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Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.
Sometimes it seems as if everyone knows someone who is affected by diabetes. More than in 9 African American adults have diabetes. African Americans are .8 times as likely to have diabetes as non-Hispanic whites of the same age . Researchers estimate that if diabetes continues to increase at its current rate, in 3 children born in the year 2000 will develop diabetes in their lifetime—unless something changes. Diabetes can cause heart disease, stroke, kidney failure, lower-limb amputations, and blindness, but it doesn't have to. In many cases it is possible to prevent or delay type 2 diabetes in people at high risk. Scientists who conducted the Diabetes Prevention Program (DPP) study2 found that people can prevent or delay type 2 diabetes by losing some weight (5–7 percent of their weight), eating a healthy diet (low fat, lower calorie), and increasing their physical activity. High-risk adults who participated in the study's “lifestyle modification” activities reduced their risk of developing type 2 diabetes by 58 percent; they lost 5 to 7 percent of their body weight ( 0– 5 pounds for a person weighing 200 pounds) by eating a lower fat diet and having a modest, consistent increase in physical activity (e.g., walking 5 days per week, 30 minutes per day). Dr. James R. Gavin III, past chair of the National Diabetes Education Program (NDEP) and former president of the American Diabetes Association, understands the burden diabetes has placed on the African American community. “Diabetes is a growing epidemic in our communities,” notes Dr. Gavin. “If we are going to make a difference, we need to reach people where they live, work, and play.” This new NDEP curriculum, Power to Prevent: A Family Lifestyle Approach to Diabetes Prevention was developed to help bring diabetes prevention and control to African American communities. The Power to Prevent curriculum is composed of 2 sessions that are designed to help people bring healthier habits into their lives to prevent diabetes. These same skills—eating more healthily and increasing physical activity— can also help people who have diabetes control the disease. This curriculum is a companion piece to the NDEP Small Steps. Big Rewards. Prevent Type 2 Diabetes campaign to help the African American community take steps to prevent or delay diabetes. Small Steps. Big Rewards includes tip sheets and booklets such as the GAME PLAN toolkit for diabetes prevention. The aim of the Power to Prevent: A Family Lifestyle Approach to Diabetes Prevention curriculum is to guide people in the use of these NDEP tools and to help them support one another in making changes toward a healthier lifestyle. By taking small steps to implement healthy lifestyle behaviors, African Americans can reap big rewards, such as delaying or preventing type 2 diabetes and its complications.
Psychosocial Care for People with Diabetes describes the major psychosocial issues which impact living with and self-management of diabetes and its related diseases, and provides treatment recommendations based on proven interventions and expert opinion. The book is comprehensive and provides the practitioner with guidelines to access and prescribe treatment for psychosocial problems commonly associated with living with diabetes.
Drawing on input from people with long-term ailments, this book points the way to achieving the best possible life under the circumstances.
How can we facilitate more effective, efficient, equitable and sustainable solutions to the problems that confound our communities and world? Social marketing guru R. Craig LeFebvre weaves together multi-level theories of change, research and case studies to explain and illustrate the development of social marketing to address some of society’s most vexing problems. The result is a people-centered approach that relies on insight and empathy as much as on data for the inspiration, design and management of programs that strive for changes for good. This text is ideal for students and professionals in health, nonprofit, business, social services, and other areas. “This is it -- the comprehensive, brainy road map for tackling wicked social problems. It’s all right here: how to create and innovate, build and implement, manage and measure, scale up and sustain programs that go well beyond influencing individual behaviors, all the way to broad social change in a world that needs the help.”—Bill Novelli, Professor, McDonough School of Business, Georgetown University, former CEO, AARP and founder, Porter Novelli and the Campaign for Tobacco-Free Kids “I’m unaware of a more substantive treatise on social marketing and social change. Theoretically based; pedagogically focused; transdisciplinary; innovative; and action oriented: this book is right for our time, our purpose, and our future thinking and action.”—Robert Gold, MS, PhD, Professor of Public Health and Former Dean of the School of Public Health at the University of Maryland, College Park “This book -- like its author -- is innovative and forward-looking, yet also well-grounded in the full range of important social marketing fundamentals.”—Edward Maibach, MPH, PhD, University Professor and Director, Center for Climate Change Communication, George Mason University
Much of health care today involves helping patients manage conditions whose outcomes can be greatly influenced by lifestyle or behavior change. Written specifically for health care professionals, this concise book presents powerful tools to enhance communication with patients and guide them in making choices to improve their health, from weight loss, exercise, and smoking cessation, to medication adherence and safer sex practices. Engaging dialogues and vignettes bring to life the core skills of motivational interviewing (MI) and show how to incorporate this brief evidence-based approach into any health care setting. Appendices include MI training resources and publications on specific medical conditions. This book is in the Applications of Motivational Interviewing series, edited by Stephen Rollnick, William R. Miller, and Theresa B. Moyers.
The third edition of Clinical Care of the Diabetic Foot has been fully revised and updated, and continues to be the essential handbook on foot care and the treatment of the diabetic foot. The diabetic foot is typically the victim of nerve damage, micro- and macrovascular disease, and faulty healing, mechanisms that without proper care can lead to amputation. More than 80,000 diabetes-related amputations are performed in the United States each year, but non-specialist primary care providers, as well as residents, nurses, and diabetes educators, can help prevent this devastating, life-altering, and expensive complication. Healthcare professionals and medical students alike will find that this concise, well-indexed, and updated guide offers practical advice on detecting and managing diabetes-related foot complications.
Life With Diabetes is a series of teaching outlines developed and tested by the Michigan Diabetes Research and Training Center, affiliated with the Department of Medical Education of the University of Michigan Medical School. Previous editions of this teaching curriculum have been used by thousands of educators in diabetes clinics throughout North America to help their patients understand and live with the many challenges of diabetes. Each of the 22 topical chapters are detailed guides that give all the information an educator needs to cover a topic completely, yet allows each educator to speak to their patients in his or her own voice at a pace that is appropriate for each individual and class. Each topical chapter includes illustrations that can be used to show and teach important concepts, e.g., carbohydrate counting and how to manage stress, and necessary daily tasks, e.g., monitoring blood glucose and meal planning. There is also an extensive support material section that helps educators manage their educational programs. Life With Diabetes is the one book that every diabetes educator and clinic must have to provide complete and accurate health care to their diabetes patients.