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"Whether you're new to web writing, or you're a professional writer looking to deepen your skills, this book is for you. You'll learn how to write web copy that addresses your readers' needs and supports your business goals ... Topics include: write marketing copy, interface flows, blog posts, legal policies, and emails; develop behind-the-scenes documents like mission statements, survey questions, and project briefs; find your voice and adapt your tone for the situation; build trust and foster relationships with readers; make a simple style guide."--Publisher's description.
Whether you’re making a formal presentation, wooing a client, closing a sale, or proposing an idea, persuasive communication is essential. Based on the same concepts that guide the author’s award-winning training and consulting company, Well Said! teaches business professionals to put themselves in their audience’s shoes and tailor their messages to the needs of decision makers. Darlene Price reveals the simple but powerful techniques you can use to prioritize, organize, and economize your words so that your communication wins the day. Complete with real-life examples illustrating the concepts in action, this handy guide shows how to: use the words and phrases that get people to listen, capture and hold an audience’s attention, gain instant credibility with decision makers, optimize body language, handle QA with finesse, make connections, shine with or without PowerPoint, perfect the elevator pitch. You don’t have to be a motivational speaker to get through to others. By placing words carefully and with confidence, you’ll captivate your audience and make big things happen in your career.
Text component of WELL SAID.
The Well Said series is designed to improve the pronunciation and communication skills of beginner to advanced students from all language backgrounds. It offers a clear course plan covering the essential areas of pronunciation, including stress, rhythm, and intonation--features that research shows help students the most. Additionally, there are over fifty pages of supplemental activities focusing on consonant and vowel sounds. This level of Well Said introduces the most important pronunciation features at an intermediate to advanced level. A free Website for teachers and students includes the full audio program.
Writing for the Web offers sound principles of writing persuasive copy and using the latest techniques to create an online portfolio, develop a website or blog, and present strong, lively content people will want to read. The book is a definitive guide to online writing for desktop, laptop and mobile formats.
A remarkable debut mystery from the award-winning author of the 2003 St. Martin's Press/Private Eye Writers of America Prize for Best First Private Eye Novel. Michael Koryta's Tonight I Said Goodbye marks the emergence of a stunning new voice in crime fiction. With its edge-of-your-seat pacing, finely drawn characters, and rock-solid prose, Tonight I Said Goodbye would seem to be the work of a grizzled pro; the fact that the author is just twenty-one years old makes it all the more amazing. Investigator Wayne Weston is found dead of an apparent suicide in his home in an upscale Cleveland suburb, and his wife and six-year-old daughter are missing. Weston's father insists that private investigators Lincoln Perry and Joe Pritchard take the case to exonerate his son and find his granddaughter and daughter-in-law. As they begin to work they discover there is much more to the situation than has been described in the prevalent media reports. There are rumors of gambling debts and extortion, and a group of Russians with ties to organized crime who don't appreciate being investigated--a point they make clear with baseball bats. With some assistance from newspaper reporter Amy Ambrose, Perry and Pritchard believe they are making swift progress. But then they are warned off the investigation by a millionaire real estate tycoon and the FBI. Just when they feel they are closing in on a possible source of answers, another murder forces them to change direction in the case. Perry travels to a resort town in South Carolina and there he finds more than one game being played, and all of them are deadly. The stakes quickly become very personal for Perry, and it's clear that there will be no walking away from this case. In a debut that has already garnered praise from some of today's top writers, Michael Koryta immediately establishes himself as a standard bearer for the next generation of crime writers. Tonight I Said Goodbye is a 2005 Edgar Award Nominee for Best First Novel.
Investigates the art of reading by examining each aspect of reading, problems encountered, and tells how to combat them.
Great teammates don’t just impact you today; they impact you for the rest of your life. From the moment Jon Gordon heard about George Boiardi and the Hard Hat he was intrigued and captivated. Over the years he visited George’s coaches, attended several “21 Dinners” held in his honor, met his family, talked to his teammates and observed how he inspired all who knew him. The Hard Hat is an unforgettable true story about a selfless, loyal, joyful, hard-working, competitive, and compassionate leader and teammate, the impact he had on his team and program and the lessons we can learn from him. The book features: A True Story about George Boiardi, his Team and their Legacy. 21 Lessons to be a Great Teammate Insights from George’s Teammates and Coaches that Bring the Lessons to Life. 21 Exercises to help you Build a Great Team Infused with practical insights and life changing lessons, The Hard Hat will inspire you to be the best teammate you can be and to build a great team. *100% of author’s royalties go to support the Mario St. George Boiardi Foundation
*** From the acclaimed author of The Flight of Cornelia Blackwood *** Everyone can change their life. But what happens when it hides a secret that changes everything? In 1964, Maggie wakes to find herself in a mental asylum, with no idea who she is or how she got there. Remnants of memories swirl in her mind - a familiar song, a storm, a moment of violence. Slowly, she begins to piece together the past and the events which brought her to this point. In the present day, Jonathan is grieving after the loss of his father. A cold, distant man, he was not easy to love, but at least while he lived there was hope for reconciliation. Then a detective turns up on Jonathan's doorstep to question him about crimes he believes Jonathan's father may have committed long ago... As the two stories interweave, the devastating truth long kept hidden must emerge, and both Maggie and Jonathan are forced to come to terms with the consequences of the shocking and tragic events of over forty years ago. 'Passionate, intriguing and beautifully written... deserves to stand on the shelf next to Maggie O'Farrell's books. A powerful and talented new voice' Rachel Hore, bestselling author of The Love Child 'If you love Maggie O'Farrell, you will love this' Veronica Henry, bestselling author of The Long Weekend 'A brave and moving story about how much can be lost and what happens next' Alison Moore, author of Booker-shortlisted The Lighthouse
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.