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This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict which developments and technologies will be created and combined by which individuals and companies and in what way. The authors take you by the hand and recommend: Don't ignore these developments! There is no need to make extensive investments in the metaverse today. But a few hands-on exercises are provided to help you be ready when the bandwagon picks up speed. In addition, it can help you to gain advantages in employer branding if it becomes visible that you are also dealing with exciting future topics.
In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.
In recent months, the term metaverse has become the newest buzzword in the crypto and gaming space, and start-ups venturing into metaverse have been mushrooming around the globe. These start-ups were able to attract investments from angel investors and VCs. The biggest news this year was the direct listing of Roblox on the New York Stock Exchange in which the company’s stock closed at $69.50 per share, giving the company a market cap of $38.26 billion. Another sensational story was Epic Games, the company that built Unreal Engine and the popular metaverse game Fortnite. At the time of writing, Epic Games has just completed a $1 billion round of funding to support the long-term vision for the metaverse. But all these developments paled in comparison to Facebook changed its name to Meta on 29th Oct 2021, boldly announced its official entry into the metaverse. This was a game-changing milestone, which not only showed that Zuckerberg has continuously strengthened his worldview that "the metaverse is the next stop of the Internet", but also raised the metaverse to the same level of ambition as Musk’s vision of colonizing Mars and Google’s project to radically extend the human lifespan. Though metaverses have existed for more than two decades particularly in the gaming space like the famous Second Life, Fortnite, Roblox and more, it was neither widely known nor adopted outside the gaming industry. However, with the meteoric rise of the DeFi and NFT applications in the last two years, metaverse suddenly became a buzzword as metaverse platforms were mushrooming by integrating DeFi and NFT into GameFi to create sensational 3D VR experiences and allow users to monetize while playing (aka Play to Earn). Besides gaming, the latest trend shows that there is immense potential in business and commercial metaverse applications. Industries such as tourism, real estate, medicine, engineering, education, event management, manufacturing, town planning and more could benefit greatly from Metaverse. As Metaverse is evolving fast, I have written this book to help you gain a better understanding of the metaverse as well as how to invest in metaverse projects to gain profits from NFT trading, DeFi staking and Play to Earn.
2021年是元宇宙的元年。堪比大航海时代的大迁徙，人类全面走进数字世界，开辟鸿蒙、创世而生。创造、生活、娱乐，乃至工作的数字时空，是为元宇宙。其中，需要重新思考存在和虚无、肉体和精神、性善和性恶、自我和宇宙的哲学命题，需要不断探索有限和无限、秩序与自由、自治与法治、经济与治理、伦理和文明的边界，需要全面融合区块链、AR、5G、大数据、人工智能、3D引擎等新技术，形成数字创造、数字资产、数字市场、数字货币、数字消费的新模式。元宇宙是“心”的绽放，是“梦”的具象，是“我思故我在”的全息展现。内求于心，外形于物，物物相生，元宇宙成矣。或许，互联网的终极形态就是“元宇宙”。
A sneak peek at the future of the internet, from one of the web’s most prescient voices In The Future Internet: How the Metaverse, Web3, and NFTs Will Transform Business & Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending—and ongoing—transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you’ll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organisation, and community. The author explains how various sectors will be revolutionised by the future internet, as industries like sports, retail, energy, healthcare, education, and others feel the effects of paradigm-shifting developments in society and technology. He also discusses: Strategies for individuals seeking to leverage the coming changes in technology, employment, and culture The potential impact of the unprecedented combination of blockchain and AR technologies Techniques for getting in on the ground floor of a new internet that places a heavy premium on participation and immersive experiences An essential and incisive exploration of what our tomorrows might bring, The Future Internet is perfect for executives, managers, and other business leaders doing their best to get a head start on tomorrow’s digital economy.
Marketing, and specifically its digital marketing component, is being challenged by disruptive innovations, which are creating new, unique, and unusual opportunities, and with the emergence of new paradigms and models. Other areas of knowledge have embraced these innovations with swiftness, adapting promptly and using them as leverage to create new paradigms, models, and realities. Marketing, in clear opposition, has been somewhat dismissive, ignoring the potential of these new contexts that are emerging, some of which are already unavoidable. Confronting Security and Privacy Challenges in Digital Marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunities created by them. Covering topics such as blockchain technology, artificial intelligence, and virtual reality, this book is ideal for academicians, marketing professionals, researchers, and more.
Digital Twins for Smart Cities and Villages provides a holistic view of digital twin technology and how it can be deployed to develop smart cities and smart villages. Smart manufacturing, smart healthcare, smart education, smart agriculture, smart rural solutions, and related methodologies using digital twins are discussed, including challenges in deployment, their solutions and future roadmaps. This knowledge, enriched by a variety of case studies presented in the book, may empower readers with new capabilities for new research as well as new tasks and strategies for practical implementation and real-world problem solving.The book is thoughtfully structured, starting from the background of digital twin concepts and basic know-how to serve the needs of those new to the subject. It continues with implementation to facilitate and improve management in several urban contexts, infrastructures, and more. Global case study assessments further provide a deep characterization of the state-of-the-art in digital twin in urban and rural contexts. - Uniquely focuses on applications for smart cities and villages, including smart services for health, education, mobility, and agriculture - Provides use cases and practical deployment of research involved in the emerging uses of digital twins - Discusses all pertinent issues, challenges, and possible solutions instrumental in implementing digital twins smart solutions in this context - Edited and authored by a global team of experts in their given fields
Digital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching. This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs.
THE 30th ANNIVERSARY EDITION WITH NEW, NEVER-BEFORE-PUBLISHED MATERIAL After the Internet, what came next? Enter the Metaverse - cyberspace home to avatars and software daemons, where anything and just about everything goes. Newly available on the Street - the Metaverse's main drag - is Snow Crash. A cyberdrug that reduces avatars in the digital world to dust, but also infects users in real life, leaving them in a vegetative state. This is bad news for Hiro, a freelance hacker and the Metaverse's best swordfighter, and mouthy skateboard courier Y. T.. Together, investigating the Infocalypse, they trace back the roots of language itself to an ancient Sumerian priesthood and find they must race to stop a shadowy virtual villain hell-bent on world domination. In this special edition of the remarkably prescient modern classic, Neal Stephenson explores linguistics, computer science, politics and philosophy in the form of a break-neck adventure into the fast-approaching yet eerily recognizable future. 'Fast-forward free-style mall mythology for the twenty-first century' William Gibson 'Brilliantly realized' New York Times Book Review 'Like a Pynchon novel with the brakes removed' Washington Post 'A remarkably prescient vision of today's tech landscape' Vanity Fair