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On April 23, 1943, the seventy-man crew of the USS Grenadier scrambled to save their submarine—and themselves—after a Japanese aerial torpedo sent it crashing to the ocean floor. Miraculously, the men were able to bring the sub back to the surface, only to be captured by the Japanese. No Ordinary Joes tells the harrowing story of four of the Grenadier’s crew: Bob Palmer of Medford, Oregon; Chuck Vervalin of Dundee, New York; Tim McCoy of Dallas, Texas; and Gordy Cox of Yakima, Washington. All were enlistees from families that struggled through the Great Depression. The lure of service and duty to country were not their primary motivations—they were more compelled by the promise of a job that provided “three hots and a cot” and a steady paycheck. On the day they were captured, all four were still teenagers. Together, the men faced unimaginable brutality at the hands of their captors in a prisoner of war camp. With no training in how to respond in the face of relentless interrogations and with less than a cup of rice per day for sustenance, each man created his own strategy for survival. When the liberation finally came, all four anticipated a triumphant homecoming to waiting families, loved ones, and wives, but instead were forced to find a new kind of strength as they struggled to resume their lives in a world that had given them up for dead, and with the aftershocks of an experience that haunted and colored the rest of their days. Author Larry Colton brings the lives of these four “ordinary” heroes into brilliant focus. Theirs is a story of tragedy and courage, romance and war, loss and endurance, failure and redemption. With a scope both panoramic and disarmingly intimate, No Ordinary Joes is a powerful look at the atrocities of war, the reality of its aftermath, and the restorative power of love.
Documents the stories of four World War II prisoners of war who were tortured by their Japanese captors, describing the events that led to their imprisonment, the brutal conditions that forged their deep bond and their considerable struggles to re-acclimate to civilian life.
Build an iconic shopping experience that your customers love—and a work environment that your employees love being a part of—using this blueprint from Trader Joe’s visionary founder, Joe Coulombe. Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot. Joe Coulombe founded what would become Trader Joe’s in the late 1960s and helped shape it into the beloved, quirky food chain it is today. Realizing early on that he could not compete and win by playing the same game his bigger competitors were playing, he decided to build a store for educated people of somewhat modest means. He brought in unusual products from around the world and promoted them in the Fearless Flyer, providing customers with background on how they were sourced and their nutritional value. He also gave the stores a tiki theme to reinforce the exotic trader ship concept with employees wearing Hawaiian shirts. In this way, Joe laid down a blueprint for other business owners to follow to build their own unique shopping experience that customers love, and a work environment that employees love being a part of. In Becoming Trader Joe, Joe shares the lessons he learned by challenging the status quo and rethinking the way a business operates. He shows readers of all types: How moving from a pure analytical approach to a more creative, problem-solving approach can drive innovation. How finding an affluent niche of passionate customers can be a better strategy than competing on price and volume. How questioning all aspects of the way you do business leads to powerful results. How to build a business around your values and identity.
Joe Pitt’s life sucks. He hasn’t had a case or a job in God knows how long and his stashes are running on empty. What stashes? The only ones that count to a guy like Joe: blood and money. The money he uses to buy blood; the blood he drinks. Hey, buddy, it’s that or your neck—you want to choose? The only way to lay his hands on both is to take a gig with the local Vampyre Clan. See, something new is on the streets, a new high, a high so strong it can send a Vampyre spazzing through Joe’s local watering hole. Till Joe sends him through a plate-glass window, that is. So it’s time for Joe to gut up and swallow that pride and follow the leads wherever they go. It won’ t be long before he’s slapping stoolies, getting sapped, and being taken for a ride above 110th Street. Someone’s pulling Joe’s strings, and now he’s riding the A train, looking to find who it is. He’s gonna cut them when he finds them—the strings and the hands that hold them.
A celebration of the nuttiness and obsessives in all of us, RecordSetter is the new world record– setting phenomenon, a website that believes everyone can be the world’s best at something—and where 80,000 people a month come to prove it, or just enjoy watching. Corey Henderson and Dan Rollman, the creators of RecordSetter, are two entrepreneurs obsessed by world records who appear regularly on Late Night with Jimmy Fallon and host events in cities around the country. The RecordSetter Book of World Records captures all the exuberance, energy, and quirky good humor of the records and record-setters. Here are more than 300 of the longest, loudest, slowest, weirdest, coolest, and most-difficult-to-break world records. There are Food & Drink Records. Sports & Games Records. Records set by (not-so) average Joes, and records set by celebrities (Most Bunnies Snuggled in a Hammock by Cameron Diaz).
Most Unlikely to Succeed No one who charted Bruce Halle's early years would predict that the poor kid from New Hampshire might achieve greatness as an adult. Challenged in school and growing up in a struggling family, Halle looked like every other kid who would leave high school in the 1940s and disappear into a factory. Instead, Halle created one of America's most respected companies, rose to join the Forbes magazine list of the four hundred richest Americans and serve as the role model for the ordinary Joes who seek out success at Discount Tire Company. Six Tires, No Plan maps Halle's journey out of poverty and failure and reveals the deceptively simple values that drive success for him, his company and thousands of employees. Key among those principles is Halle's commitment to passing on his good fortune to the thousands of employees who serve his customers every day. This is Halle's true passion, and paying it forward to the ordinary guy is a cornerstone of Discount Tire's ongoing success. Avoiding the spotlight, crediting his employees for the success of the company, Halle demonstrates the incredible power of perseverance and fundamental values to create long-term success. His journey offers a roadmap worth following in both career and life.
"I'm going to make a pinkie-swear with you right here and now, Tom Walton; when, not if, you return from Afghanistan, you must come up here and I will have a mad passionate affair with you..." With this proposal, Thomas Walton, an infantry soldier in Alpha Company, Second Platoon, arrives at the threshold of events that will change his life forever. Breakfast with the Dirt Cult chronicles the days of love and war in the life of Tom Walton. Torn between a beautiful, bibliophilic, Canadian ex-stripper and the hunt for Al-Qaeda in the mountains of Afghanistan, Walton finds himself forced to grapple with being a young man in the days of modernity. While Breakfast with the Dirt Cult has been written as a novel, it is based on a true story. The names have been changed and the chronology has been condensed for the sake of editing.