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A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development. Scholars have long debated the role and importance of the Democratic and Republican National Committees in American politics. In National Party Organizations and Party Brands in American Politics, Boris Heersink identifies a core DNC and RNC role that has thus far been missed: creating national party brands. Drawing on extensive historical case studies and quantitative analysis, Heersink argues that the DNC and RNC have consistently prioritized their role of using publicity to inform voters about their parties' policies and priorities from the beginning of the twentieth century onwards. Both committees invested heavily in political communication tools with the goal of shaping voters' perceptions of their parties. As Heersink shows, the DNC and RNC often have considerable freedom in determining what type of brands to promote, placing them in the center of major intra-party debates in the twentieth century--including Prohibition, civil rights, foreign affairs, and economic policy. Analytically rigorous and marshaling a vast body of research on US elections between 1912 and 2016, this book highlights how important national party organizations are in setting the agenda in American politics.
Contradicting the conventional political wisdom of the 1970s, which said state political parties were dormant and verging upon extinction, this book reveals that state party organizations actually grew stronger in the 1960s and 1970s. Reprinted with a new preface that covers changes in the 1980s in electoral politics, Party Organizations in American Politics encourages a reappraisal of scholarly treatment of party organization in political science.
A new assessment on the role, influence, and limitations of the Democratic and Republican National Committees in American political development. Scholars have long debated the role and importance of the Democratic and Republican National Committees in American politics. In National Party Organizations and Party Brands in American Politics, Boris Heersink identifies a core DNC and RNC role that has thus far been missed: creating national party brands. Drawing on extensive historical case studies and quantitative analysis, Heersink argues that the DNC and RNC have consistently prioritized their role of using publicity to inform voters about their parties' policies and priorities from the beginning of the twentieth century onwards. Both committees invested heavily in political communication tools with the goal of shaping voters' perceptions of their parties. As Heersink shows, the DNC and RNC often have considerable freedom in determining what type of brands to promote, placing them in the center of major intra-party debates in the twentieth century--including Prohibition, civil rights, foreign affairs, and economic policy. Analytically rigorous and marshaling a vast body of research on US elections between 1912 and 2016, this book highlights how important national party organizations are in setting the agenda in American politics.
Demonstrates how local political parties have retained a role of critical importance in American politics. While the media pay the most attention to the actions of the national political committees, political scientists have long emphasized the key role of local party organizations. Despite sweeping changes in the political environment, remarkably little research has sought to understand precisely how these local parties are structured, what they do, and whether they have any impact on the political system. In Local Party Organizations in the Twenty-First Century, Douglas D. Roscoe and Shannon Jenkins use data collected from more than 1,100 local parties in forty-eight states to provide the most thorough examination of the role of local political parties in the US political system, something that has been lacking in contemporary accounts of the role of parties. They show that party organizations take particular forms and engage in certain activities because political actors find these forms and activities useful for winning elections. While past research has centered primarily on the role of national and state political parties in the United States, this book demonstrates the continuing central role of local political parties in the electoral process, providing readers with a more comprehensive understanding of the US party system.
"The most comprehensive textbook I have read on American political parties. Written before the current partisan impasse, the book does much to clarify the extremely fluid and often fragile structure of our two major parties--parties that, in comparison with their European counterparts, have relatively weak ties to social classes and religious groups."--New York Review of Books
During the past fifty years American democracy has been transformed by the collapse of non-ideological and decentralized traditional party organizations and also by the emergence of more ideologically distinct and integrated service vendor parties and their allied groups. In this book, Joel Paddock uses several original data sets to provide new insights into the ways parties adapt to politics in the telecommunications age, growing interparty ideological differences, the changing relationship between parties and interest groups, and party nationalization. Well-suited for either graduate or undergraduate courses on political parties or linkage institutions, this book provides a fresh perspective on party transformation and the American democratic process.