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Readers will fall for a side of Italy rarely seen with the just-turned-forty Peter Moore rattling around the country on the back of an ageing Vespa scooter — like himself, a little rough around the edges, and a bit slow in the mornings perhaps, but basically still OK.
When it was first introduced in 1949, the Vespa scooter was an entirely new type of vehicle, the result of a flash of inspiration followed by innovative engineering and astute marketing. The author tells the story of this remarkable two-wheeler, from its Italian origins through 40 years of development, with anecdotes about the machines and the colourful characters involved with them.
Auto a due ruote del primo dopoguerra, bandiera della rivoluzione giovanile, acclamato simbolo di stile in equilibrio sulla tradizione. La Vespa è qualcosa di più che lo scooter più venduto nel mondo, o un significativo simbolo del design italiano: è un irripetibile fenomeno di costume che accompagna la nascita del Paese dal 1946 ad oggi. La storia di questo magico "tappeto volante" in Italia e nel mondo e l'esame dettagliato di numerosi modelli sono accompagnati da splendide fotografie originali. Edizione in lingua inglese.
Now a venerable icon of Italian style, the internationally known quintessential scooter - the Vespa - was once a two-wheeled revolution, offering mobility to everyone. Today it has come to symbolize scootering status, style, and freedom. As Vespa reaches its 60s without showing a wrinkle, this book celebrates its decades of incomparable spirit. In glowing images and words, the book shows Vespa in its many guises—as the two-wheeled vehicle of the post-war economic boom; as the symbol of the forward-charging ideas of the 1960s; appearing in romantic films such as Roman Holiday; and promoted in delirious ads that claimed, “Whoever Vespas, eats apples.” Decades of period ads and famous calendars are included, as well as technical and production information on every model ever built, including rare prototypes and variants. Each model is detailed in over 30 categories, from engine specs to production facts. Filled with stunning color photos and illustrations, the book is itself a stylish tribute to the iconic vehicle it celebrates. Author Giorgio Sarti knows Vespa, and this book is a thorough and thoroughly enchanting tribute to the scooter as it has sped through history, meaning something new to each generation, and in the process making its unique mode of personal transport synonymous with freedom. Officially licensed and includes a foreword from Piaggio Group President Roberto Colaninno.
Since hitting the road in 1946, eighteen million Vespa motor scooters have buzzed the Earth. Vespa's success lies in the uniqueness of its design -- in the unmistakable sheet metal skin that, over the span of decades, has defined the concept of "motor scooter." The Life Vespa celebrates all aspects of the scooters and the thriving culture that surrounds them. Since Vespa is affordable and in high-style, the life Vespa encompasses all walks of life, from street urchins to celebrities like Audrey Hepburn, John Wayne, and Brad Pitt. Part of Motorbooks’ “Life” series, The Life Vespa melds machine and culture to immerse you in la bella vita.
April 1946 was the debut date of the revolutionary little two-wheel vehicle, which, as well as leaving an indelible mark on the history of transport, became a real cultural phenomenon to successive generations. Simple and elegant, practical and comfortable, these are some of the characteristics that have ensured the popular scooter an unrepeatable success, with 35,000 of them built in 1949 alone. Sixty-five years after its birth, the Vespa, of which over 17 million have been produced, has affirmed itself throughout the world. This book covers the fascinating epic of the Vespa, from its debut to the present day, through hundreds of pictures and invaluable documents of its various epochs.
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Despite the symbolic capital and the global commercial success of the Vespa scooter, there is no academic book dealing with its history, only literature produced by the company itself or by scooter enthusiasts. The origins of the Vespa are shrouded in mist, entrusted more to myth than to historical truth. Based on lengthy research carried out in Piaggio’s historical archives and on an interdisciplinary approach, this volume aims to fill this gap. It shows how the Vespa took techniques from the most advanced aeronautical industries in the world, adapting and hybridizing them in an original way, and how the company disseminated its models in the transnational social space.
The Scooter Bible is an entertaining, colorful, and authoritative history of the little motorbikes that could. Beginning with the first motor scooter in 1902, Eric Dregni is your guide to everything from the postwar American scooter boom to the golden age of Italian and European scooters, the rise of Mod scooter culture in England . . . right up to modern electric scooters. Today, nostalgia for vintage Vespas, Piaggios, Cushmans, Lambrettas, and other top brands drive a new thirst for retro-inspired scooters in showrooms around the world. This revised and updated edition of The Scooter Bible brings the story up to date with the drive for zero emissions via electric vehicles. Throughout, author Eric Dregni offers you a wealth of imagery: historic black-and-white photos, evocative period advertisements, manufacturer photos, and more—over 500 images! Along the way, he also shows you scooter evolution, changing technologies, and scooter appearances in popular culture. And as the most comprehensive scooter book ever, The Scooter Bible also includes the world’s most exhaustive encyclopedia of scooter brands, from Puddlejumper to Piaggio, Ducati to Doodlebug, and Zündapp Bella to Genuine Stella. The Scooter Bible is all you need before kick-starting your scooter engine to life and praying for ever more speed. Indeed, scooters are mechanical marvels on two wheels. Streamlined spuds. Mutant oddballs of Jet Age styling gone berserk. Innovative inventions shoehorned like sardines into miniaturized monocoque bodies. Engineering and styling enigmas (the stranger the better). They are the weird and the wonderful. And they are all here in The Scooter Bible.