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A concise yet comprehensive account of the origins and evolution of rock music, emphasizing its interaction with social change and cultural trends. The narrative begins with ``the birth of the blues'' and proceeds to discuss the major (and mention the minor) performers and to identify the significant styles. These include Fifties rockabilly, folk/protest, the British Invasion, acid rock, punk/New Wave, and Eighties revivalism. Using a lively, anecdotal approach and pertinent quotes, the author examines the appropriate political, economic, technological, or psychological context of each topic, e.g., the relationship between Dylan's music and JFK's New Frontier. A primary focus throughout is on the contributions of blacks and the role of racism. Paul Feehan, Univ. of Miami Lib., Coral Gables, Fla. - Library Journal.
Provides readers with an understanding of the Human Services Profession. Introduction to Human Services: Through the Eyes of Practice Settings, 3/e explores human services through the lens of the most common practice settings where human service professionals work. This title also provides information about social problems within a socio-political context allowing readers to think about ways in which culture and ideology influence people's perspectives. Standards for Excellence series -- Each chapter highlights the national standards set by the Council for Standards in Human Service Education (CSHSE). Critical thinking questions throughout reinforces this integration. Learning Goals Upon completing this book, readers will be able to: Understand the issues pertinent to human services from new perspectives. Challenge the status quo of human services. Recognize their own stereotypical thinking that may create barriers to becoming effective helpers.
For undergraduate or graduate courses that include planning, conducting, and evaluating research. A do-it-yourself, understand-it-yourself manual designed to help students understand the fundamental structure of research and the methodical process that leads to valid, reliable results. Written in uncommonly engaging and elegant prose, this text guides the reader, step-by-step, from the selection of a problem, through the process of conducting authentic research, to the preparation of a completed report, with practical suggestions based on a solid theoretical framework and sound pedagogy. Suitable as the core text in any introductory research course or even for self-instruction, this text will show students two things: 1) that quality research demands planning and design; and, 2) how their own research projects can be executed effectively and professionally.
Key Benefit: Illustrates family therapy techniques -- The Essentials of Family Therapy, 6/e examines the rich history, classic schools, and latest developments in family therapy. Key Topics: Utilize various family therapy techniques. Recognize the techniques of successful contemporaries in the field. Market: Professional Market, including counseling, family therapy, social work, and other helping profession programs
For courses in Physiological/Biopsychology An up-to-date, comprehensive, and accessible overview of behavioral neuroscience Physiology of Behavior provides a scholarly yet accessible portrait of the dynamic interaction between biology and behavior. Lead author Neil Carlson and new co-author Melissa Birkett drew upon their experience teaching and working with students to create the new edition of this comprehensive and accessible guide for students of behavioral neuroscience. In addition to updated research, the Twelfth Edition offers an updated art and visual program and a more robust learning architecture that highlights key concepts, guiding students through the text. Physiology of Behavior, Twelfth Edition is also available via REVEL(tm), an immersive learning experience designed for the way today's students read, think, and learn.
Applies the empowerment perspective to the Social Work profession. Social Work: An Empowering Profession, 8/e introduces the social work profession and interweaves contemporary themes of strength, human rights, and social justices. In addition, this title details the empowerment-oriented roles of the social worker as consultant, resource manager, and educator. Connecting Core Competencies series -- Each chapter highlights the core competencies and practice behavior examples found in the Educational Policy and Accreditation Standards (EPAS) set by the Council on Social Work Education (CSWE). Critical thinking questions throughout reinforces these connections. Learning Goals Upon completing this book, readers will be able to: Understand the Social Work Profession. Apply principles of empowerment to various fields of social work practice. Apply critical thinking skills to case scenarios presented throughout the text. Analyze issues faced by clients using a human right and social frame. Examine personal perspectives and biases.
"All good marketing is local. Global companies know this and are going "glocal."There is also a trend towards the Internet of Everything, which revolutionizes the whole marketing discipline.Svend Hollensenhas captured all the latest trends very well with the new cases inhis seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there s one textbook that today s students and tomorrow s marketers need to read, it s Svend Hollensen s world renowned text. For over fifteen years "Global Marketing" has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, "Global Marketing "continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. "The world today truly is flat, and a sound global perspective is an absolute must for all students. SvendHollensen'sGlobal Marketingprovides a thorough and comprehensive treatment that delivers on this need." Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion. Elisabeth Gotze, Vienna University of Economics and Business Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process End of part and end of chapter case studies helping students to understand how the theory relates to real world application Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work About the author Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including"Marketing Management"and "Essentials of Global Marketing." Student resourcesspecifically written to complement this textbook are at www.pearsoned.co.uk/hollensen "
Every student package automatically includes a CD-ROM containing the Microbiology Place website, along with an access code for the Microbiology Place website. Students and instructors continue to make Microbiology: An Introduction the No. 1 selling non-majors microbiology text, praising its careful balance of microbiology concepts and applications, proven art that teaches, and its straightforward presentation of complex topics. For the Eighth Edition, this successful formula has been refined with updated research, applications, and links to an enhanced Microbiology Place Website/CD-ROM. Supported by a powerful new Art and Photo CD-ROM for instructors, this new edition provides the most current coverage, technology, and applications for microbiology students.
A pragmatic, clinical approach focuses on the essential knowledge needed for the successful practice of family therapy The Essentials of Family Therapy examines the full scope of family therapy - its rich history, classic schools, and latest developments - with an increased emphasis on practical issues. With its focus on contemporary clinical practice, illustrative case studies, and extremely practical presentation, The Essentials of Family Therapy helps readers gain a thorough understanding of why a therapy technique is successful and how they can apply it in their own practice. The 7th Edition features new case studies with Reflect and Apply Questions to help students think about how to apply therapeutic principles; end-of chapter questions that are designed to help readers think critically about the principles in the chapter and consider how to apply them; and additional content highlighting the essential concepts in each chapter. New material that emphasizes recent trends in clinical practice has been added, including: a revised Cognitive-Behavioral chapter that focuses on recent trends (Ch.9); a new section on families with transgender members (Ch. 10); and a new chapter about research (Ch. 14). Also available with MyLab Helping Professions By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. MyLab Helping Professions organizes all assignments around the CSWE EPAS for Social Work and CSHSE Standards for Human Services -- enabling easy course alignment and reporting. MyLab Helping Professions for Family Therapy also includes mapping to the COAMFTE Standards. Note: You are purchasing a standalone product; MyLab does not come packaged with this content. Students, if interested in purchasing this title with MyLab Education, ask your instructor to confirm the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase both the physical text and MyLab Helping Professions, search for: 0135167795 / 9780135167793 The Essentials of Family Therapy Plus MyLab Helping Professions with Pearson eText -- Access Card Package Package consists of: 0135168090 / 9780135168097 The Essentials of Family Therapy 0135223946 / 9780135223949 MyLab Helping Professions with Pearson eText -- Access Card -- for The Essentials of Family Therapy