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Everything you need to know in order to start, maintain, and provide service for a business collection, and to research virtually any business topic. Now in its fifth edition, The Basic Business Library is a modern sourcebook of core resources for the business library and the business information consumers and researchers it serves. This up-to-date guide also discusses strategies for acquiring and building the business collection in a Web 2.0/3.0 world and recommended approaches to providing reference service for business research. This text includes numerous real-world examples that cover market research, investment, economics, management and marketing. This is a single-volume guide to doing business research and managing business resources and services in a multitude of library environments. Readers will gain an understanding of the nature and breadth of providers of business information; learn the types and formats of information available; become familiar with key resources and providers in major categories such as marketing, financial information, and investment; and understand how to collect, use, and provide access to business information resources.
Provides a broad scope for research to take the frustration out of not being able to locate what you want, not just by country or region, but how to pinpoint and access reliable information on a global scale. Other issues addressed are Know-Your-Customer issues, corruption and terrorism and new Web 2.0 technologies. - Information provided draws upon the authors' real-life scenarios during her varied career - The author has been a long term user of many of the authoritative sites that are shown as examples - Practical pointers are provided for ways to recognise new resources