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Sherlock Holmes: The Hero With a Thousand Faces ambitiously takes on the task of explaining the continued popularity of Arthur Conan Doyle's famous detective over the course of three centuries. In plays, films, TV shows, and other media, one generation after another has reimagined Holmes as a romantic hero, action hero, gentleman hero, recovering drug addict, weeping social crusader, high-functioning sociopath, and so on. In essence, Sherlock Holmes has become the blank slate upon which we write the heroic formula that best suits our time and place. Volume One looks at the social and cultural environment in which Sherlock Holmes came to fame. Victorian novelists like Anthony Trollope and William Thackeray had pointedly written "novels without a hero," because in their minds any well-ordered and well-mannered society would have no need for heroes or heroic behavior. Unfortunately, this was at odds with a reality in which criminals like Jack the Ripper stalked the streets and people didn't trust the police, who were generally regarded as corrupt and incompetent. Into this gap stepped the world's first consulting detective, an amateur reasoner of some repute by the name of Sherlock Holmes, who shot to fame in the pages of The Strand Magazine in 1891. When Conan Doyle proceeded to kill Holmes off in 1893, it was American playwright, director, and actor William Gillette who brought the character back to life in his 1899 play Sherlock Holmes, creating a sensation on both sides of the Atlantic with his romantic version of Holmes, and cementing his place as the definitive Sherlock Holmes until the late 1930s. By that point, Sherlock Holmes had developed a cult following who facetiously maintained that Holmes was a real person, formed clubs like The Baker Street Irregulars, and introduced the idea of cosplay to the embryonic world of fandom. These well-educated fanboys subsequently became the self-assigned protectors of Sherlock Holmes, anxious that their version of the character not be besmirched or defamed in any way. In spite of this, there was considerable besmirching and defaming to be seen in the early silent films featuring Sherlock Holmes, which effectively turned him into an action hero due to the lack of sound. When sound films took the industry by storm in the late 1920s, there were a numbers of pretenders who reached for the Sherlock Holmes crown, including Clive Brook, Reginald Owen, and Raymond Massey, but it took more than a decade before a new definitive Sherlock Holmes would be crowned in 1939 in the person of Basil Rathbone.
For fifty years, the newsreel was a fixture in American movie theaters. Released twice a week, less than ten minutes long, each had news footage that combined journalism with entertainment. With the advent of television news programs after World War II, newsreels began to be obsolete, but they remain the first instances of moving image photographic journalism and were for decades a unique source of information--and misinformation. This history details the full span of the American newsreel from 1911 to 1967, discussing the European forerunners, changes in the American version over time, and the ethical and unethical use of newsreels in present-day television documentaries. Photographs, bibliography and index.
Gomery (The coming of sound to the American cinema, 1975; The Hollywood studio system, 1986) draws upon his earlier work and that of other scholars to address the broader social functions of the film industry, showing how Hollywood adapted its business policies to diversity and change within American society. Includes 31 bandw photographs. Paper edition (unseen), $15.95. Annotation copyrighted by Book News, Inc., Portland, OR
"American police departments have presided over the business of motion pictures since the end of the nineteenth century. Their influence is evident not only on the screen but also in the ways movies are made, promoted, and viewed in the United States. Screening the Police explores the history of film's entwinement with law enforcement, showing the role that state power has played in the creation and expansion of a popular medium. For the New Jersey State Police in the 1930s, film offered a method of visualizing criminality and of circulating urgent information about escaped convicts. For the New York Police Department, the medium was a means of making the agency world-famous as early as 1896. Beat cops became movie stars. Police chiefs made their own documentaries. And from Maine to California, state and local law enforcement agencies regularly fingerprinted filmgoers for decades, amassing enormous records as they infiltrated theatres both big and small. Understanding the scope of police power in the United States requires attention to an aspect of film history that has long been ignored. Screening the Police reveals the extent to which American cinema has overlapped with the politics and practices of law enforcement. Today, commercial filmmaking is heavily reliant on public policing-and vice versa. How such a working relationship was forged and sustained across the long twentieth century is the subject of this book"--
This book explores the ways in which Hollywood film cycles from the 1930s to the 1960s were shaped by their surrounding industrial contexts and market environments, to build an inclusive conception of the form, operation, and function of film cycles. By foregrounding patterns of distribution, spaces of exhibition, and modes of consumption as key components of the form and mechanics of cycles, this book develops a methodology for defining cycles based on an analysis of the industry and trade discourse. Applying her unique framework to six case studies of different cycles, Zoe Wallin blends a wide range of historical sources to analyze the many cultural, social, political, aesthetic, and industrial contexts relevant to these films. This book makes an important contribution to the literature in the area of film historiography, and will be of interest to any scholars of film studies, history and media studies.
Hollywood Independent dissects the Mirisch Company, one of the most successful employers of the package-unit system of film production, producing classic films like The Apartment (1960), West Side Story (1961), The Great Escape (1963) and The Thomas Crown Affair (1968) as irresistible talent packages. Whilst they helped make the names of a new generation of stars including Steve McQueen and Shirley MacLaine, as well as banking on the reputations of established auteurs like Billy Wilder, they were also pioneers in dealing with controversial new themes with films about race (In the Heat of the Night), gender (Some Like it Hot) and sexuality (The Children's Hour), devising new ways of working with film franchises (The Magnificent Seven, The Pink Panther and In the Heat of the Night spun off 7 Mirisch sequels between them) and cinematic cycles, investing in adaptations of bestsellers and Broadway hits, exploiting frozen funds abroad and exploring so-called runaway productions. The Mirisch Company bridges the gap between the end of the studio system by about 1960 and the emergence of a new cinema in the mid-1970s, dominated by the Movie Brats.
Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.