contrast, and integrate different methods. Presents complex information clearly in a highly readable, and easy-to-understand, manner. Includes detailed discussions of qualitative and quantitative methodologies, a unique and balanced focus that makes this text more comprehensive than others in its field. NEW! Up-to-date research methods, strategies, and references, like digital sources, visual methods, and geographical analysis, give you the latest information on research in diverse areas of health and human services.
With internet penetration and speeds getting better by the day, more and more people are taking their life online. Even though the most notable adoption of the internet could be on the social media and general blogging world, there is a raising juggernaut in online shopping. As online transaction channels become more secure, merchants are leveraging this opportunity to bring goods and sometimes services to consumers who are not willing to walk around looking for a physical store. While this online retail business has been around for a while, a more lucrative option that works on the arbitrage concept lurks behind the normal retail business. Arbitrage, in its simplest form, is all about buying goods at a cheaper market and selling them at a more expensive market. With the internet making things so simple, you could implement the concept of online arbitrage and make profits off goods that need not be in your warehouse in the first place.