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Motivating Mum (www.motivatingmum.co.uk) is a website that offers support and advice to mums who are running businesses and those who are thinking of starting up. In March 2011, Motivating Mum organised a charity mentoring festival called Mummy Mentoring Month, in association with International Women's Day. Successful business women were encouraged to donate their time and their professional services, and these services were sold to mums who were starting up, with all proceeds going to charity. As part of this festival, we asked business women in the UK and Australia to send in blogs, which were published one a day during the month of March. I kept the scope very wide - blog about anything that would give support and advice to mums. The results were amazing - blogs written by professional coaches and very successful businesswomen, and blogs written by people who are just starting out. Some are sharing their professional advice in various different disciplines - some are just sharing their personal journeys, successes and failures. Taken as a whole I think these blogs provide a great resource of really good advice for mums in business, and that is why I decided to put them together into an eBook that people can dip into for inspiration on an ongoing basis. The charity that we supported for Mummy Mentoring Month in the UK is Nema (www.nemafoundation.org) which helps women in rural Mozambique with aid, healthcare and education, so that they can support their communities and families. So in order to continue the spirit of Mummy Mentoring Month and International Women's Day, I am donating 20% of my royalties from the sale of this book to Nema. I hope that you will be inspired and educated by the blogs in this book. If you are please visit www.motivatingmum.co.uk (or www.motivatingmum.com in Australia) where the support, advice and inspiration is ongoing.
The definitive guide to pitching your products to high street buyers. It covers everything from your pitching preparation right through to tips for ensuring your product remains on their shelves.
Small Business.
If you thought that the app market was just about games and big brands, think again. Businesses of every size in every sector have built their own apps and are reaping real commercial rewards. Because of the relatively low cost of entering the app market, smaller enterprises can level the playing field, often outstripping their larger competitors simply because they have developed and marketed an app that delivers a service that their consumers are looking for. This book isn't about how apps can help you run your business more efficiently, or an in-depth tutorial about how to create an app for your enterprise. Instead, it provides a unique introduction and overview of the possibilities for any small or growing business. It's a focused guide about the business of apps for those whose time is money. Connecting with customers over their mobile phones and tablets allows a more intimate and ultimately more lucrative link between businesses and consumers to be established. With this latest book in the popular Business Bites series, you can help your business take the first steps into an exciting and growing marketplace.
Every new business owner and aspiring entrepreneur will face one common challenge as they set out on their exciting journey - SALES; finding the right customers and getting them to part with their cash and buy. Like anything in life, you can do this the hard way or the easy way. You can delay, procrastinate, and wait for the telephone to ring or for business to come through the door. It may happen, but then again it may not! Alternatively, you can take control and get proactive - get selling and get SALES. In a cluttered, noisy marketplace, it's not necessarily about the best, newest or most exciting product in town; it's much more about connecting with the right customers, getting your message across with clarity and pizzazz and then helping people to take action with you and buy. Otherwise, stalemate, stagnation or decline - no sales, no customers, no business! Successful Selling for Small Business will: - help you 'get' sales; - help you develop a logical, 'can-do' approach to selling which fits your values, your business, you; - give you a sales habit or process for life, not just a quick fix; - demystify the selling process and remove any negative myths or perceptions; - help you grow your business and achieve your personal goals and ambitions. Successful Selling for Small Businesses is a straight-talking, jargon-free book which will help you get sales easily, effectively and ethically! No tricks, no gimmicks, no con jobs!
The UK handmade market is currently riding high as our attitudes to shopping and the products we want to buy are changing. With this change comes a new wave of manufacturers - small, local and talented. If you are a producer of handmade products, or you have a craft hobby and are thinking about taking the next step and wondering how to do it, then this book has the answers. In it you will find out: - How to turn your hobby into a small business - Where to sell your products, both on and offline - How to price your products - How to develop a unique and recognisable brand - Where to start with visual merchandising - How to use social media to market your business This book not only takes you through these points in no-nonsense plain English, but also has quirky craft activities to complete along the way. Jam-packed with top hints and tips from real-life crafty small business owners in the know, this book is essential reading for anyone looking to craft their way to success!
365 Social Media Tips does exactly what it says on the tin. There are 365 tips that cover specific social media platforms such as LinkedIn, Twitter, Facebook, YouTube and SlideShare, as well as tips to improve your use of social media generally. This book not only gives practical suggestions but many of the tips also include clear instructions on how to implement them. 365 Social Media Tips gets down to the nuts and bolts of social media in short, concise, helpful tips - one for every day of the year!
Technology is all around us. Mobile phones, computers, the internet, e-mail, satellite navigation - the list is endless. But are you making the most of technology in YOUR business? Whether you run a retail shop or a home based business, using the right technology can radically transform the way you operate, making you more efficient, saving you time and money, and inspiring you to push your business further. This eBook aims to introduce business owners to new technology tools which will enhance or even revolutionise the way you operate your business! Coupled with tips to make the best use of your new found tools, this eBook will supercharge you and launch your business into the techno-sphere. So what are you waiting for, lets plug in, log-on and get started...
Kari Burke and Danielle Stephens have built a multimillion dollar online business, but mixing and influencing other business-minded women has been their biggest achievement to date. Confessions of a CEO Mum is a story of how two ordinary Australians relied on passion, grit, and dedication to become successful businesswomen, and how if they can do it, anyone can. Both believe that with hard work, determination, and a willingness to be open to new opportunities, everyday mothers can have it all: health, wealth, family, and style. Learn how to: • spot and embrace new opportunities; • appreciate the power of network marketing; • build the confidence you need to be a CEO; and • find a balance between working and being at home. If you find yourself worrying about what your credit card bill will be at the end of each month, are skipping meals out, or are unable to give your family all that it deserves—or if you just want more—it’s time to make a change. Join two mums as they share what it took to build a business that pays them more in a single month than they used to earn in an entire year.