Download Free Naming And Framing Book in PDF and EPUB Free Download. You can read online Naming And Framing and write the review.

This book offers an innovative, unified theoretical model for better understanding the processes underpinning naming and framing and the power that words exert over human minds. The volume integrates theoretical paradigms and empirical insights from across a broad array of research disciplines, several of which have not been combined before, and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross-disciplinary links, further integrating work from neighbouring fields such as marketing, health communication, and political communication, that indicate paths for future research and implications for communicative ethics. This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.
This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality. // The volume outlines current theoretical paradigms and empirical findings on naming and framing and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross disciplinary links, further integrating work from neighboring fields such as marketing, health communication, and political communication, that indicate paths for future research on naming and framing and implications for communicative ethics. // This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.
In bringing together the perspectives of the authors, the book shows how students' names are an agency of their learning. For educators, this means undergoing a scaffolding process of learning the background to names and naming processes and then applying this knowledge to an understanding of students.
The author warns about the dangers inherent in naming - the impulse to name the new and familiar is human, and public discourse needs to be based upon mutually understandable terms, but naming can also obscure and undermine the process of facing new challenges. She urges the Jewish community to be careful with nomenclature and to face the future prioritizing the creative use of intellectual resources over the multiplication of buzzwords.
Leadership doesn't just exist behind the podium. This thoughtful, practical guide shows how the best leaders seize every opportunity--from the dramatic to the mundane--to manage meaning, gain support for their vision, and spur action from their constituents.
This book is available as an open access ebook under a CC-BY-NC-ND licence.This book investigates the new language of vulnerability that has emerged in feminist, queer and antiracist debates on media, taking a particular interest in the historical legacies and contemporary forms and effects of this language. Contributors such as Jack Halberstam and Sara Ahmed examine how vulnerability has become a battleground, how affect and vulnerability have turned into a politicised currency both for addressing and obscuring asymmetries of power, and how media activism and state policies address so-called vulnerable groups. Taking on such heated topics as trigger warnings and diversity policies, the book will be of interest to scholars and students in media and cultural studies, affect theory, gender studies, queer theory and critical race studies.
From its origins in the Midwest in the early nineteenth century, the technique of light timber framing-also known at the time as "Chicago construction"-quickly came to underwrite the territorial and ideological expansion of the United States. Softwood construction was inherently practical, as its materials were readily available and required little skill to assemble. The result was a built environment that erased typological and class distinctions: no amount of money can buy you a better 2 x 4. This fundamental sameness paradoxically underlies the American culture of individuality, unifying all superficial differences. It has been both a cause and effect of the country's high regard for novelty, in contrast with the stability that is often assumed to be essential to architecture. American Framing is a visual and textual exploration of the social, environmental, and architectural conditions and consequences of this ubiquitous form of construction. For architecture, it offers a story of an American project that is bored with tradition, eager to choose economy over technical skill, and accepting of a relaxed idea of craft in the pursuit of something useful and new-the forming of an architecture that enables architecture.