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An exploration of how the Olympics are organised in response to risk. This book looks at the tension between the riskiness of mega-events, attributable to their scale and complexities, and the societal, political and organisational pressures that exist for safety, security and management of risk – leading to changes in how the Games are governed.
An exploration of how the Olympics are organised in response to risk. This book looks at the tension between the riskiness of mega-events, attributable to their scale and complexities, and the societal, political and organisational pressures that exist for safety, security and management of risk – leading to changes in how the Games are governed.
Hosting the Olympic Games: Uncertainty, Debates and Controversy provides a broad and comprehensive analysis of past Olympic and Paralympic events, shedding critical light on the future of the Games with a specific look at the upcoming Paris 2024 Olympics. It draws attention to the debates and paradox that hosting the Games presents for the contemporary city. Employing a range of interdisciplinary theoretical and methodological approaches, individual chapters highlight the various controversies of the Games throughout the bidding process, the event itself and its aftermath. Social Science-based chapters place strong emphasis on the vital importance of sustainable strategy for contemporary host cities. Along with environmental concerns whether atmospheric, microbiological or otherwise, many other requirements, costs and risks involving security and public expenditure among others are explored throughout the book. Including a variety of international and comparative case studies from a range of contributing academics, this will be essential reading for students and researchers in the field of Event studies as well as various disciplines including Tourism, Heritage studies and Urban and Environmental studies.
Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Beijing will host the 2022 Olympic Winter Games after the Summer Olympics in 2008. It is the first Winter Olympics for Beijing and the second capital city to host Olympic Games. The success of the Summer Olympics and expectations for the Winter Olympics will place higher demands to Beijing. Prevention and control to secure society will be the key to the success of the Games. Therefore, in order to ensure the social stability of political and economic center in China during Winter Olympic Games and the successful hosting, this study is trying to employ systematic reviews of past research literatures, summarize risk factors that might cause social problems during the Beijing Olympic Winter Games, classify, and then screen them. Finally it also puts forward corresponding prevention and control suggestions.
The authors reviewed the occurrence of outbreaks at past Olympics and discuss the threat of the COVID-19 pandemic at the Tokyo Games.
As major sporting events become increasingly digitized, sports officials are increasingly concerned about cybersecurity. From scoring and judging systems to retail transactions and the home viewer experience, many aspects of major sporting events are incorporating new forms of internet connectivity. Along with such new technology comes great opportunity – but also great risk. This report is the first to systematically review the cybersecurity risks posed by digital technologies that are being incorporated into major sporting events. Using the Olympic Games as a case study, it lays out a framework for evaluating potential risks posed by digital technologies in sports, and highlights new possible threats that will arise as these technologies are deployed.
Understanding the cybersecurity threat landscape is critical to mitigating threats, apportioning limited resources, and hosting a resilient, safe, and secure Olympic Games. To support the security goals of Tokyo 2020, this report characterizes the cybersecurity threats that are likely to pose a risk to the games, visualizes a threat actor typology, and presents a series of policy options to guide cybersecurity planning.
The book aims to outline the progress, problems and challenges of delivering a safe and secure Olympics in the context of the contemporary serious and enduring terrorist threat. The enormous media profile and symbolic significance of the Olympic Games, the history of terrorists aiming to use such high-profile events to advance their cause, and Al Qaeda's aim to cause mass casualties, all have major implications for the security of London 2012. Drawing on contributions from leading academics and practitioners in the field the book will assess the current terrorist threat, particularly focusing on terrorist targeting and how the Olympics might feature in this, before addressing particular response themes such as transport security, the role of surveillance, resilient designing of Olympic sites, the role of private security, and the challenge of inter-agency coordination. The book will conclude by providing an assessment of the legacy of Olympic security to date and will discuss the anticipated issues and dilemmas of the future. This book will be of interest to students of terrorism studies, security studies, counter-terrorism and sports studies.
This comprehensive new volume in the Encyclopaedia of SportsMedicine series, published under the auspices of the InternationalOlympic Committee, delivers an up-to-date, state of the artpresentation of the medical conditions that athletes may sufferfrom during training and competition. Presented in a clear style and format, The Olympic Textbookof Medicine in Sport, covers not only the basic approach totraining, monitoring training and the clinical implications ofexcessive training, but also deals with all the major systems inthe body, and focuses on medical conditions that athletes maysuffer from in each system. Medical conditions in athletes withdisabilities, genetics and exercise and emergency sports medicineare also uniquely examined. The Olympic Textbook of Medicine in Sport draws on theexpertise of an international collection of contributors who arerecognized as leaders in their respective fields. The systematic approach followed in the book will make itinvaluable to all medical doctors and other health personnel whoserve athletes and sports teams. Sports practitioners are providedwith a clinical approach to the prevention, diagnosis and treatmentof common and less common medical problems encountered by athletes.This volume should be kept close at hand for frequentconsultation.