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Nevada’s iconic art form comes to life. Sheila Swan and Peter Laufer take readers on a journey, not only along the Las Vegas Strip, but down quiet, two-lane rural roads punctuated by neon signs—those glistening beacons that represent commerce in the vast Great Basin. The photographers’ stunning work captures the argon violets, krypton purples, helium golds, and xenon blues that glow amid the nighttime desert sky. Readers will discover that neon is not just a medium for casino advertising. The colorful images of cowboys and cowgirls, animals, desert landscapes, and a myriad of other creative designs all illuminate Americana. The neon sign helps define Nevada and its businesses, from bars and casinos to the stores, restaurants, motels, and theaters that line the streets of the Silver State’s cities and towns, and those rural areas that are barely a blip on the map. With a compelling blend of striking full-color photographs and fascinating historical commentary, this book celebrates an art form that wholly embraces the state’s unique personality. First published in 1994, this newly updated and expanded edition of Neon Nevada explores the resurgence of this art form during the last decade, which has resulted in an appreciation of Nevada neon that will never fade. This survey of neon casts the new edition as a defining source for neon scholars and attracts neon aficionados to what can only be defined as a medium as distinctive and interesting as Nevada itself.
There is no neon to match Nevada’s. The combination of Wild West mythology and the remaining untamed pitch-black nighttime landscape, replete with real cowboys and real gambling, makes the Silver State a unique and appropriate canvas for neon art. Modern Nevada began with a nonstop desire for riches. It continues for many as a state of dreams often vividly expressed through exploding neon. Neon Nevada brings all this alive. Cameras in hand, authors Sheila Swan and Peter Laufer embarked on their first Nevada neon trek in the 1970s. They followed this up with a second nocturnal treasure hunt in the early 1990s—and a third in 2010, in the course of which they discovered that neon is fading fast; most notably on the Las Vegas Strip. Most of all, though, they realized that their passion for the art and craft of neon had not waned. A compelling blend of full-color photographs and absorbing prose, Neon Nevada takes us on a literal and figurative journey not only down the Las Vegas strip but also down quiet two-lane roads punctuated occasionally with neon signs, those glittering beacons of civilization against the desert night sky. The authors talk with sign owners, with those who created and maintained the neon, and those who collect it.
Beneath the Neon: Life and Death in the Tunnels of Las Vegas chronicles O’Brien’s adventures in subterranean Las Vegas. He follows the footsteps of a psycho killer. He braces against a raging flood. He parties with naked crackheads. He learns how to make meth, that art is most beautiful where it’s least expected, that in many ways, he prefers underground Las Vegas to aboveground Las Vegas, and that there are no pots of gold under the neon rainbow.
Praise for the Previous Edition (0 415 92612 2): ...lively and provocative...this book will teach you something startling on nearly every page... --The New York Times Book Review Like the Emerald City, Las Vegas glitters brightly in the vast Nevada desert, a haven for refugees from ordinary America. A hip, iconic, playground that exports nothing, it nonetheless earns billions from consumer services alone -- gambling, hotels, gaming, and entertainment. It is, historian Hal Rothman argues, the quintessential city of the future. As other cities try to mirror its success and huge, respectable corporations like Coca-Cola invest in a piece of the pie, the very traits that have ostracized Las Vegas in the past -- hedonism, money worship, and permissiveness -- have today made it America's fastest growing urban center. From the gambling-driven, mob-run Sin City of the 1940s to the corporatization of the Strip as a respectable family entertainment center after the 1970s, Las Vegas has shown incredible economic resilience and adaptability. The first full account of America's new dream capital, Neon Metropolis brilliantly shows how Las Vegas gambled on the post-industrial service economy well before the rest of the country knew it was coming, and won.
A seductive, unclassifiable blend of autobiography and fiction set in Reno, from the preeminent Basque author Nine months as a writer in residence can prove unnerving for anyone. For Bernardo Atxaga, newly arrived with his wife and two daughters, research at the Center for Basque Studies in Reno, Nevada, is anything but straightforward. The neon lights and harsh, windswept desert appear full of ominous signs: A raccoon that watches the house at night, eyes glowing. A series of sexual assaults on campus by an unknown assailant. A spider scuttling endlessly in a glass jar kept by a colleague. And the kidnapping and murder of a young college girl in the house next door. Fragments of the Basque diaspora appear everywhere: A photo of the heavyweight boxer Paulino Uzcudun, who fought Max Baer in the 1930s. The funeral of a Basque sheepherder. Daily life also turns up some unusual characters—a university friend suspected of involvement in the assaults on campus, a friend who takes Atxaga for long drives in the desert where The Misfits was filmed, and cowboys at a Tex-Mex joint. Nevada Days, told in a series of diary-like entries, mixes a constellation of lively incidents in Reno with memories from Atxaga’s childhood. The routines of everyday life are the only way to resolve the deep wounds of history and relationships, however fleeting or enduring. Trapped in the deeply alien landscape of Nevada, Atxaga weaves together past and present to see the West from a refreshing, if also ominous and unsettling, vantage.
No one could have predicted that a tiny outpost in the middle of the desert between Salt Lake City and southern California would become a world-renowned tourist destination. Nor could anyone have envisioned that only fifty years later over 300,000 children would be attending school beneath the bright lights of the Las Vegas skyline. Filled with photos dating back to the earliest days in southern Nevada, [i]Education in the Neon Shadow[/i] chronicles the birth and growth of a school district in one of the most unique settings imaginable.
Without neon, Las Vegas might still be a sleepy desert town in Nevada and Times Square merely another busy intersection in New York City. Transformed by the installation of these brightly colored signs, these destinations are now world-famous, representing the vibrant heart of popular culture. But for some, neon lighting represents the worst of commercialism. Energized by the conflicting love and hatred people have for neon, Flickering Light explores its technological and intellectual history, from the discovery of the noble gas in late nineteenth-century London to its fading popularity today. Christoph Ribbat follows writers, artists, and musicians—from cultural critic Theodor Adorno, British rock band the Verve, and artist Tracey Emin to Vladimir Nabokov, Langston Hughes, and American country singers—through the neon cities in Europe, America, and Asia, demonstrating how they turned these blinking lights and letters into metaphors of the modern era. He examines how gifted craftsmen carefully sculpted neon advertisements, introducing elegance to modern metropolises during neon’s heyday between the wars followed by its subsequent popularity in Las Vegas during the 1950s and '60s. Ribbat ends with a melancholy discussion of neon’s decline, describing how these glowing signs and installations came to be seen as dated and characteristic of run-down neighborhoods. From elaborate neon lighting displays to neglected diner signs with unlit letters, Flickering Light tells the engrossing story of how a glowing tube of gas took over the world—and faded almost as quickly as it arrived.
When Elvis crooned "Bright light city . . . gonna set my soul on fire," he voiced and embraced the siren call of a glittering urban utopia that continues to mesmerize millions. Call it Sin City or Lost Wages, Las Vegas definitely deserves its rapturous "Viva!" Larry Gragg, however, invites readers to view Las Vegas in an entirely new way. While countless other authors have focused on its history or gaming industry or entertainment ties, Gragg considers how popular culture has depicted the city and its powerful allure over its first century. Drawing on hundreds of films, television programs, novels, and articles, Gragg identifies changing trends in the city's portraits. Until the 1940s, boosters promoted it as the "last frontier town," a place where prospectors and cowboys enjoyed liquor, women, and wide-open gambling. Then in the early 1950s commentators increasingly characterized Las Vegas as a sophisticated resort city in the desert, and ever since then journalists, filmmakers, and novelists have depicted a city largely built by organized crime and featuring non-stop entertainment, gambling, luxury, and, of course, beautiful-and available-women. In Gragg's narrative, these images form a kaleidoscope of lights, sounds, characters, and ultimately amazement about this neon oasis. In these pages, readers will meet gangsters like Bugsy Siegel, Tony Spilotro, and Lefty Rosenthal, as well as Las Vegas's most popular entertainers: Elvis Presley, Sinatra's Rat Pack, Liberace, and Wayne Newton, not to mention the Folies Bergere showgirls. And Gragg's skillful interweaving of fictional and journalistic accounts of organized crime shows just how mutually reinforcing they have become over the years. Vegas will always make people's eyes light up as bright as the Strip, witness the new TV show Vegas or the recent film The Hangover. For everyone entranced by its glitter and glamour, Bright Light City is a must read boasting color photos and bursting with insider details: an eclectic blend of stories, people, sights, and sounds that together make up this desert city's extraordinary appeal.
A travel guide to Las Vegas that also focusses on the neglection of its historic places.
This handbook to the neon oasis incorporates tips on blackjack and other gaming options to give you the chance to leave Las Vegas without losing the lot. It includes coverage of the area's other sights, from watersports at Lake Mead to the Hoover Dam and the Valley of Fire, plus an account of the Strip's 100 year history.