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Defines over a thousand useful works, illustrates their meanings with lively newspaper quotes, and briefly discusses their usage
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Magnífica recopilación de citas de los visionarios que han sido motor de cambio en el mundo. Más te vale hacer ruido compila el mundo de los activistas sociales, los revolucionarios, artistas, filósofos, escritores, músicos, o políticos. Individuos que han luchado y luchan por la justicia incitándonos a hacer lo mismo; Octavio Paz, Ai Weiwei, Margaret Mead, Harvey Milk, Pablo Neruda, Susan Sontag, Bertold Bretch, Diego Rivera, o Bertrand Rusell son algunas de las voces inspiradoras recopiladas. "Cuando la historia de nuestro tiempo sea escrita, ?seremos recordados como la generación que dio la espalda en un momento de crisis global o ser´ escrito que hicimos lo correcto?" Nelson Mandela hizo la pregunta y este libro nos impulsa a responderla.
From the #1 New York Times bestselling author of Reviving Ophelia, Another Country, and The Shelter of Each Other comes an inspirational book that shows how words can change the world. Words are the most powerful tools at our disposal. With them, writers have saved lives and taken them, brought justice and confounded it, started wars and ended them. Writers can change the way we think and transform our definitions of right and wrong. Writing to Change the World is a beautiful paean to the transformative power of words. Encapsulating Mary Pipher's years as a writer and therapist, it features rousing commentary, personal anecdotes, memorable quotations, and stories of writers who have helped reshape society. It is a book that will shake up readers' beliefs, expand their minds, and possibly even inspire them to make their own mark on the world.
An argument that the way we listen to speech is shaped by our experience with our native language. Understanding speech in our native tongue seems natural and effortless; listening to speech in a nonnative language is a different experience. In this book, Anne Cutler argues that listening to speech is a process of native listening because so much of it is exquisitely tailored to the requirements of the native language. Her cross-linguistic study (drawing on experimental work in languages that range from English and Dutch to Chinese and Japanese) documents what is universal and what is language specific in the way we listen to spoken language. Cutler describes the formidable range of mental tasks we carry out, all at once, with astonishing speed and accuracy, when we listen. These include evaluating probabilities arising from the structure of the native vocabulary, tracking information to locate the boundaries between words, paying attention to the way the words are pronounced, and assessing not only the sounds of speech but prosodic information that spans sequences of sounds. She describes infant speech perception, the consequences of language-specific specialization for listening to other languages, the flexibility and adaptability of listening (to our native languages), and how language-specificity and universality fit together in our language processing system. Drawing on her four decades of work as a psycholinguist, Cutler documents the recent growth in our knowledge about how spoken-word recognition works and the role of language structure in this process. Her book is a significant contribution to a vibrant and rapidly developing field.