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This practical guide is a “must own” resource for every museum store office. The eight-chapter volume includes a wealth of advice on best practices compiled by the MSA to help members become more successful in every aspect of their business. Get guidance from experienced store manager pros to help you correctly evaluate your store’s performance and get on track to boost every aspect of performance. If you add just one educational resource to your library this year, this book should be it! The information it contains is that valuable. The revised and updated Fifth Edition of Museum Store: The Manager’s Guide includes invaluable new tools. Features include: Updated information on social media, online and mobile shopping to help you maximize the value of these important channels How-to’s for analyzing and measuring financial performance, visual merchandising, marketing, managing personnel and more BONUS: Forms found in the book that you can download from the MSA website New insights into unrelated business income tax (UBIT) and copyright issues
Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, managing volunteers and much more. This eight-chapter volume includes a wealth of advice on best practices compiled by the national professional organization of museum stores. It includes a myriad of supportive worksheets to help the novice manager. It provides guidance from experienced store managers to assist the novice in evaluating a store’s performance. The 4th edition includes updated information on social media and mobile shopping. A new chapter to this valuable resource highlights the legal implications of the business of nonprofit retail including copyright, unrelated business income tax, and staff relations. A great resource for every back office!
Museum Store: The Manager's Guide is full of practical advice, forms, and examples for any museum store manager who wants to increase visibility and sales and expand their customer base.
Museum Store: The Managers Guide is chock full of functional advice, forms, and examples for any museum store manager who wants to increase visibility and sales and expand their customer base.
Numbers by the Book is a well-executed road map of the financial side of museum retailing. From cash flow to purchasing to delegation of tasks, this practical pocket guide should be in the hands of every museum store manager!
Offering expert advice for every phase of museum store management, this volume is essential reading for anyone planning to open or manage a museum store. Theobald takes the guesswork out of planning and managing the museum store, informing the manager on all relevant topics such as sales tables, profits, licensing, training, product promotion, publications, inventory, merchandise, and trademarks, just to name a few. The Second Edition contains an additional chapter on merchandising, updated statistics, POS information, more illustrations and examples, additional advice on Related/Unrelated products ('Tax Status and the IRS'), and Internet information on vendors and other resources.
Here in this second edition, updating the original by Gerald George and Cindy Sherrell-Leo, you will find out in straightforward language what a museum is--philosophically and historically--some pros and cons of establishing your museum, up-to-date resource lists, and good basic advice on all aspects of museums from the choice of a building through collections care, registration, exhibitions, conservation, staffing, financial management, and fund raising.