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This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Are national galleries different from other kinds of art gallery or museum? What value is there for the nation in a collection of international masterpieces? How are national galleries involved in the construction national art? National Galleries is the first book to undertake a panoramic view of a type of national institution – which are sometimes called national museums of fine art – that is now found in almost every nation on earth. Adopting a richly illustrated, globally inclusive, comparative view, Simon Knell argues that national galleries should not be understood as ‘great galleries’ but as peculiar sites where art is made to perform in acts of nation building. A book that fundamentally rewrites the history of these institutions and encourages the reader to dispense with elitist views of their worth, Knell reveals an unseen geography and a rich complexity of performance. He considers the ways the national galleries entangle art and nation, and the differing trajectories and purposes of international and national art. Exploring galleries, artists and artworks from around the world, National Galleries is an argument about how we think about and study these institutions. Privileging the situatedness of each national gallery performance, and valuing localism over universalism, Knell looks particularly at how national art is constructed and represented. He ends with examples that show the mutability of national art and by questioning the necessity of art nationalism.
MUSEUM PR ACTICE Edited by CONAL MCCARTHY Museum Practice covers the professional work carried out in museums and art galleries of all types, including the core functions of management, collections, exhibitions, and programs. Some forms of museum practice are familiar to visitors, yet within these diverse and complex institutions many practices are hidden from view, such as creating marketing campaigns, curating and designing exhibitions, developing fundraising and sponsorship plans, crafting mission statements, handling repatriation claims, dealing with digital media, and more. Focused on what actually occurs in everyday museum work, this volume offers contributions from experienced professionals and academics that cover a wide range of subjects including policy frameworks, ethical guidelines, approaches to conservation, collection care and management, exhibition development and public programs. From internal processes such as leadership, governance and strategic planning, to public facing roles in interpretation, visitor research and community engagement and learning, each essential component of contemporary museum practice is thoroughly discussed.
As museums have taken on more complex roles in their communities and the number of museum stakeholders has increased to include a greater array of people, effective museum planning is more important than ever. The Manual of Museum Planning has become the definitive text for museum professionals, trustees, architects, and others who are concerned with the planning, design, construction, renovation, or expansion of a public gallery or museum. Rewritten and reorganized, the third edition features revised sections on planning for visitors, collections, and the building itself, and new sections on operations and implementation, which have become an essential part of the planning process. This new edition of the Manual of Museum Planning has been updated to meet the needs of professional museum practice in the 21st century and includes contributions by leading museum professionals. This manual is intended to be used as a guide for museum professionals, board members or trustees, government agencies, architects, designers, engineers, cost consultants, or other specialist consultants embarking on a capital project—expansion, renovation, or new construction of museum space.
This is the first comprehensive investigation of the industrial sourcing and procurement practices throughout sixty-eight construction industry supply channels across seven major commodity sectors at all levels. London presents real-world case studies to combine theory and practice to describe the economic structural and behavioural characteristics of sectors integral to the construction industry performance. Construction Supply Chain Economics details 'everyday' experiences and procurement decisions made by people in firms in the industry related to projects as they seek out other firms to work with during the tendering stage. London creates a language that enables us to classify and understand behaviour and recognise the impact of our decisions on firms and projects within the industry. Construction Supply Chain Economics introduces a new model for mapping the construction sector of particular interest to construction management and economic researchers and to procurement decision makers, including policymakers and clients, as well as industry practitioners, such as contractors, consultants and materials suppliers.
This book is both a history of Indian cinema and of the posters that advertise them. From the time of partition in 1947, when India began shaping its democracy and national image, its cinema began evolving from religious and mythological narratives based on Hindu epics. Whether in films dealing with social themes like poverty or love across caste lines, or rollicking adventures and romantic entertainments with extravagant costumes, sets and music, the Indians have evolved an original and exuberant product, and its Hindi-language national cinema, based in Mumbai (formerly Bombay), produces more films than any other country. These days the films produced in Bollywood (the name is a conglomeration of Hollywood and Bombay) are also viewed by millions of expatriate Indians and non-Indians everywhere. In presenting the visual phenomenon of the movie poster, this catalogue traces its graphic and stylistic developments, uses of hand-done art and photography, lithography, color and typography, and Western influences and takes us up to today's computer-generated designs. It is a treasure trove for the designer or anyone interested in the history of the graphic arts. Included is the story of Mary Evans, born in Perth, Australia, who was, during the 1930's and 1940's, India's box-office star ("Fearless Nadia").
In Remote Avant-Garde Jennifer Loureide Biddle models new and emergent desert Aboriginal aesthetics as an art of survival. Since 2007, Australian government policy has targeted "remote" Australian Aboriginal communities as at crisis level of delinquency and dysfunction. Biddle asks how emergent art responds to national emergency, from the creation of locally hunted grass sculptures to biliterary acrylic witness paintings to stop-motion animation. Following directly from the unprecedented success of the Western Desert art movement, contemporary Aboriginal artists harness traditions of experimentation to revivify at-risk vernacular languages, maintain cultural heritage, and ensure place-based practice of community initiative. Biddle shows how these new art forms demand serious and sustained attention to the dense complexities of sentient perception and the radical inseparability of art from life. Taking shape on frontier boundaries and in zones of intercultural imperative, Remote Avant-Garde presents Aboriginal art "under occupation" in Australia today.
Presenting a story of art and artists in Gunbalanya, western Arnhem Land between the years 2001 and 2005, this book explores the artistic community surrounding the primary place of art creation and sale in the region, Injalak Arts, an art centre established in the remote Aboriginal community of Gunbalanya. Using a variety of disciplinary approaches including archaeological analysis and material culture studies, anthropology, historical research, oral histories, and reflexive ethnography, the social context of art creation is explored. May argues that Injalak Arts as a place activates and draws together particular social groupings to form a sense of identity and community. It is the nature of this community, or "Karrikadjurren" in the local dialect, that is the primary focus of this book, with the artworks painted during this period providing unique insights into art, identity, community, and innovation. This book will be of most interest to those working in or studying archaeology, material culture studies, museum studies, anthropology, sociology, Aboriginal studies, art history, Australian studies, rock art, and development studies. More specifically, this book will appeal to scholars with an interest in the archaeology or anthropology of art, ethnoarchaeology, and the nature and politics of community archaeology.
The Action Plan for Australian Mammals 2012 is the first review to assess the conservation status of all Australian mammals. It complements The Action Plan for Australian Birds 2010 (Garnett et al. 2011, CSIRO Publishing), and although the number of Australian mammal taxa is marginally fewer than for birds, the proportion of endemic, extinct and threatened mammal taxa is far greater. These authoritative reviews represent an important foundation for understanding the current status, fate and future of the nature of Australia. This book considers all species and subspecies of Australian mammals, including those of external territories and territorial seas. For all the mammal taxa (about 300 species and subspecies) considered Extinct, Threatened, Near Threatened or Data Deficient, the size and trend of their population is presented along with information on geographic range and trend, and relevant biological and ecological data. The book also presents the current conservation status of each taxon under Australian legislation, what additional information is needed for managers, and the required management actions. Recovery plans, where they exist, are evaluated. The voluntary participation of more than 200 mammal experts has ensured that the conservation status and information are as accurate as possible, and allowed considerable unpublished data to be included. All accounts include maps based on the latest data from Australian state and territory agencies, from published scientific literature and other sources. The Action Plan concludes that 29 Australian mammal species have become extinct and 63 species are threatened and require urgent conservation action. However, it also shows that, where guided by sound knowledge, management capability and resourcing, and longer-term commitment, there have been some notable conservation success stories, and the conservation status of some species has greatly improved over the past few decades. The Action Plan for Australian Mammals 2012 makes a major contribution to the conservation of a wonderful legacy that is a significant part of Australia’s heritage. For such a legacy to endure, our society must be more aware of and empathetic with our distinctively Australian environment, and particularly its marvellous mammal fauna; relevant information must be readily accessible; environmental policy and law must be based on sound evidence; those with responsibility for environmental management must be aware of what priority actions they should take; the urgency for action (and consequences of inaction) must be clear; and the opportunity for hope and success must be recognised. It is in this spirit that this account is offered.