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A complete review of the modern publishing process, this resource is an ideal companion for aspiring authors who want to understand and break into this ever-changing industry. Featuring advice from a robust roster of literary agents, editors, authors, and insiders-including Random House Editor at Large David Ebershoff, literary agent and former Book of the Month Club Editor in Chief Victoria Skurnick, and New York Times-best selling author Bob Mayer-this guidebook demystifies the entire publishing process and offers some hints on where the publishing industry is headed. Thorough discussions on the difference between fiction and nonfiction publishing, working with an agent, maximizing marketing and promotional opportunities, and getting published in magazines, newspapers, and online make this an essential reference for anyone wanting to plot a course for publishing success.
Do you have what it takes to become an author, but are not sure where to start? Promote Your Book gives enterprising authors the advantage they need to navigate the publishing industry and gain a better understanding of what book promotion is all about. This well-organized collection of the most successful low-cost and no-cost ideas provides solutions for both aspiring and seasoned authors in any genre. You will learn how to promote the book without changing your lifestyle; how to promote creatively, locally, and through social media; submit news releases and tip sheets; arrange book signings, radio, and TV appearances; enhance marketing skills; spend money in all the right places, and more.
"I hate to lose. And what I really hate about it is that it takes exactly the same effort to lose as it does to win. So, if you're going to make that effort, why not make the effort to win?" --Tom Whidden, three-time America's Cup winner, president of North Marine Group America's Cup winner Peter Isler shows how the skills and strategies used in professional sailing apply equally well to competition, teamwork, and success in the world of business. Some of the most prominent and successful CEOs and executives in America are sailors--and with good reason. In both business and sailing, only the best-led, best-trained, most highly motivated teams win. In At the Helm, two-time America's Cup winner Peter Isler translates the secrets of success in the fast-paced world of grand-prix sailboat racing into a series of specific lessons that managers and businesspeople can apply to their day-to-day jobs. In the world of business and sailing, building a successful "team" takes years of planning, training, practice, and cooperation, with an absolute commitment to winning. Liberally sprinkled with entertaining, insightful, and cautionary stories from the worlds of sailing and business, At the Helm shows why it is essential to be able to change course quickly; how to "stack the deck" in your favor; how to plan for the unexpected. In addition, Peter includes a section on assessing your strengths and weaknesses, and offers suggestions on how to become a better "sailor." The first book to apply the strategies required for putting together a world-class sailing crew to the world of business, At the Helm is the perfect mix of business and pleasure. Liberally sprinkled withentertaining, insightful, and cautionary stories from the world of sailing and business, AT THE HELM shows why it is essential to be able to change course quickly, how to "stack the deck" in your favor, and how to plan for the unexpected. In addition, Isler includes a section on assessing strengths and weaknesses, and offers suggestions on how to become a better "sailor." The first book to apply the strategies required in putting together a world-class sailing crew to the world of business, AT THE HELM is the perfect mix of business and pleasure. -->
Today, there exists a newly discovered world of thought and possibility that is not yet on the radar screen of most people in our society. In this new world, life is more complex, yet at the same time simpler than what we have been led to believe. Many of our most important challenges cannot be successfully met in the same way as they were in the past. However, like preparing for a season of marching and playing music, entering this new world of possibility can be very challenging. It requires extra effort both intellectually and emotionally--including rejecting old ideas and learning new ones. It requires "thinking out of the box". In the context of this book, thinking outside the box transcends just being creative and coming up with a new angle or technique. It involves a quantum shift in thinking to a different dimension in which we see things in a new light where unforeseen possibilities appear. Sometimes these unforeseen possibilities take the form of unwanted unintended consequences. For example, while eliminating educational programs at first glance may appear to be a good way to balance a school district's budget, doing it may also mask the need for more money, lower the quality of education, and trigger a long-term process of dismantling educational programs. While thinking outside the box is not always easy, it will strengthen your ability as an educational leader to identify emerging opportunities as well as problems that are hidden from view. Like a mosaic, the chapters in this book are interconnected and work together to form a reservoir of thought that will enable the reader to sharpen the lens through which he/she views the world. This book is ideal for school administrators who want to optimize their potential as educational leaders to identify opportunities not only to navigate the rough waters of change, but to utilize the energy of these waters to move their schools and school districts forward.
First Published in 2009. Routledge is an imprint of Taylor & Francis, an informa company.
Over the past two decades, China's robust economic performance has propelled it to the world stage. At the same time, the world has increasingly scrutinized China's economic policies and activities. One of the hotly contested issues is China's foreign exchange rate policy. China's current reform and modernization policies to convert its centrally planned economy towards a market-driven one could hardly draw on experiences of other countries.This book provides a succinct and up-to-date account of China's exchange rate policy including the currency undervaluation debate and the internationalization of its currency. It begins with a brief history of the modern China's foreign exchange rate policy. In particular, it highlights the three Chinese policy characteristics; namely, independence, controllability and practicability, and graduality. This prologue helps to interpret China's policy on its currency, the renminbi (RMB); including its recent initiatives to promote the international use of its currency.The book covers the basic theoretical and empirical issues that are relevant for determining the equilibrium value of the RMB exchange rate and, hence, its degree of misalignment. Then it evaluates the controversy surrounding the RMB valuation debate, and highlights the sensitivity of empirical estimates of the degree of misalignment to alternative presumptions.The book also examines the timely issues related to China's recent efforts in promoting the use of its currency in the global financial market. After describing the background of China's recent efforts to internationalize the RMB, the book a) discusses the main promotional policies, including the recent Qianhai project and Shanghai Free Trade Zone initiative, b) evaluates the current status of the offshore RMB market, the level of international use of the RMB and the admission to the SDR basket, and c) assesses the future prospects of the RMB to be a global currency.
Many inventions come to us through military and government creation, such as Global Positioning Systems or G.P.S. This volume focuses on G.P.S. technology in detail, tracing the history and scientific breakthroughs leading to its creation. Readers will also consider its impact, and its future uses.
The 2009 edition of the Latin American Economic Outlook shows that governments in the region could do much more to exploit the ability of fiscal policy to boost economic growth and combat poverty and inequality.
For the 100th anniversary of the Race to the South Pole, a fresh look at what Shackleton's legendary Antarctic adventure can teach us about true leadership. Stranded in the frozen Antarctic sea for nearly two years, Sir Ernest Shackleton and his team of 27 polar explorers endured extreme temperatures, hazardous ice, dwindling food, and complete isolation. Despite these seemingly insurmountable obstacles, the group remained cohesive, congenial, and mercifully alive-a fact that speaks not just to luck but to an unparalleled feat of leadership. Drawing on this amazing story, Leading at The Edge demonstrates the importance of a strong leader in times of adversity, uncertainty, and change. The book reveals 10 timeless leadership lessons that show readers how to: * Instill optimism while staying grounded in reality * Have the courage to step up to risks worth taking * Consistently reinforce the team message * Set a personal example * Find something to celebrate and something to laugh about * Never give up Part adventure tale, part leadership guide, the second edition features additional lessons, new case studies of the strategies in action, tools to uncover and resolve conflicts, and expanded resources. An updated epilogue compares the leadership styles of the famous polar explorers Shackleton, Amundsen, and Scott. Today's leaders have much to learn from this gripping account of survival against all odds. Leading at The Edge will help them bring order to chaos-and achieve success in the face of adversity.
Because of trust in leadership, in each other, and in the mission, a tiny company like John Deere grew into a worldwide leader. On the opposite spectrum, a lack of trust is what eventually sank the seemingly unsinkable corporation of Enron. A culture of trust for all companies large and small is invaluable. Trust turns deflection into transparency, suspicion into empowerment, and conflict into creativity. And what many have learned unfortunately is that no enterprise is too large or too successful to withstand a lack of trust within its walls.In The 10 Laws of Trust, JetBlue chairman and Stanford Graduate School of Business professor Joel Peterson explores how a culture of trust gives companies an edge. Consider this: What does it feel like to work for a firm where leaders and colleagues trust one another? Peterson has found that, when freed from micromanagement and rivalry, every employee contributes his or her best. Risk taking and innovation become the norm. In clear, engaging prose, highlighted by compelling examples, Peterson details how to establish and maintain a culture of trust, including:• Start with integrity• Invest in respect• Empower everyone• Require accountability• Keep everyone informed• And much more!As Peterson notes, “When a company has a reputation for fair dealing, its costs drop: Trust cuts the time spent second-guessing and lawyering.” With this indispensable resource for businesses large and small, you will learn how to plant the seeds of trust throughout your organization--and reap the rewards of reputation, profits, and success!