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The psychology classic—a detailed study of scientific theories of human nature and the possible ways in which human behavior can be predicted and controlled—from one of the most influential behaviorists of the twentieth century and the author of Walden Two. “This is an important book, exceptionally well written, and logically consistent with the basic premise of the unitary nature of science. Many students of society and culture would take violent issue with most of the things that Skinner has to say, but even those who disagree most will find this a stimulating book.” —Samuel M. Strong, The American Journal of Sociology “This is a remarkable book—remarkable in that it presents a strong, consistent, and all but exhaustive case for a natural science of human behavior…It ought to be…valuable for those whose preferences lie with, as well as those whose preferences stand against, a behavioristic approach to human activity.” —Harry Prosch, Ethics
Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.
Written for a global audience, by an international team, the book provides practical, case-based emergency department leadership skills.
Provides timely and informative profiles of the world's most interesting people.
Focusing on forensic serology and forensic DNA analysis, this book introduces students to the methods and techniques utilized by forensic biology laboratories. Using schematic illustrations to clarify concepts, this second edition explores the latest DNA profiling tools, contains three new chapters, and provides 200 new images. It also includes new tables for many chapters. Covering the full scope of forensic biology, the book uses an accessible style designed to enhance students education and training so they are prepared, both in the laboratory and in the field.