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This new edition of Management Communication is a case-based textbook that introduces students to the strategic communication methods that are crucial to master in order for them to develop into effective and ethical managers at all levels of business. Effective communication skills are necessary for success in the business world, and James O’Rourke has written a highly readable book filled with anecdotes and examples to engage students in the learning process. This seventh edition includes both classic and new features. The strategic approach is integrated throughout the book, allowing students to understand how a communicated message affects the business as a whole. New case studies provide students with hands-on experience of scenarios they will encounter in the real world, looking at global companies such as Facebook and Nike. Further updates include new content on technology, corporate culture, and disinformation. An ethical thread is woven through the text, demonstrating how ethical decision making can be applied in all aspects of communication. Chapters on intercultural communication, nonverbal communication, and conflict management provide students with the skills to build relationships and influence stakeholders – key skills for any manager. This text will provide students with a well-rounded understanding of management communication and the support material ensures it serves as a complete resource for instructors.
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Based on the assumption that management occurs through communication, this text offers a balanced presentation of theory and practice by providing numerous, detailed examples of complex business communication situations. In addition, Management Communication covers strategic approaches to both written and oral communication, multicultural and ethical issues, workplace diversity, globalization, group dynamics, and interpersonal communication. The text's flexible handbook format reflects how advanced and graduate/MBA students actually use textbooks--they can either read chapters in sequence or access specific sections to research particular issues and concepts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.