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"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Readers of the Hebrew Bible are interested readers, bringing their own perspectives to the text. The essays in this volume, written by friends and colleagues who have drawn inspiration from and shown interest in the scholarship of David Clines, engage with his work through examining interpretations of the Hebrew Bible in areas of common exploration: literary/exegetical readings, ideological-critical readings, language and lexicography, and reception history. The contributors are James K. Aitken, Jacques Berlinerblau, Daniel Bodi, Roland Boer, Athalya Brenner, Mark G. Brett, Marc Zvi Brettler, Craig C. Broyles, Philip P. Chia, Jeremy M. S. Clines, Adrian H. W. Curtis, Katharine J. Dell, Susan E. Gillingham, Susanne Gillmayr-Bucher, Edward L. Greenstein, Mayer I. Gruber, Norman C. Habel, Alan J. Hauser, Jan Joosten, Paul J. Kissling, Barbara M. Leung Lai, Diana Lipton, Christl M. Maier, Heather A. McKay, Frank H. Polak, Jeremy Punt, Hugh S. Pyper, Deborah W. Rooke, Eep Talstra, Laurence A. Turner, Stuart Weeks, Gerald O. West, and Ian Young.
“A fascinating read for anyone with an interest in the graphic novel, its origins, and its continuing evolution as a literary art form.” —Midwest Book Review When Art Spiegelman’s Maus won the Pulitzer Prize in 1992, it marked a new era for comics. Comics are now taken seriously by the same academic and cultural institutions that long dismissed the form. And the visibility of comics continues to increase, with alternative cartoonists now published by major presses and more comics-based films arriving on the screen each year. Projections argues that the seemingly sudden visibility of comics is no accident. Beginning with the parallel development of narrative comics at the turn of the 20th century, comics have long been a form that invites—indeed requires—readers to help shape the stories being told. Today, with the rise of interactive media, the creative techniques and the reading practices comics have been experimenting with for a century are now in universal demand. Recounting the history of comics from the nineteenth-century rise of sequential comics to the newspaper strip, through comic books and underground comix, to the graphic novel and webcomics, Gardner shows why they offer the best models for rethinking storytelling in the twenty-first century. In the process, he reminds us of some beloved characters from our past and present, including Happy Hooligan, Krazy Kat, Crypt Keeper, and Mr. Natural. “Provocative . . . examine[s] the progress of the form from a variety of surprising angles.” —Jonathan Barnes, Times Literary Supplement “A landmark study.” —Charles Hatfield, California State University, Northridge, author of Alternative Comics: An Emerging Literature “A succinct and savvy cultural history of American comics.” —Hillary Chute, University of Chicago
The first complete guide containing everything needed to form, operate and dissolve a Delaware limited partnership, including forms prepared by the authors, explanations of every statutory section, and analysis of fiduciary duties, protections, reorganization, foreign limited partnerships, derivative actions, and indemnification rights. By Martin I. Lubaroff and Paul M. Altman. The text of every section of the Delaware Revised Uniform Limited Partnership Act, as revised from 1983 through 2011, is set out in full, showing additions and deletions in each version of the act. The explanations of every statutory section cover all practical aspects of forming, operating, and dissolving a limited partnership. Thorough explanations of statutory provisions are integrated with detailed analysis of case law from Delaware. Plus, timely coverage is given to critical legal issues: Fiduciary duties of the partners Protections related to the liability of limited partners Defining the financial aspects of the limited partnership General and limited partners Reorganization of a limited partnership with or into other types of business entities Foreign limited partnerships Derivative actions Indemnification rights that can be granted to partners under a partnership agreement Delaware limited liability companies
The history of African Americans in the news media is a relatively recent story of firsts. Consider Dorothy Gilliam, who in 1961 became the first black woman reporter hired by The Washington Post, or Bob Herbert, who in 1993 became the first black columnist at The New York Times, or even Mark Whitaker, who in 1998 became the first black editor of one of America's three major newsweeklies, Newsweek. These are just a few of the trailblazers who overcame obstacles to rise to the highest echelons of the media world. Prior to the 1960s, however, African Americans working for the predominantly white media were few and far between. After the subsiding of the dramatic civil rights demonstrations that shook most of America out of complacent acceptance of the status quo, the hiring of African-American news people slowed for a time before accelerating in the 1970, gaining real speed in the 1980s and 1990s. By the dawning of the new millennium, African Americans in the news media had achieved a sort of critical mass. This two-volume biographical encyclopedia chronicles the success stories and considerable strides made by over 240 African American media figures from newspapers, magazines, radio, television, and the Internet. The most influential and often groundbreaking reporters, columnists, editors, publishers, broadcasters, and even talk show hosts are all included here. Each in-depth biography discusses the individual's achievements and struggles along with more personal and career information. Numerous primary source documents-including newspaper and magazine articles, columns, and radio and television transcripts-give readers first-hand accounts from the newsrooms. Unlike other reference workscurrently available, this timely encyclopedia emphasizes those African Americans who are currently working in the news media. Among the featured: BLBob Herbert, syndicated columnist, The New York Times BLRichard D. Parsons, CEO, Time Warner BLLeonard Pitts, syndicated columnist, Tribune Media Services BLClarence Page, syndicated columnist, Chicago Tribune BLStanley Crouch, columnist, New York Daily News BLDerrick Johnson, columnist, The Boston Globe BLEd Bradley, correspondent, 60 Minutes on CBS BLLester Holt, anchor and show host, MSNBC BLCharlayne Hunter-Gault, foreign correspondent, NPR BLGwen Ifill, correspondent and moderator, PBS BLRobert L. Johnson, founder of Black Entertainment Television BLByron Pitts, national correspondent, CBS news BLAlfred Edmond, editor-in-chief, Black Enterprise Magazine BLMark Whitaker, editor, Newsweek BLLinda Johnson-Rice, publisher, Johnson Publishing Company BLKevin Blackistone, sports columnist, The Dallas Morning News BLRobin Roberts, sportscaster, anchor, ABC and ESPN BLOprah Winfrey, show host, ABC actress, producer, magazine publisher BLMichelle Norris, host of All Things Considered on NPR. A timeline, comprehensive introduction, numerous photos, and an extensive bibliography of print and electronic sources for further reading are included, making this encyclopedia a valuable reference for teachers and students interested in understanding the impact and significance of African Americans in the news media today.
Entrepreneurship, more specifically the formation of tech startups, is often attributed with economic growth and job creation due to their high-growth potential by many policy makers around the world. This link is widely debated in scientific literature, which does not necessarily seem to inform public policy. The City of Hamburg established a Next Media Initiative, focusing on media and IT industry related innovation to nurture the future development of this industry cluster with the help of high-growth ventures. This master thesis explores the composition of Hamburg's entrepreneurial ecosystem, local government efforts to facilitate its development and the (dis)connect between municipal innovation policy and academic literature.
This volume features a collection of papers on emerging concepts, significant insights, novel approaches and ideas in information systems development (ISD). It xamines advances in ISD in general and investigates emerging trends that will shape the ISD research agenda beyond 2020. The book gathers selected papers from the 28th International Conference on Information Systems Development held in Toulon, France on August 28-30, 2019. The revised and extended papers explore the mutual influences between information systems and organizational structures, processes and people, and promote research into methodological issues and ways in which the IS designers and developers are transforming organizations and society through information systems. Chapter "Smart Grid Challenges through the lens of the European General Data Protection Regulation" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com
The study of Chinese media is a field that is growing and evolving at an exponential rate. Not only are the Chinese media a fascinating subject for analysis in their own right, but they also offer scholars and students a window to observe multi-directional flows of information, culture and communications within the contexts of globalization and regionalization. Moreover, the study of Chinese media provides an invaluable opportunity to test and refine the variety of communications theories that researchers have used to describe, analyse, compare and contrast systems of communications. The Routledge Handbook of Chinese Media is a prestigious reference work providing an overview of the study of Chinese media. Gary and Ming-Yeh Rawnsley bring together an interdisciplinary perspective with contributions by an international team of renowned scholars on subjects such as television, journalism and the internet and social media. Locating Chinese media within a regional setting by focusing on ‘Greater China’, the People’s Republic of China, Taiwan, Hong Kong, Macau and overseas Chinese communities; the chapters highlight the convergence of media and platforms in the region; and emphasise the multi-directional and trans-national character of media/information flows in East Asia. Contributing to the growing de-westernization of media and communications studies; this handbook is an essential and comprehensive reference work for students of all levels and scholars in the fields of Chinese Studies and Media Studies.
A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.