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A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners.
A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners.
This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
`Many books have been published on quality of life research in recent years, but few are as thought provoking or original as this one. It is essential reading for anyone who a serious and critical interest in this topic′ - Nurse Researcher `This was a fun book to read and I would suggest it be used for a graduate level seminar - where, of course, it would lead to a lively discussion′ - Quality of Life Research `Quality of life′ is one of the fastest growing areas of research and policy. The concept has an intuitive appeal as a measure of the well-being of individuals, communities and nations. It is increasingly promoted as an aid for political decisions and public funding. But what does the concept really mean? And how can it be operationalized in teaching and research? This is the first introductory text to offer a critical overview of the concept of quality of life and the ways in which it is researched. Using an inter-disciplinary approach, the book covers every aspect of the concept and its application - from the calculation of Quality-Adjusted Life Years to conversation analysis, and from the estimation of the quality of life of nation states to ethnographic studies of the life quality of individual disadvantaged people. The book fills a huge gap in teaching and research. Written with authority, and the need to produce an accessible critical introduction to the field, it will be of interest to students of sociology, psychology, public health and nursing, health economics, politics and medicine.
Contemporary Perspectives on China Tourism is an innovative and engaging collection which presents unique approaches and critical insights into the policy, development and management practices of tourism and hospitality in modern China. This volume consists of nine independent research reports overarching the consequences of tourism from economic, sociocultural, community, and humanistic perspectives. The book addresses generic issues such as tourism demand, mega events, leisure, tourist experience, cultural representation, community development, and quality of life through tourism, as well as strategies and techniques specific to the tourism and hospitality industries. Contemporary Perspectives on China Tourism draws on methodological traditions of anthropology, business, communication and media studies, geography, linguistics and literature, sociology, and critical tourism studies. Seven of the nine chapters in this book were originally published in a special issue on "Methodological Innovations in China Tourism Research" of the Journal of China Tourism Research.
This book summarizes much of the research in subjective well-being and integrates this research into a parsimonious theory. The theory posits that much of the research on subjective well-being can be construed in terms of the personal strategies that people use to `optimize' their happiness and life satisfaction. These strategies include bottom-up spillover, top-down spillover, horizontal spillover, balance, re-evaluation, goal selection, and goal implementation.
Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.
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This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
This Handbook discusses the main issues, research, and theory on business and the natural environment, and how they impact on different business functions and disciplines