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This is the first academic text to explore TV sports media's output from this 'behind the scenes' perspective including the first scholarly interviews with the influential US broadcasters and producers and sports media professionals.
Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any other sporting event, and through the production of breathtaking spectacles and absorbing stories, NBC’s Olympic telecasts have huge power and potential to shape viewer perceptions. Billings’s unique text examines the production, content, and potential effects of NBC’s Olympic telecasts. Interviews with key NBC Olympic producers and sportscasters (including NBC Universal Sports and Olympics President Dick Ebersol and primetime anchor Bob Costas) outline the inner workings of the NBC Olympic machine; content analyses from ten years of Olympic telecasts (1996-2006) examine the portrayal of nationality, gender, and ethnicity within NBC’s telecast; and survey analyses interrogate the extent to which NBC’s storytelling process affects viewer beliefs about identity issues. This mixed-method approach offers valuable insights into what Billings portrays as "the biggest show on television".
This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption of Olympic media in its plethora of dimensions. The book gleans insight from past Olympic media analyses, but focuses on the role media played within the 2012 London Summer Olympics. Using a variety of methodologies, the book underscores how the Olympic Games are more than just a sporting event but should be understood a vast mosaic of images and events that shape public understandings of nations, society, and the values that undergird such renderings. This book was published as a special section in Mass Communication & Society.
This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualization, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.
For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and unabashedly compete for lucrative commercial endorsements. Matthew P. Llewellyn and John Gleaves analyze how this astonishing transformation took place. Drawing on Olympic archives and a wealth of research across media, the authors examine how an elite--white, wealthy, often Anglo-Saxon--controlled and shaped an enormously powerful myth of amateurism. The myth assumed an air of naturalness that made it seem unassailable and, not incidentally, served those in power. Llewellyn and Gleaves trace professionalism's inroads into the Olympics from tragic figures like Jim Thorpe through the shamateur era of under-the-table cash and state-supported athletes. As they show, the increasing acceptability of professionals went hand-in-hand with the Games becoming a for-profit international spectacle. Yet the myth of amateurism's purity remained a potent force, influencing how people around the globe imagined and understood sport. Timely and vivid with details, The Rise and Fall of Olympic Amateurism is the first book-length examination of the movement's foundational ideal.
This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary social science approach. This revised edition contains much new data relating to the Sydney 2000 Games and their aftermath; and preparations for Athens 2004 and Beijing 2008 Games. The book is broad-ranging and independent in its coverage, and includes the use of drugs, sex testing, accusations of power abuse among members of the IOC, the Games as a stage for political protest, media-related controversies, economic costs and benefits of the Games and historical conflicts between organizers and host communities.
Analysis from the perspective of those adversely affected by the social, economic, political, and environmental impacts of hosting an Olympic Games.
The “intensively reported and fluidly written” true-crime account of the heroic security guard accused of the 1996 Centennial Olympic Park bombing (Wall Street Journal). On July 27, 1996, security guard Richard Jewell spotted a suspicious bag in Atlanta’s Centennial Olympic Park, the town square of the 1996 Summer Games. Inside was a bomb, the largest of its kind in FBI and ATF history. The bomb detonated amid a crowd of fifty thousand people. But thanks to Jewell, it only wounded 111 and killed two, not the untold scores who would have otherwise died. Yet seventy-two hours later, the FBI turned Jewell from a national hero into their main suspect. The decision not only changed Jewell’s life, it let the true bomber roam free to strike again. Today, most of what we remember of this tragedy is wrong. In a triumph of investigative journalism, former U.S. Attorney Kent Alexander and reporter Kevin Salwen reconstruct events before, during, and after the bombing. Drawn from law enforcement evidence and the extensive personal records of key players—including Richard himself—The Suspect, is a gripping story of domestic terrorism and an innocent man’s fight to clear his name.
It remains one of the most memorable moments in modern Olympic history. At the 1984 summer games in Los Angeles, a raucous crowd of ninety thousand saw their favorite in the women's 3,000-meter race, Mary Decker, go down. An audience of two billion around the world witnessed the mishap and listened to the instantaneous accusations against the suspected culprit, Zola Budd. Just seventeen, the South African Budd had already been the target of a vicious and vocal campaign by the antiapartheid lobby after she transferred to the British team in order to compete at the games. Decker, at twenty-six, was America's golden girl, ready to overcome years of bad luck and injuries to rightfully take the Olympic gold for which she had waited so long. With three laps to go, Decker and Budd's feet became tangled. Decker went down and didn't get up, wailing in primal agony as her gold medal hopes vanished. Decker's stumbles continued in the race's aftermath when she refused Budd's apology and race officials found her, not Budd, at fault for the collision. Although both women found success after the Olympics, neither could escape the long shadow of the infamous event that forever changed both of their lives and defines them in popular culture to this day. Olympic Collision follows Decker and Budd through their lives and careers, telling the story behind the controversy; the account that emerges is certain to revise the view Americans, in particular, have held since that fateful day in Los Angeles more than thirty years ago. Olympic Collision relives one of the most famous incidents in Olympic history, its legacy, and what has happened to both athletes since.
This new student textbook explores the history and meaning of the modern Olympic Games, providing a comprehensive overview of 'Olympism' from the Ancient Greeks origins through to the beginnings of the International Olympic Committee.