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Selling Store Scent as a Product: Understanding the Impact on Consumer Perception (Store Atmosphere, Olfactory) Communication is an old phenomenon which dates back ancient times. With the emergence of civilizations, communication and communication mediums started to evolve. Thanks to the industrial age and technology, communication has prevailed our whole lives. However, most likely one of the most challenging problems that human kind encounter today is lack of communication although communication technologies came far beyond what it was fifty years ago. There have been so many studies on communication in literature so far. These studies were carried out to understand the nature and characteristics of communication. On the other hand, the studies carried out today focus on communication technologies considerably. Thanks to technological advances, we have so many devices to communicate. Once we used to use face to face communication but today we use heavily mediated communication. Capitalism has led great media corporations to emerge and they got stronger and prevalent in a short time. Mass communication is provided through advanced technological devices by these corporations. This book, a product of hard and meticulous work is a compilation of different subject fields related to communication. All the authors who wrote a chapter in this book aimed to broaden the readers’ horizons. That is why the name of this book is “New Horizons in Communication Age”. In an era dominated by the media corporations and communication technologies, all we need to do are open our minds and see the world from different perspectives. We believe in change and the change is possible with this work of devoted authors.
A Companion to Media Studies is a comprehensive collection that brings together new writings by an international team to provide an overview of the theories and methodologies that have produced this most interdisciplinary of fields. Tackles a variety of central concepts and controversies, organized into six areas of study: foundations, production, media content, media audiences, effects, and futures Provides an accessible point of entry into this expansive and interdisciplinary field Includes the writings of renowned media scholars, including McQuail, Schiller, Gallagher, Wartella, and Bryant Now available in paperback for the course market.
Interdisciplinarity has become as important outside academia as within. Academics, policy makers, and the general public seek insights to help organize the vast amounts of knowledge being produced, both within research and at all levels of education. The second edition of The Oxford Handbook of Interdisciplinarity offers a thorough update of this major reference work, summarizing the latest advances within the field of inter- and transdisciplinarity. The collection is distinguished by its breadth of coverage, with chapters written by leading experts from multiple networks and organizations. The volume is edited by respected interdisciplinary scholars and supported by a prestigious advisory board to ensure the highest quality and breadth of coverage. The Oxford Handbook of Interdisciplinarity provides a synoptic overview of the current state of interdisciplinary research, education, administration and management, and of problem solving-knowledge that spans the disciplines and interdisciplinary fields. The volume negotiates the space between the academic community and society at large. Offering the most broad-based account of inter- and transdisciplinarity to date, its 47 chapters provide a snapshot of the state of knowledge integration as interdisciplinarity approaches its century mark. This second edition expands its coverage to discuss the emergence of new fields, the increase of interdisciplinary approaches within traditional disciplines and professions, new integrative approaches to education and training, the widening international presence of interdisciplinarity, its increased support in funding agencies and science-policy bodies, and the formation of several new international associations associated with interdisciplinarity. This reference book will be a valuable addition to academic libraries worldwide, important reading for members of the sciences, social sciences, and humanities engaged in interdisciplinary research and education, and helpful for administrators and policy makers seeking to improve the use of knowledge in society.
The Communication Age: Connecting and Engaging, Fourth Edition introduces students to the foundational concepts and essential skills of effective communication, with a strong emphasis on the impact of technology in our increasingly interconnected world.
communities." --Book Jacket.
Very little is known about how African journalists are forging "new" ways to practise their profession on the web. Against this backdrop, this volume provides contextually rooted discussions of trends, practices, and emerging cultures of web-based journalism(s) across the continent, offering a comprehensive research tool that can both stand the test of time as well as offer researchers (particularly those in the economically developed Global North) models for cross-cultural comparative research. The essays here deploy either a wide range of evidence or adopt a case-study approach to engage with contemporary developments in African online journalism. This book thus makes up for the gap in cross-cultural studies that seek to understand online journalism in all its complexities.
Effective Communication for Lawyers is an essential guide to communicating in the radically and rapidly changing environment of professional law today. Offering a deep dive into understanding communication as behaviour, as well as practical tools and insights, it connects theory to practice in order to improve client communication, support the current transformation of legal work and prepare readers for future developments and disruptions in the legal professions.
Are communication technologies ushering in a wondrous new age of computer networks that connect people into worldwide virtual communities of like-minded individuals? Or are global computer networks isolating us from real relationships and from our society, as we stare into a screen instead of interacting face to face? In this eloquent and thoughtful book, Stephen Doheny-Farina explores the nature of cyberspace and the increasing virtualization of everyday life. He occupies a middle ground between these two extreme views of the net, arguing that electronic neighborhoods should be less important than geophysical neighborhoods in all their integrity, and that we must use the new technologies not to escape from our troubled communities but to reinvigorate them. Doheny-Farina offers a critical perspective on virtual reality and its social impact, showing us how people meet and converse on the net, how they teach and learn, and how they establish workplaces that can accompany them wherever they go. Along the way he reveals the advantages and hazards of making the computer the center of our public and private lives. Doheny-Farina argues that once we begin to divorce ourselves from geographic place and start investing ourselves in virtual communities, we further the dissolution of our real, dying communities. He speaks out in favor of a movement called civic networking, which promotes the proliferation of networks that originate locally to organize community information and culture and to foster pride in and responsibility to our neighborhoods.
In almost 60 articles this book reviews the current state of second-order cybernetics and investigates which new research methods second-order cybernetics can offer to tackle wicked problems in science and in society. The contributions explore its application to both scientific fields (such as mathematics, psychology and consciousness research) and non-scientific ones (such as design theory and theater science). The book uses a pluralistic, multifaceted approach to discuss these applications: Each main article is accompanied by several commentaries and author responses, which together allow the reader to discover further perspectives than in the original article alone. This procedure shows that second-order cybernetics is already on its way to becoming an idea shared by many researchers in a variety of disciplines.