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This major new edition of Sue Knight's bestselling book NLP at Work has been extensively revised and updated, with an emphasis on the heart of NLP - becoming a model of excellence. In addition to a new slant to every chapter, there are three new chapters on the key things that make the biggest difference for the greatest results: Humor: enabling you to stand back and see things from a different perspective Clean questions: minimising yourself to find out the essence of the other person Time: understanding how what you get in life is influenced by your relationship to time past, present and future NLP at Work has sold over 100,000 copies and is one of the most popular books ever published on the practical skills of NLP and how it can be applied in business. It transformed NLP from a peripheral art into an accessible, practical concept with relevant applications in the areas of influence, communication, negotiation, teamwork and coaching. Clear, readable and jargon free, this book will help you get to the essence of what makes you and your business excellent and unique.
This major new edition of Sue Knight's bestselling book NLP at Work has been extensively revised and updated, with an emphasis on the heart of NLP - becoming a model of excellence. In addition to a new slant to every chapter, there are three new chapters on the key things that make the biggest difference for the greatest results: Humour: enabling you to stand back and see things from a different perspective Clean questions: minimising yourself to find out the essence of the other person Time: understanding how what you get in life is influenced by your relationship to time past, present and future NLP at Work has sold over 100,000 copies and is one of the most popular books ever published on the practical skills of NLP and how it can be applied in business. It transformed NLP from a peripheral art into an accessible, practical concept with relevant applications in the areas of influence, communication, negotiation, teamwork and coaching. Clear, readable and jargon free, this book will help you get to the essence of what makes you and your business excellent and unique.
By the team behind the bestselling NLP: The New Technology of Achievement comes an essential new guide to NLP techniques—for self-development and influencing others—in a focused, step-by-step handbook. NLP (Neuro-Linguistic Programming) has already helped millions of people overcome fears, increase confidence, enrich relationships, and achieve greater success. Now, from the company and training team behind NLP: The New Technology of Achievement, one of the bestselling NLP books of all time, comes NLP: The Essential Guide to Neuro-Linguistic Programming \. Written by three NLP Master Practitioners and training coaches, including the president of NLP Comprehensive, with an introduction from the President of NLP Comprehensive, NLP: The Essential Guide to Neuro-Linguistic Programming guides users to peak performance in business and life, and gets specific results. In twelve illuminating sections, NLP: The Essential Guide to Neuro-Linguistic Programming leads you through dozens of “discoveries”—revelations of NLP practice that enable you to explore your own personal thinking patterns, to manage them—and to transform them. Divided into two categories, “All About You” and “All About the Other Guy,” these strategies offer a personal and interpersonal program that frees you to become better at managing your feelings instead of being dominated by them, managing your motivations, being less judgmental, more productive, more confident, more flexible, more persuasive, liked, and respected. Chapters on “Personal Remodeling” (Discovery 9: No inner enemy) and “Secrets of Making Your Point” (Discovery 31: Convey understanding and safety without talking), enhance creativity, collaboration, cooperation, and communication. Through “mind reading” techniques—non-verbal communication, and “hearing what’s missing”—learn the secrets of relating with others, understanding how they are thinking—and influencing them. A streamlined all-purpose guide for both newcomers and NLP veterans, NLP: The Essential Guide to Neuro-Linguistic Programming is the new all-in-one, eye-opening blueprint for your own ultimate success.
The essence of NLP is the ability to study and reproduce excellence in yourself and to support others to do the same. NLP at work helps you do that by developing an attitude of curiosity, naivety and learning and giving you the ability to improvise with skill in real-time. This major new edition has been revised throughout and expanded to include a new section on coaching with NLP, showing how this approach is so different to traditional methods, and a new chapter on Metamessages. Clear, readable and jargon free, this book will help you get to the essence of what makes you and your business excellent and unique.
*** This is the new and improved edition (4th) of The Big Book of NLP Techniques. *** At Last, A Concise Encyclopedia of NLP Patterns! The Big Book Of NLP contains more than 200 patterns & strategies written in an easy, step-by-step format. The methods include a full array of the fundamentals that every practitioner needs, such as the Swish pattern and The Phobia Cure, as well as advanced and unique patterns, such as The Nested Loops method and Learning Strategies. Many of these techniques were never published before and cannot be found elsewhere. Perhaps more important, and unlike most other NLP books and programs, the patterns are written with great care and testing to ensure that they are clear and can be followed immediately. If there was one really useful book on NLP... ...it would be full of NLP patterns! Everyone who learns Neuro Linguistic Programming knows the power of the patterns and strategies that employ the skills and knowledge of NLP. Whether you have just been introduced to the basics, or you have mastered advanced material and patterns, this work provides you with more than 200 patterns in a concise reference format, with step-by- step instructions. We have selected each pattern for its value and relevance. If you know the pattern, you can refresh your memory; if you want to learn it, you can do so without wading through any "fluff" such as ridiculously long explanations of NLP terms, or "magical stories" of healing and success. I chose to make this book clean of theories and fiction stories, and packed it with the most practical guidelines and advice.
Praise for Ethics in Psychotherapy and Counseling, Fourth Edition "A stunningly good book. . . . If there is only one book you buy on ethics, this is the one." —David H. Barlow, PhD, ABPP, Professor of Psychology and Psychiatry, Boston University "The Fourth Edition continues to be the gold standard. . . . a must-read in every counseling/therapy training program. It is that good and valuable." —Derald Wing Sue, PhD, Professor of Psychology and Education, Teachers College, Columbia University "A must-have for therapists at every step of their career from student to wise elder." —Bonnie Strickland, PhD, former president, American Psychological Association "This Fourth Edition of the best book in its field has much timely new material. . . . A brilliant addition is an exploration of how reasonable people can conscientiously follow the same ethical principles yet reach different conclusions . . . an essential sourcebook." —Patrick O'Neill, PhD, former president, Canadian Psychological Association "Essential for all practicing mental health professionals and students." —Nadine Kaslow, PhD, ABPP, President, American Board of Professional Psychology "I particularly enjoyed the chapter on ethical practice in the electronic world, which was informative even to this highly tech-savvy psychologist. The chapter on responses to the interrogations issue is destined to be a classic. . . . Bravo! Mandatory reading." —Laura Brown, PhD, ABPP, 2010 President, APA Division of Trauma Psychology "There's no better resource to have at your fingertips." —Eric Drogin, JD, PhD, ABPP, former chair, APA Committee on Professional Practice and Standards and APA Committee on Legal Issues "Two of psychology's national treasures, Drs. Ken Pope and Melba Vasquez walk the walk of psychotherapy ethics. Simply the best book in its genre." —John Norcross, PhD, ABPP, Professor of Psychology and Distinguished University Fellow, University of Scranton
Many books and courses tackle natural language processing (NLP) problems with toy use cases and well-defined datasets. But if you want to build, iterate, and scale NLP systems in a business setting and tailor them for particular industry verticals, this is your guide. Software engineers and data scientists will learn how to navigate the maze of options available at each step of the journey. Through the course of the book, authors Sowmya Vajjala, Bodhisattwa Majumder, Anuj Gupta, and Harshit Surana will guide you through the process of building real-world NLP solutions embedded in larger product setups. You’ll learn how to adapt your solutions for different industry verticals such as healthcare, social media, and retail. With this book, you’ll: Understand the wide spectrum of problem statements, tasks, and solution approaches within NLP Implement and evaluate different NLP applications using machine learning and deep learning methods Fine-tune your NLP solution based on your business problem and industry vertical Evaluate various algorithms and approaches for NLP product tasks, datasets, and stages Produce software solutions following best practices around release, deployment, and DevOps for NLP systems Understand best practices, opportunities, and the roadmap for NLP from a business and product leader’s perspective
Since their introduction in 2017, transformers have quickly become the dominant architecture for achieving state-of-the-art results on a variety of natural language processing tasks. If you're a data scientist or coder, this practical book -now revised in full color- shows you how to train and scale these large models using Hugging Face Transformers, a Python-based deep learning library. Transformers have been used to write realistic news stories, improve Google Search queries, and even create chatbots that tell corny jokes. In this guide, authors Lewis Tunstall, Leandro von Werra, and Thomas Wolf, among the creators of Hugging Face Transformers, use a hands-on approach to teach you how transformers work and how to integrate them in your applications. You'll quickly learn a variety of tasks they can help you solve. Build, debug, and optimize transformer models for core NLP tasks, such as text classification, named entity recognition, and question answering Learn how transformers can be used for cross-lingual transfer learning Apply transformers in real-world scenarios where labeled data is scarce Make transformer models efficient for deployment using techniques such as distillation, pruning, and quantization Train transformers from scratch and learn how to scale to multiple GPUs and distributed environments