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Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.
"Modern market research has made significant progress in pushing the envelope of analytical models of consumer behavior, but common and highly visible marketing failures indicate that something is missing in this approach. Long-term success in marketing requires an actionable understanding of consumer motivations. This book details Censydiam's (The Center for Systematic Diagnostics in Marketing) insights into these matters - ranging from the importance of the unconscious in consumer decision-making to the effective use of a universally applicable psychological model that can yield country-specific results. It is true that we live in a very quantitative age. Academics are more inclined to bemoan the lack of numerical literacy among our citizens than to advocate a better understanding of human nature. In terms of market research, this means that many studies leap to quantification too quickly. People's motivations are not so easily put into an analytical black box. Quantification is ultimately necessary, but it is critical to understand the correct questions to ask before we attempt to become precise about consumers' buying dynamics."
Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni Written in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times Shows why the quality of vulnerability is so important in business Includes ideas for inspiring customer and client loyalty Written by the highly successful consultant and business writer Patrick Lencioni This new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.
A New York Times bestseller "Brilliant, funny…the best math teacher you never had." —San Francisco Chronicle Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called "sexy." From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions. And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.
This devastating book illuminates America's gun culture -- its manufacturers, dealers, buffs, and propagandists -- but also offers concrete solutions to our national epidemic of death by firearm. "Touches on all aspects of the gun issue in this country. Gives great voice to that feeling...that something real must be done." --San Diego Union-Tribune "One of the most readable anti-gun treatises in years." --Washington Post Book World It begins with an account of a crime that is by now almost commonplace: on December 16, 1988, sixteen-year-old Nicholas Elliot walked into his Virginia high school with a Cobray M-11/9 and several hundred rounds of ammunition tucked in his backpack. By day's end, he had killed one teacher and severely wounded another. In Lethal Passage Erik Larson shows us how a disturbed teenager was able to buy a weapon advertised as "the gun that made the eighties roar." The result is a book that can -- and should -- save lives, and that has already become an essential text in the gun-control debate.
From the creator of the number one business blog comes a powerful exploration of how, and why, businesses had better be blogging: Naked Conversations. According to experts Robert Scoble and Shel Israel, blogs offer businesses something that has long been lacking in their communication with customers -- meaningful dialogue. Devoid of corporate-speak and empty promises, business blogs can humanize communication, bringing companies and their constituencies together in a way that improves both image and bottom line. The authors use more than 50 case histories to explain why blogging is an efficient and credible method of business communication. You'll find yourself excited about the possibilities blogs present after reading just a few pages. Discover how: Prominent business leaders, including Mark Cuban of the Dallas Mavericks, Bob Lutz from General Motors, and Jonathan Schwartz of Sun Microsystems, are beginning to use blogs to connect with their customers in new ways. Blogging has changed the rules of communication and competition. You can launch an effective blogging strategy and the reasons why you should. Featuring a foreword by Tom Peters, this is a resource you and your business can't do without.
Bodies, bodies! Big and small, short and tall, young and old—Every BODY is different! The Bare Naked Book has been a beloved fixture in libraries, classrooms, and at-home story times since its original publication in 1986. Now, this revised edition is ready to meet a new generation of readers. The text has been updated to reflect current understandings of gender and inclusion, which are also showcased in the brand-new, vibrant illustrations by Melissa Cho. Featuring a note from the author explaining the history of the book and the importance of this updated edition, readers will delight in this celebration of all kinds of bodies.
“A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.
The Naked Socialist is the real story of socialism. Complete, easy to read, no jargon, well documented, and gives a fascinating look at the raw decay of culture and economy now at work in America. It also provides a beautifully described explanation of the lasting principles of prosperity and constitutional freedoms that must be restored relatively quickly. The Naked Socialist strips away the fakery, the false hopes, the hollow dreams, and the meaningless promises that socialists have foisted on countless millions---not just for the present, but over thousands of years. With clear, brief, and step-by-step examples and anecdotes, the author explains what socialism is, where it came from, how it works, how to recognize it, and why it always destroys its host nation. You will learn that the Seven Pillars of Socialism are not at all new, but a phenomenon that first appeared more than 6,000 years ago---and why socialism managed to mushroom in nations and cultures right up into today’s current events. The Naked Socialist is divided into five parts: 1) Gaining an understanding of what socialism is, 2) How it has appeared in human history, 3) The miracle that stopped socialism, 4) The corruption of that miracle, and, 5) The steps to return that miracle to America and the rest of the world today. Included throughout the book are several questions to teach, test and emphasize important points so that students of freedom may see where this nation needs to move to regain its lost liberties. The Naked Socialist fulfills an urgent need to answer such questions as, • How much of the U.S. Constitution has been replaced with socialism? • What is socialism, and why does it eventually ruin everything it touches? • How did the Founding Fathers specifically make socialism illegal? • How did socialism destroy Rome, the ancient Inca, Jamestown, and Plymouth? Are these same patterns of demise at work today? • Which U.S. presidents socialized America, and what steps did they take to do it? Are these reversible? • How is socialism hurting other nations around the globe? • What are the best examples of socialism in action today? • What are the Seven Pillars of Socialism? • How can people learn to recognize socialism in their midst, or, learn if they're thinking like a socialist? • What are the 46 goals of socialism? • What will it take to eradicate socialism once and for all? The study of freedom breathes hope and encouragement into all things---it sheds light into the dark corners of deception and conspiracy, showing that truth is the only authentic “transparency.” Once socialism is stripped naked, those badly needed answers to restore freedom will materialize for everyone’s benefit. Find those answers, plus hope and courage, in the pages of The Naked Socialist. Reviews "The Naked Socialist is going to be explosive! When people know what Paul Skousen is talking about, and really get to the heart of socialism, The Naked Socialist is going to go VIRAL." --George Jarkesy, Host of the nationally syndicated "The George Jarkesy Radio Show" "The Naked Socialist is an amazing book that provides clarity to what is going on in the socialist world and why Americans do not seem to get socialism!" -Howard Stephenson, Utah State Senator, President of the Utah Taxpayers Association and Host of Red Meat Radio "The Naked Socialist is one of those books that is both an interesting read, as well as a useful reference book. Paul Skousen's research is insightful and thorough, spanning many civilizations and continents. He not only strips socialism of its clothing, he also provides us with great ideas for fighting this scourge. This is a MUST READ for anyone who wants to know how our country arrived where it is today." -Stefan Bartelski, Radio Host of the "Patriot Come Lately Show" "The Naked Socialist connects the ancient order of oppression with the modern order of oppression. The Naked Socialist is a fabulous book and we need to get everyone to read it NOW!" --Morgan Philpot, Host of "Philpot Radio" and former member of the Utah House of Representatives As a retired University Professor, I have spent many hours over the years doing research. "The Naked Socialist" will be a gold mine for anyone presently researching the Socialist inroads in America! It is the most complete and heavily documented work I have ever read, yet can be read straight though as an intriguing historical novel. --James C. Bowers, Sc.D., Author of "The Naked Truth: The Naked Communist Revisited"
In his 30th rollicking chronicle of the enchanted land of Xanth, Piers Anthony reveals unexplored new dimensions of his magical realm. Stork Naked tells the tale of Surprise Golem, an expectant mother who has just lost her brand-new baby! For in Xanth, little ones are actually delivered by storks! And the Stork assigned to deliver Surprise's eagerly awaited Bundle of Joy has inexplicably refused to surrender it, flying off instead through a hole in the fabric of reality. Now, to track down her offspring, Surprise must lead an ill-assorted assemblage of confederates on a desperate quest through dozens of different Xanths. But sinister, unseen forces are determined to stop her. And in order to find her child, Surprise may have to lose her heart.