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Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.
In the context of a systematic overview of the possibilities of applying narratological concepts to a study of TV series, ten case studies are explored in depth, demonstrating how series such as 24, Buffy, Twin Peaks, Star Trek, Blackadder, and Sex and the City make use of innovative audiovisual means of storytelling. Transgressing the traditional confines of narrative theory, the chapter authors address the question of how form, content, and function intersect in these series.
Communication is central to how we understand international affairs. Political leaders, diplomats, and citizens recognize that communication shapes global politics. This has only been amplified in a new media environment characterized by Internet access to information, social media, and the transformation of who can communicate and how. Soft power, public diplomacy 2.0, network power – scholars and policymakers are concerned with understanding what is happening. This book is the first to develop a systematic framework to understand how political actors seek to shape order through narrative projection in this new environment. To explain the changing world order – the rise of the BRICS, the dilemmas of climate change, poverty and terrorism, the intractability of conflict – the authors explore how actors form and project narratives and how third parties interpret and interact with these narratives. The concept of strategic narrative draws together the most salient of international relations concepts, including the links between power and ideas; international and domestic; and state and non-state actors. The book is anchored around four themes: order, actors, uncertainty, and contestation. Through these, Strategic Narratives shows both the possibilities and the limits of communication and power, and makes an important contribution to theorizing and studying empirically contemporary international relations. International Studies Association: International Communication Best Book Award
Understanding and harnessing the persuasive powers of narrative is central to U.S. and international counter-terrorism efforts. There is an urgent need to understand the narrative tactics of terrorist recruitment and an equal if not greater need to destabilize and exploit the weaknesses of those narratives. Maan makes a connection, unique to terrorism studies, between the mechanisms of colonizing narratives and psychological warfare aimed at the recruit. The power of both relies on misidentification, both types of narratives encourage individuals to take actions contrary to their best interests, and both are insidious: they are continued internally without the implementation of external physical force. While these narrative strategies have been powerful, Maan makes the argument, also unique to terrorism studies, that certain types of compositional structures lend themselves to manipulation and the weakness of those structures can be exploited from a security standpoint.
Contemporary wars are largely wars of influence and they will not necessarily be won by those with the most information or the most accurate data. They will be won by those effectively tell the meaning of the information and what difference it makes for the audience.
What do stories in games have in common with political narratives? This book identifies narrative strategies as mechanisms for meaning and manipulation in games and real life. It shows that the narrative mechanics so clearly identifiable in games are increasingly used (and abused) in politics and social life. They have »many faces«, displays and interfaces. They occur as texts, recipes, stories, dramas in three acts, movies, videos, tweets, journeys of heroes, but also as rewarding stories in games and as narratives in society - such as a career from rags to riches, the concept of modernity or market economy. Below their surface, however, narrative mechanics are a particular type of motivational design - of game mechanics.
Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
Eight essays on science fiction and fantasy: "Narrative Strategies in Science Fiction," "Immortality in Science Fiction," "Why There Is (Almost) No Such Thing as Science Fiction," "Perfectibility and the Novel of the Future," "In Search of a New Genre," "Ecology and Dystopia," "Cosmic Horror," and "Growing Up as a Superhero." Complete with bibliography and index.
Discourses and narratives are crucial in how we understand a world of rapid changes. This textbook constitutes a unique introduction to two major influential theoretical and methodological fields - discourse and narrative methods - and examines them in their interrelation. It offers readers an orientation within the broad and contested area of discourse and narrative methods and develops concrete analytical strategies to those who wish to explore both or one of these fields as well as their overlaps. Illustrated with examples from real life and real research, this book: Maps the theoretical influence from poststructuralist, postmodern, postcolonial and feminist ideas on the field of discourse and narrative. Acts as a guide to the most central analytical approaches in discourse and narrative studies supported by concrete examples of analytical strategies. Presents a variety of oral, textual, visual and other ’data’ for the purpose of analyzing discourse and narrative. Offers deeper insight into discourse and narrative methods within three themes of crucial importance for changing global context: media and society, gender and space, and autobiography and life writing. Acts as a helpful guide to situated writing based on concrete workshop exercises, which promotes ethical reflexivity, analytical thinking and creative engagement in the study of discourses and narratives.