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“This book clearly explains why Investor Relations is now a highly regarded career choice and demonstrates its value to companies and the investment community.”—Helen Parris, Director of Investor Relations, G4S plc “This book is an essential read for Investor Relations profes-sionals, business managers, and anyone interested in corporate relations.”—William Sun, Deputy Director of the Centre for Governance, Leadership and Global Responsibility, Leeds Business School The expectations on UK listed companies continue to grow with the expansion of the regulatory framework and an increase in public scrutiny. The investment community continues to demand access to management, regular and meaningful communication, and an understanding of a firm’s position relative to its competitors. It falls increas-ingly to the Investor Relations (IR) function to help compa-nies and their management meet the rigorous demands of the equity markets and an evolving set of tools, technolo-gies, legal and governance frameworks. Digital channels present great but underutilised poten-tial to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, exible and regula-tion-compliant methods of disclosing corporate informa-tion to investors, analysts and other relevant parties in the investment evaluation and decision making process.
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
- Do you want to achieve your Online Marketing goals and profit margins this year? - Do you struggle to find the time, money and expertise required for success in online marketing? - Have you ever wanted to commence trading on the stock market but weren't sure where to start? If so, then keep reading! Welcome to "A Bundle of 2 Books: FUTURES TRADING". Online marketing is a very important business support tool used by companies and marketing experts around the world. A strong virtual presence is very important for every society in the 21st century. In this bundle, you will find strategies in this book bundle that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits. This book, you'll master how to use technical analysis the right way so you can easily make a good profit from your trade by just buying low and selling high. The book is excellent for beginners, but even seasoned Marketers will most definitely find lots of useful tips and tricks in this book! This book enables every person to invest their money in the right place This bundle contains a complete step by step guide to investment in stock market. In this bundle, you find all the information needed to grow your business through investment. This bundle helps you to identify the terminologies used in the stock market, how to find out the wrong person and through tips and techniques how you will get save from them Bundle consists of the following: Book 1: INTRODUCTION TO ONLINE MARKETING Everything You Need to Know About Online Marketing - Discover a number of ways to market your business online. - What is online marketing and what are the channels - Reach your audience everywhere they hang out online - Implement a simple online marketing plan that works Book 2: INVESTING FOR BEGINNERS Learn Our Step-by-Step Process to Find, Analyze, and Value Stocks and Invest with Absolute Confidence - Understand the meaning of investment - Learn the investments objectives and investment process - Learn the types of investment - Learn how to invest in winning stocks & get paid dividends monthly Interested? Then Scroll up, Click on "Buy now with 1- Click", and Get Your Copy Now! Copyright: (c) 2020 by Henry Prince, All rights reserved.
How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world that's moved rapidly from fact-to-face meetings and events to online contact, the way funds are marketed has changed forever. In this book, Paul Das uses his 20+ years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques to reach prospects and clients more effectively than ever before. Covering data collection and analysis, email marketing, social media, copywriting skills, the psychology of persuasion - and lots more - this book is required reading for anyone in the fund marketing sector.
Do you want to achieve your Online Marketing goals and profit margins this year? Do you struggle to find the time, money and expertise required for success in online marketing? Have you ever wanted to commence trading on the stock market but weren't sure where to start? If so, then keep reading! Welcome to "A Bundle of 2 Books: FUTURES TRADING". Online marketing is a very important business support tool used by companies and marketing experts around the world. A strong virtual presence is very important for every society in the 21st century. In this bundle, you will find strategies in this book bundle that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits. This book, you'll master how to use technical analysis the right way so you can easily make a good profit from your trade by just buying low and selling high. The book is excellent for beginners, but even seasoned Marketers will most definitely find lots of useful tips and tricks in this book! This book enables every person to invest their money in the right place This bundle contains a complete step by step guide to investment in stock market. In this bundle, you find all the information needed to grow your business through investment. This bundle helps you to identify the terminologies used in the stock market, how to find out the wrong person and through tips and techniques how you will get save from them Bundle consists of the following: Book 1: INTRODUCTION TO ONLINE MARKETING Everything You Need to Know About Online Marketing Discover a number of ways to market your business online. What is online marketing and what are the channels Reach your audience everywhere they hang out online Implement a simple online marketing plan that works Book 2: INVESTING FOR BEGINNERS Learn Our Step-by-Step Process to Find, Analyze, and Value Stocks and Invest with Absolute Confidence Understand the meaning of investment Learn the investments objectives and investment process Learn the types of investment Learn how to invest in winning stocks & get paid dividends monthly Interested? Then Scroll up, Click on "Buy now with 1-Click", and Get Your Copy Now! Copyright: © 2020 by Henry Prince, All rights reserved.
THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
Diploma Thesis from the year 2001 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,1 (B), Leipzig University of Applied Sciences (Marketing Management), language: English, abstract: The declining stock markets in 2000 and 2001 have made it more difficult for entrepreneurs to obtain the financing for new ventures and have had an impact on existing relationships between young companies and their investors. Investor relationship marketing addressing the specific and varying requirements of investors is crucial as professional investors in particular apply stringent criteria for investments and as it is becoming increasingly difficult for start-ups to raise funds . Entrepreneurs face significant difficulties when acquiring capital for a start-up . Having at their disposal a variety of potential sources founders sometimes fail to chose the optimal alternative. This can impose considerable limitations on growth and development potential, increase the susceptibility to crises and threaten the very existence of the company . Professional management of relationships to potential and actual investors ought to be one of the main focuses of entrepreneurs’ attention as inappropriate financing has been identified as the most frequent reason for the failure of new ventures . Entrepreneurial activities considerably influence the growth of an economy and have a positive effect on prosperity . In the Federal Republic of Germany (FRG) small and medium-sized enterprises (SME), which most new ventures are , account for more than half of the gross value added of all businesses and for over two thirds of all jobs . SMEs are not only essential for labour markets. Because they can react faster and more flexibly to changing market situations they contribute to an economy’s ability to compete internationally. Since only a limited number of them survives – in Germany approximately 50% of new companies fail within the first five years – an economy must dispose of a sufficiently large base of young and growing ventures . A systematic investor relationship marketing for these ventures is essential for their survival and prosperity, because they help them to acquire the capital for sustaining loss-incurring periods and consolidating their operations. Investor relationship marketing for start-ups is particularly important because the investment can be a prerequisite for the establishment of the venture and ultimately a determinant for an economy’s base of new ventures.
Academic Paper from the year 2023 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: DOCTOR OF BUSINESS ADMINISTRATION, language: English, abstract: This essay evaluates investment in online marketing, its impact on influencing consumer decisions and suggests ways in which a start – up company can exploit social media to market their products or services. The outline of paragraphs in this essay starts with an overview of the topic, definition of key terms, evaluation of investment in online marketing, the impact of online marketing, social media benefits and choices, risks of social media marketing and conclusion. The revolution of online marketing and the innovation of faster communication channels continue to present opportunities for start-ups to quickly reach out, attract and retain customers. This essay evaluates investment in online marketing, its impact on influencing consumer decisions and suggests ways in which a start – up company can exploit social media to market their products or services. As the business World is becoming more and more digitized, capacities to adapt to new advancements has become a challenging reality to businesses. For a business to develop and grow, it must be able to mobilize reasonable customers. Mobilizing customers using online marketing and social media channels requires investment in operating systems. Further, Li emphasized the need for investment in order to enhance the business capacity to utilize social media. Often, businesses get challenged when additional investment is required, especially start ups. Improved business performance is highly desirable.
Do you want to know how to make money online from home? Are you ready to take your business to the next level and succeed as an entrepreneur in today's digital age? Look no further than "The Secret Method of Digital Marketing and Sales for Entrepreneurs: The Business Strategy Handbook for Successful Entrepreneurship Today Without a big Budget." This comprehensive guide is packed with valuable tips, tricks, and strategies for mastering digital marketing and sales without breaking the bank. Inside, you'll find: Proven methods for reaching and engaging your target audience online Strategies for increasing website traffic and converting visitors into customers The key to making your marketing investment profitable. Stories with which you will understand and internalize the essence of the method in a pleasant way. This is not another boring book that you will abandon after reading a couple of pages. This e-book will help you to: Increase your online visibility Achieve more sales with less budget Understand how to use digital marketing tools Get actionable steps to boost your business Learn how to create a profitable marketing strategy Don't wait any longer to take your business to the next level. Get "The Secret Method of Digital Marketing and Sales for Entrepreneurs: The Business Strategy Handbook for Successful Entrepreneurship Today Without a big Budget" today and start seeing real results!