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The twentieth anniversary paperback edition, updated with a new preface Winner of the International Bluegrass Music Association Distinguished Achievement Award and of the Country Music People Critics' Choice Award for Favorite Country Book of the Year Beginning with the musical cultures of the American South in the 1920s and 1930s, Bluegrass: A History traces the genre through its pivotal developments during the era of Bill Monroe and his Blue Grass Boys in the forties. It describes early bluegrass's role in postwar country music, its trials following the appearance of rock and roll, its embracing by the folk music revival, and the invention of bluegrass festivals in the mid_sixties. Neil V. Rosenberg details the transformation of this genre into a self-sustaining musical industry in the seventies and eighties is detailed and, in a supplementary preface written especially for this new edition, he surveys developments in the bluegrass world during the last twenty years. Featuring an amazingly extensive bibliography, discography, notes, and index, this book is one of the most complete and thoroughly researched books on bluegrass ever written.
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.