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A digital anthropologist examines the online lives of millions of people in China, India, Brazil, and across the Middle East—home to most of the world’s internet users—and discovers that what they are doing is not what we imagine. New-media pundits obsess over online privacy and security, cyberbullying, and revenge porn, but do these things really matter in most of the world? The Next Billion Users reveals that many assumptions about internet use in developing countries are wrong. After immersing herself in factory towns, slums, townships, and favelas, Payal Arora assesses real patterns of internet usage in India, China, South Africa, Brazil, and the Middle East. She finds Himalayan teens growing closer by sharing a single computer with common passwords and profiles. In China’s gaming factories, the line between work and leisure disappears. In Riyadh, a group of young women organizes a YouTube fashion show. Why do citizens of states with strict surveillance policies appear to care so little about their digital privacy? Why do Brazilians eschew geo-tagging on social media? What drives young Indians to friend “foreign” strangers on Facebook and give “missed calls” to people? The Next Billion Users answers these questions and many more. Through extensive fieldwork, Arora demonstrates that the global poor are far from virtuous utilitarians who mainly go online to study, find jobs, and obtain health information. She reveals habits of use bound to intrigue everyone from casual internet users to developers of global digital platforms to organizations seeking to reach the next billion internet users.
It has become received wisdom that our world is doomed, that we live in the End of Days. Bleak predictions by psychics and scientists alike portend extreme weather, droughts, famines and floods that will overtake humanity within the century, or sooner. If not global warming, then supervolcanoes, meteoric impacts, nuclear war, bioterrorism, or natural plagues will get us. But whatever happens, Michael Hanlon believes that humankind will go on...and on. The shape of things to come will be strange, and somewhat terrifying, but will very likely seem banal to the people who inhabit it in the future. Humankind may be thrown back to the Stone Age on hundreds of occasions and may come close to extinction. But recovery will follow--each time more rapidly than the last. The world of 10,000 years hence, let alone 100,000,000 years hence, will be strange and almost unrecognizable. But no matter how battered and re-born, it will still be our world, populated by us through eternity.
Considers the four billion low-income consumers which constitute the majority of the world's population, and how to better meet their needs, increase their productivity and empower their entry into the formal economy.
Canada's diverse landscape speaks to its fascinating geological history, from towering peaks to Prairie plains, from fertile farmlands of the Great Lakes and St. Lawrence Lowlands to rugged cliffs of the Atlantic shore. However, the modern landscape is just the latest episode in an epic story spanning more than 4 billion years. Four Billion Years and Counting unveils the geological history of Canada and makes connections between geology and social issues such as climate change, hazards such as landslides and earthquakes, and other environmental factors. The text features contributions from some 100 specialists, and is richly illustrated with over 500 colour photographs and diagrams. Four Billion Years and Counting is a fascinating exploration of Canada's geology for those who are intrigued by the landscape and the vital connection between ourselves and what lies beneath our feet.
An argument that we have a moral duty to explore other planets and solar systems--because human life on Earth has an expiration date. Inevitably, life on Earth will come to an end, whether by climate disaster, cataclysmic war, or the death of the sun in a few billion years. To avoid extinction, we will have to find a new home planet, perhaps even a new solar system, to inhabit. In this provocative and fascinating book, Christopher Mason argues that we have a moral duty to do just that. As the only species aware that life on Earth has an expiration date, we have a responsibility to act as the shepherd of life-forms--not only for our species but for all species on which we depend and for those still to come (by accidental or designed evolution). Mason argues that the same capacity for ingenuity that has enabled us to build rockets and land on other planets can be applied to redesigning biology so that we can sustainably inhabit those planets. And he lays out a 500-year plan for undertaking the massively ambitious project of reengineering human genetics for life on other worlds. As they are today, our frail human bodies could never survive travel to another habitable planet. Mason describes the toll that long-term space travel took on astronaut Scott Kelly, who returned from a year on the International Space Station with changes to his blood, bones, and genes. Mason proposes a ten-phase, 500-year program that would engineer the genome so that humans can tolerate the extreme environments of outer space--with the ultimate goal of achieving human settlement of new solar systems. He lays out a roadmap of which solar systems to visit first, and merges biotechnology, philosophy, and genetics to offer an unparalleled vision of the universe to come.
Social media is coming for you? ready or not. It might be a viral video or a rogue employee or a media query.Or it could be the POTUS, singling out your company in a 2 a.m. Twitter rant.So this little book will answer some big questions: Why does social media matter for CEOs and how do I do it right?
Drawing on Prahalad's breakthrough insights in The Fortune at the Bottom of the Pyramid, great companies worldwide have sought to identify, build, and profit from new markets amongst the world's several billion poorest people, while at the same time helping to alleviate poverty. Five years after its first publication, this book's ideas are no longer "theory": they are proven, profitable reality. In the 5th Anniversary Edition, Prahalad thoroughly updates his book to reveal all that's been learned about competing and profiting "at the bottom of the pyramid." Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what they've learned from their own initiatives, including the Unilever business leader who's built a billion-dollar business in India. You'll find a new case study on Jaipur Rugs' innovative new global supply chain; updates to earlier editions' key cases; and up-to-the-minute information on the evolution of key industries such as wireless, agribusiness, healthcare, consumer goods, and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago, executives could be hopeful that the answers to these questions would be positive. Now, as Prahalad demonstrates, they can be certain of it.
The authors set out each of the scarcities that could limit China's power and stall its progress. Beyond scarcities of natural resources and public goods, they explore China's persistent poverties of individual freedoms, institutions, and ideological appeal--and the corrosive loss of values among a growing middle class shackled by a parochial and inflexible political system.