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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public′s civic engagement, agenda priorities, and party preferences.
The process of getting a record deal can be long and frustrating. Five years is the average amount of time between the moment a band or musician decides they are ready for one until they actually get a contract. And it can take longer; bands who seem to be “overnight sensations” have often been playing together and making demos for seven to ten years. Having a good understanding of where you’re going and exactly what you are pursuing may make some of the inevitable setbacks less discouraging. With perseverance and the knowledge you will gain from playing the game long enough, you can greatly improve the odds of getting signed.
Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
In Always On, Naomi S. Baron reveals that online and mobile technologies--including instant messaging, cell phones, multitasking, Facebook, blogs, and wikis--are profoundly influencing how we read and write, speak and listen, but not in the ways we might suppose. Baron draws on a decade of research to provide an eye-opening look at language in an online and mobile world. She reveals for instance that email, IM, and text messaging have had surprisingly little impact on student writing. Electronic media has magnified the laid-back "whatever" attitude toward formal writing that young people everywhere have embraced, but it is not a cause of it. A more troubling trend, according to Baron, is the myriad ways in which we block incoming IMs, camouflage ourselves on Facebook, and use ring tones or caller ID to screen incoming calls on our mobile phones. Our ability to decide who to talk to, she argues, is likely to be among the most lasting influences that information technology has upon the ways we communicate with one another. Moreover, as more and more people are "always on" one technology or another--whether communicating, working, or just surfing the web or playing games--we have to ask what kind of people do we become, as individuals and as family members or friends, if the relationships we form must increasingly compete for our attention with digital media? Our 300-year-old written culture is on the verge of redefinition, Baron notes. It's up to us to determine how and when we use language technologies, and to weigh the personal and social benefits--and costs--of being "always on." This engaging and lucidly-crafted book gives us the tools for taking on these challenges.
TRB Special Report 301: Air Traffic Controller Staffing in the En Route Domain: A Review of the Federal Aviation Administration's Task Load Model examines the structure, empirical basis, and validation methods of a Federal Aviation Administration model that estimates the time controllers spend performing tasks when handling en route traffic. The model's task load output is being used to inform workforce planning. The committee that developed the report concluded that the model is superior to past models because it takes into account traffic complexity when estimating task load. However, the report recommends that more operational and experimental data on task performance be obtained to establish and validate many key model assumptions, relationships, and parameters.
Brilliant, full-color guide to all things iPad - updated for iOS 6! Apple's amazing iPad continues to get better and better, and iOS 6 brings even more incredible features to the incredible iPad. If you want to get the very most out of your iPad, this is the book for you. Mac experts and veteran For Dummies authors Edward Baig and Bob "Dr. Mac" LeVitus guide you through the iPad basics before moving on to the latest features including Siri, Passbook, Facebook integration, a brand new Maps app, and enhancements to your favorite features like FaceTime, Safari, Mail, Photos, and so much more. Covers the iPad with Retina Display, iPad 2, and iOS 6 Gets you up to speed on the multitouch interface, setting up your e-mail account, getting connected, filling your iPad with amazing apps and cool content, and more Shows you how to do tons of stuff, including how to order around your Siri virtual personal assistant, make video calls with FaceTime, unveil the iPod in your iPad, curl up with a good iBook, and get organized with Reminders Includes tips on protecting your information, troubleshooting, connecting wirelessly, adding contacts, and using your iPad as a personal hotspot From the bread-and-butter basics to the very coolest of features, iPad For Dummies, 5th Edition will make you wonder how you ever lived without your iPad.
With the iOS 8.1 software and the new iPhone 6 and 6 Plus, Apple has taken its flagship products into new realms of power and beauty. The modern iPhone comes with everything—camera, music player, Internet, flashlight—except a printed manual. Fortunately, David Pogue is back with this expanded edition of his witty, full-color guide: the world’s most popular iPhone book. The iPhone 6 and 6 Plus. This book unearths all the secrets of the newest iPhones. Bigger screens, faster chips, astonishing cameras, WiFi calling, Apple Pay, crazy thin. The iOS 8.1 software. Older iPhone models gain predictive typing, iCloud Drive, Family Sharing, "Hey Siri," the Health app, and about 195 more new features. It’s all here, in these pages. The apps. That catalog of 1.3 million add-on programs makes the iPhone’s phone features almost secondary. Now you’ll know how to find, exploit, and troubleshoot those apps. The iPhone may be the world’s coolest computer, but it’s still a computer, with all of a computer’s complexities. iPhone: The Missing Manual is a funny, gorgeously illustrated guide to the tips, shortcuts, and workarounds that will turn you, too, into an iPhone master.
Acoustic and MIDI Orchestration for the Contemporary Composer, Second Edition provides effective explanations and illustrations to teach you how to integrate traditional approaches to orchestration with the use of the modern sequencing techniques and tools available to today’s composer. By covering both approaches, Pejrolo and DeRosa offer a comprehensive and multifaceted learning experience that will develop your orchestration and sequencing skills and enhance your final productions. A leading manual on its subject, the second edition allows experienced composers and producers to be exposed to sequencing techniques applied to traditional writing and arranging styles. The book continues to provide a comprehensive and solid learning experience and has been fully revised to include the latest tools and techniques. The new edition has been updated to include: A new chapter on cover writing and sequencing for vocal ensembles Coverage of writing for different ensemble sizes A new final chapter on writing and production techniques for mixed contemporary ensembles. All new techniques, tools, and sound libraries available to today’s composer. A companion website (www.routledge.com/cw/pejrolo) includes a wide selection of audio examples, templates, sounds, and videos showcasing operational processes, allows you the opportunity to listen to the techniques discussed within the book.
The MIDI Manual is a complete reference on MIDI, written by a well-respected sound engineer and author. This best-selling guide provides a clear explanation of what MIDI is, how to use electronic instruments and an explanation of sequencers and how to use them. You will learn how to set up an efficient MIDI system and how to get the best out of your music. The MIDI Manual is packed full of useful tips and practical examples on sequencing and mixing techniques. It also covers editors/librarians, working with a score, MIDI in mass media and multimedia and synchronisation. The MIDI spec is set out in detail along with the helpful guidelines on using the implementation chart. Illustrated throughout with helpful photos and screengrabs, this is the most readable and clear book on MIDI available.
This best-selling book introduces you to the principles of sound, perception, audio technology and systems. Whilst offering vital reading for audio students and trainee engineers, this guide is ideal for anyone concerned with audio, sound and recording, beginners and professionals alike. Comprehensive and easy to understand, this fifth edition is bang up to date, with expanded information on digital audio principles, systems and applications, as well as an extensively updated chapter on MIDI and synthetic audio control.