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Covering all senior and junior colleges.
​For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.​​
An annotated guide to business and industrial directories, professional and scientific rosters, and other lists and guides of all kinds.
"Provides an overview of what students should consider and expect from the varied career options available to them in the sports industry. This book answers the questions students are most likely to have, including what courses they should take, the areas of study available to them, the salary they can expect to earn after graduation, and how they can get the job of their dreams. This essential guide will help increase sutdents' likelihood of finding careers in the highly competitve sports industry."--
A union list of serials commencing publication after Dec. 31, 1949.
Featuring a new preface by the author, this book looks closely at college sports and how they shape the athletic and personal landscape for girls and young women. Filled with interviews from female athletes of all ages, this book chronicles how college and youth sports have become more corporate, to the detriment of participants.