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“McGonigal is a clear, methodical writer, and her ideas are well argued. Assertions are backed by countless psychological studies.” —The Boston Globe “Powerful and provocative . . . McGonigal makes a persuasive case that games have a lot to teach us about how to make our lives, and the world, better.” —San Jose Mercury News “Jane McGonigal's insights have the elegant, compact, deadly simplicity of plutonium, and the same explosive force.” —Cory Doctorow, author of Little Brother A visionary game designer reveals how we can harness the power of games to boost global happiness. With 174 million gamers in the United States alone, we now live in a world where every generation will be a gamer generation. But why, Jane McGonigal asks, should games be used for escapist entertainment alone? In this groundbreaking book, she shows how we can leverage the power of games to fix what is wrong with the real world-from social problems like depression and obesity to global issues like poverty and climate change-and introduces us to cutting-edge games that are already changing the business, education, and nonprofit worlds. Written for gamers and non-gamers alike, Reality Is Broken shows that the future will belong to those who can understand, design, and play games. Jane McGonigal is also the author of SuperBetter: A Revolutionary Approach to Getting Stronger, Happier, Braver and More Resilient.
NFL linebacker, speaker, podcaster, and humanitarian Sam Acho gives a blueprint for taking off our masks and living lives of genuine authenticity. Most of us hide. We play small and don't live up to our full potential. Sam Acho was one of those people. As an NFL linebacker, for example, he earned his MBA but told no one because he was afraid of what people might think if they found out that he cared about things that weren't "normal" for his profession. After many years of hiding himself, the person he had become had no connection to the real Sam. Only when he lost a friend and a mentor did he realize he was doing it all wrong--just like many us do, when we try to become someone we're not. All the while, we ignore the unique gifts and talents and personality we truly possess. But there is another way of living: Let the world see you. Your quirks, your passions, and your inner desires were not given to you by accident. And the world needs your gifts. In Let the World See You, Sam Acho shares lessons from his own life as well as stories from others to reveal how you can overcome your fears and discover your true selves. Being the real you pays big. No one else has what you have. No one else can share what you share. Let the World See You helps crack the shell of people who are in hiding and reveals the benefits of a lifestyle lived on purpose.
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
Waging the Cold War's ideological battles on the gridiron
Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.
Within minutes of reading this book you will want - and be able to - apply its clear, direct and highly effective principles to your own life. Jack Canfield built an $80 million business from nothing. Now he shares his key techniques and unique insights so that you too can achieve success in everything you do.
From the industrial revolution to the railway age, through the era of electrification, the advent of mass production, and finally to the information age, the same pattern keeps repeating itself. An exciting, vibrant phase of innovation and financial speculation is followed by a crash, after which begins a longer, more stately period during which the technology is actually deployed properly. This collection of surveys and articles from The Economist examines how far technology has come and where it is heading. Part one looks at topics such as the “greying” (maturing) of IT, the growing importance of security, the rise of outsourcing, and the challenge of complexity, all of which have more to do with implementation than innovation. Part two looks at the shift from corporate computing towards consumer technology, whereby new technologies now appear first in consumer gadgets such as mobile phones. Topics covered will include the emergence of the mobile phone as the “digital Swiss Army knife”; the rise of digital cameras, which now outsell film-based ones; the growing size and importance of the games industry and its ever-closer links with other more traditional parts of the entertainment industry; and the social impact of technologies such as text messaging, Wi-Fi, and camera phones. Part three considers which technology will lead the next great phase of technological disruption and focuses on biotechnology, energy technology, and nanotechnology.
Based on the popular football commentary on the e-zine "Slate", this is a collection of haikus, Zen poetry, historical allusions, and other conceits Easterbrook uses to creates fresh commentary on the philosophy of the game. 50 illustrations.
In celebration of its 20th anniversary, a revised and updated edition of legendary self-esteem expert and #1 New York Times bestselling author of the Chicken Soup for the Soul series Jack Canfield’s classic and inspiring guide, which has helped thousands of people transform themselves for success. Get ready to transform yourself for success. Jack Canfield, cocreator of the phenomenal bestselling Chicken Soup for the Soul series, returns to the principles he’s studied, taught, and lived for more than 40 years in this updated edition of his practical and inspiring guide that will help any aspiring person get from where they are to where they want to be. This new edition includes: Updated chapters in the section “Success in the Digital Age,” including completely up-to-date material on using technology to meet your success goals, building an online persona through social media, and using crowdfunding to grow your business, launch a new brand, or fund your favorite social cause. Comprehensive subchapter on generative A.I. that calms the fear about this powerful technology, then describes how to use it to achieve your personal and professional goals. Complete instructions for creating a powerful vision board that helps you focus on your goals, visualize success every day, and engage your subconscious mind in creating the smaller wins you need to achieve big goals. Filled with memorable, modern, and inspiring stories of CEO’s, world-class athletes, celebrities, and everyday people, The Success Principles will give you the courage and the heart to start living the principles of success today.
THE STORY: When murder roars through a small Missouri town, Ruth Hoch begins her own quest to find truth and honesty amid small town jealousies, religion, greed and lies. This tornado of a play propels you through its events like a page-turning mys